Over the forecast period, volume sales childrenswear will continue to grow at a slower rate than apparel for adults. The impact of rapidly increasing living costs on disposable incomes and on consumer psychology is set to slow the birth rate in Greece as widespread uncertainty deters young couples from having children.
Childrenswear is typically more resilient to economic downturns, since Greek parents are generally reluctant to cut down spending on products in this category. However, the cost of living crisis has forced parents to become more price-sensitive, and this is likely to continue across the forecast period, at least in the short to mid-term.
Despite Greek parents becoming more price-sensitive, casual and sportswear trends in childrenswear will also drive growth in sales of sports brands, which benefit from strong brand awareness. The aggressive discounting strategies employed by Nike and adidas in 2023 will slow down somewhat as surplus stock is cleared.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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