Executive Summary

Feb 2019
PROSPECTS
Childrenswear brand owners recognise the huge potential of online retailing in reaching a wider audience

There remains huge potential for childrenswear in internet retailing in India thanks to changing shopping preferences and buying behaviour among parents and their children. Convenience and discounts are the two major factors driving more people online, especially time-pressed and price-conscious parents.

Emergence of children as decision makers

Traditionally, adults were the main decision makers in India when it came to choosing children’s clothing, taking into account factors such as style, comfort and quality. Even the marketing and advertising activities of childrenswear brand owners were targeted at parents.

Fewer children being born but per capita expenditure on the rise

The number of children in the 0-14 age group in India fell over the review period. More women in the country are joining the workforce and focusing on their careers, leading to delayed parenthood.

COMPETITIVE LANDSCAPE
Lifestyle International maintains its leading position

Lifestyle International remained the leading player in childrenswear in 2018 thanks largely to offering attractive seasonal-based apparel under its Max brand. The company continuously updates its offering to keep up with the latest trends and designs.

Private label continues to gain ground in childrenswear

Childrenswear in India remained a highly fragmented category in 2018 but many private label players are consolidating their positions despite strong competition from small local companies. Companies such as Trent, Shoppers Stop and Lifestyle International offer competitively priced and fashionable childrenswear due to greater control over their supply chains and margins.

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Childrenswear in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in India?
  • What are the major brands in India?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in India - Category analysis

HEADLINES

PROSPECTS

Childrenswear brand owners recognise the huge potential of online retailing in reaching a wider audience
Emergence of children as decision makers
Fewer children being born but per capita expenditure on the rise

COMPETITIVE LANDSCAPE

Lifestyle International maintains its leading position
Private label continues to gain ground in childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear on the path to recovery following economic challenges
Social media platforms become key influencers in driving purchasing decisions
Indian apparel and footwear market continues to be led by local players
Internet retailing continues to gain ground in apparel and footwear
Solid growth predicted for apparel and footwear over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources