Childrenswear in Greece

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Childrenswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Childrenswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Childrenswear in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Childrenswear in Greece?
  • Which are the leading brands in Greece?
  • How are products distributed in Greece?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Childrenswear in Greece?
  • Where is future growth expected to be most dynamic?

Childrenswear in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

As children outgrow their apparel and footwear quickly, demand for childrenswear is less impacted by COVID-19, although clothing for occasional use takes a hit in 2020
Casual and sports-inspired clothing perform the best in keeping with current trends, but childrenswear overall is negatively impacted by school closures in 2020
Gravitation away from premium brands towards mass fashion intensifies as consumer income in Greece is further impacted with the onset of COVID-19

RECOVERY AND OPPORTUNITIES

Impact of COVID-19, which further weakens the Greek economy, is expected to prevent a significant or rapid recovery of childrenswear over the forecast period
Baby and toddler wear will continue to be beset by lower birth rates, as economic conditions exacerbate the trend towards putting off starting a family
While the shift towards sports apparel will still benefit Nike and adidas, economic constraints are expected lead consumers to choose low-cost brands over others

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020 Table 2 Sales of Childrenswear by Category: Value 2015-2020 Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020 Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020 Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020 Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025 Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025 Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025 Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020 Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020 Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020 Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020 Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020 Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020 Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020 Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020 Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025 Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025 Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025 Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary: Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Childrenswear research and analysis database.

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