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Country Report

Childrenswear in

Childrenswear in Argentina

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Childrenswear performs better than clothes for adults in economic turbulence due to emotional factor and fashion concerns

Childrenswear saw a healthier performance than both menswear and womenswear in 2019. This is because demand for childrenswear has a high emotional component: parents would rather reduce expenditure on their own clothes than on clothing for their children.

Childrenswear players minimise price increases in effort to maintain sales

Despite the fact that childrenswear has a high emotional component, and because of consumers’ falling purchasing power, before buying clothes for their children, consumers prefer to cut spending on other products. The situation seen towards the end of the review period was one of the worst in 20 years, and sales of childrenswear saw a significant drop in retail volume sales as a result.

E-commerce gains importance in childrenswear

Childrenswear saw increased use of e-commerce at the end of the review period. The emergence of new players such as Carter’s explains this good performance.

COMPETITIVE LANDSCAPE

Cheek SA reduces offers but also lowers prices, Carter’s opens first Argentine outlet

Cheek SA, with the Cheeky brand, maintained its lead of the childrenswear category in 2019, despite a slight value share decline. The company has more than 200 outlets across the country, and in 2018 eliminated promotion with credit cards, and reduced marketing activities such as “buy-one-get-one-free”, or “second unit 70% discount”.

Presence in shopping malls underpins strong positions of leading brands

In terms of brands Cheeky (Cheek SA), Mimo & Co (Vestiditos SA) and Grisino (Cresko SA) led the category in 2019, and held a dominant combined value share slightly up on the previous year. These three brands stand out due to their presence throughout the country, particularly in shopping malls.

Players postpone investments until economic conditions improve

Despite different announcements regarding their interest in becoming established in Argentina, multinational players have delayed entry to the country. Even brands in neighbouring countries such as Paraguay, Uruguay or Chile are waiting for an improved investment context in which to open stores.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Argentina?
What are the major brands in Argentina?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Argentina - Category analysis

HEADLINES

PROSPECTS

Childrenswear performs better than clothes for adults in economic turbulence due to emotional factor and fashion concerns

Childrenswear players minimise price increases in effort to maintain sales

E-commerce gains importance in childrenswear

COMPETITIVE LANDSCAPE

Cheek SA reduces offers but also lowers prices, Carter’s opens first Argentine outlet

Presence in shopping malls underpins strong positions of leading brands

Players postpone investments until economic conditions improve

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

Impact of economic crisis remains in evidence in 2019, but there are signs of recovery

Companies reluctant to raise prices as they seek to maintain volume demand

Government strategy offers interest-free payment option to consumers to stimulate purchases

E-commerce gains traction as players invest, and consumers value convenience and price

Brighter outlook for apparel in Argentina over forecast period as economy recovers and dress codes change

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Childrenswear performs better than clothes for adults in economic turbulence due to emotional factor and fashion concerns

Childrenswear players minimise price increases in effort to maintain sales

E-commerce gains importance in childrenswear

COMPETITIVE LANDSCAPE

Cheek SA reduces offers but also lowers prices, Carter’s opens first Argentine outlet

Presence in shopping malls underpins strong positions of leading brands

Players postpone investments until economic conditions improve

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Argentina - Category analysis

HEADLINES

PROSPECTS

Childrenswear performs better than clothes for adults in economic turbulence due to emotional factor and fashion concerns

Childrenswear players minimise price increases in effort to maintain sales

E-commerce gains importance in childrenswear

COMPETITIVE LANDSCAPE

Cheek SA reduces offers but also lowers prices, Carter’s opens first Argentine outlet

Presence in shopping malls underpins strong positions of leading brands

Players postpone investments until economic conditions improve

CATEGORY DATA

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

Impact of economic crisis remains in evidence in 2019, but there are signs of recovery

Companies reluctant to raise prices as they seek to maintain volume demand

Government strategy offers interest-free payment option to consumers to stimulate purchases

E-commerce gains traction as players invest, and consumers value convenience and price

Brighter outlook for apparel in Argentina over forecast period as economy recovers and dress codes change

MARKET DATA

DEFINITIONS

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