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Country Report

Childrenswear in

Childrenswear in Argentina

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Minimal contraction for childrenswear irrespective of COVID-19 as children outgrow existing clothing

Despite the pandemic, childrenswear performed exceptionally well in 2020 and much better than the industry as a whole. Children continued to grow and require new clothes, making demand for this category somewhat inelastic.

Strong performance of baby and toddler wear due to emotional element in demand

Baby and toddler wear registered the best performance within childrenswear in 2020 as these products generate demand that has a high emotional component. In the case of boys’ and girls’ apparel, sales of jeans, shirts and shoes declined due to fewer social interactions (parties, celebrations), while comfortable clothes such as pyjamas and leisurewear registered a better performance.

In a change from the previous year, the average unit price rises in line with inflation as players endeavour to boost cash flow and stay afloat during the pandemic

The average unit price of childrenswear rose in line with the general inflation rate in 2020. This represented a change in strategy from the previous year when companies increased the prices of childrenswear at levels well below the general inflation rate.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Argentina?
What are the major brands in Argentina?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Minimal contraction for childrenswear irrespective of COVID-19 as children outgrow existing clothing

Strong performance of baby and toddler wear due to emotional element in demand

In a change from the previous year, the average unit price rises in line with inflation as players endeavour to boost cash flow and stay afloat during the pandemic

RECOVERY AND OPPORTUNITIES

Growth in e-commerce due to lockdown with ongoing uplift expected due to cessation of some bricks and mortar stores

COVID-19 and import restrictions set players back and discourage new players from entering Argentina

Price-sensitive parents eschew fashion trends and opt for cheaper products

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashion Face Masks Usage, Pricing and Market Sizes in The Americas – 2020

Megatrends

Country Report

Childrenswear in Argentina

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Executive Summary

New Report Guarantee

2020 IMPACT

Minimal contraction for childrenswear irrespective of COVID-19 as children outgrow existing clothing

Strong performance of baby and toddler wear due to emotional element in demand

In a change from the previous year, the average unit price rises in line with inflation as players endeavour to boost cash flow and stay afloat during the pandemic

Samples

Overview

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Table of Contents

Childrenswear in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Minimal contraction for childrenswear irrespective of COVID-19 as children outgrow existing clothing

Strong performance of baby and toddler wear due to emotional element in demand

In a change from the previous year, the average unit price rises in line with inflation as players endeavour to boost cash flow and stay afloat during the pandemic

RECOVERY AND OPPORTUNITIES

Growth in e-commerce due to lockdown with ongoing uplift expected due to cessation of some bricks and mortar stores

COVID-19 and import restrictions set players back and discourage new players from entering Argentina

Price-sensitive parents eschew fashion trends and opt for cheaper products

CATEGORY DATA

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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