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Learn moreFeb 2021
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Despite the pandemic, childrenswear performed exceptionally well in 2020 and much better than the industry as a whole. Children continued to grow and require new clothes, making demand for this category somewhat inelastic.
Baby and toddler wear registered the best performance within childrenswear in 2020 as these products generate demand that has a high emotional component. In the case of boys’ and girls’ apparel, sales of jeans, shirts and shoes declined due to fewer social interactions (parties, celebrations), while comfortable clothes such as pyjamas and leisurewear registered a better performance.
The average unit price of childrenswear rose in line with the general inflation rate in 2020. This represented a change in strategy from the previous year when companies increased the prices of childrenswear at levels well below the general inflation rate.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.