The steep increase in apparel prices is outstripping inflation because of a shortage of raw materials and personnel, many of whom are Bolivian and Paraguayan, and have returned to their countries of origin, given the difficulties in accessing dollars. Moreover, interest-free instalment payments through the government-sponsored Ahora plan were no longer available as of the second half of 2022, and although interest rates offered by businesses remain lower than the rate of inflation, the lack of interest-free options will remain a significant deterrent for many Argentinians.
The online channel is becoming increasingly relevant in apparel categories in Argentina in the wake of the COVID-19 pandemic and this is expected to continue across the forecast period as brands increasingly invest heavily in advertising via social media networks, mailing special discounts and promotions and offering new features such as the ability to communicate with an online sales adviser.
The franchise system is important for the expansion of childrenswear stores, especially for the most significant brands with the best positioning, such as Mimo & Co, Cheeky and Grisino. Through this system they are able to expand their presence in each city of Argentina without having to make large investments in logistics and developing and maintaining retail outlets.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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