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Country Report

Childrenswear in

Childrenswear in the Netherlands

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher disposable incomes encourage more frequent and higher-value purchases

Having registered its strongest growth performance of the review period in 2018, childrenswear saw a further strong, and only marginally slower, increases in retail volume and current value terms in 2019. While slower than in 2019, retail volume and value growth rates are expected to be faster than the respective review period CAGRs over the forecast period.

Move to more premium and sustainable products informs average unit price rises

Rising unit prices are expected to continue to foster faster retail current value than volume growth over the forecast period. This is informed by the shift towards higher-quality garments, which exerts upward pressure on average retail current unit prices.

“Mini-Me” trend fosters wider offer of products suitable for younger and older females

Children are gaining access to technology and social media at earlier ages, so they are more aware of fashions and styles in apparel and footwear. Therefore, they are having a growing influence on the choice of clothes and shoes purchased by their parents.

COMPETITIVE LANDSCAPE

Primark lures parents seeking stylish bargains for children

The fast fashion player Primark Netherlands remained the leader in childrenswear in retail value share terms in 2019. Primark continued to see a steady increase in share at the end of the review period, following further strong retail value sales growth.

C&A looks to modern and trendy designs to appeal to boys and girls

C&A is a popular reference brand for childrenswear in the Netherlands. The retailer’s main customers are mothers, who typically purchase clothing for their children.

Sustainability develops through leasing, production and communication

The search for sustainable concepts is also influencing the offer and demand for childrenswear in the Netherlands. In 2019, the organic childrenswear brand Gray Label launched a new test scheme featuring a lease agreement.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Netherlands?
What are the major brands in Netherlands?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Higher disposable incomes encourage more frequent and higher-value purchases

Move to more premium and sustainable products informs average unit price rises

“Mini-Me” trend fosters wider offer of products suitable for younger and older females

COMPETITIVE LANDSCAPE

Primark lures parents seeking stylish bargains for children

C&A looks to modern and trendy designs to appeal to boys and girls

Sustainability develops through leasing, production and communication

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Higher value growth as robust economy boosts sales of sporty and quality products

Sustainability an ever important factor for players and consumers

Local players look to social media and sustainability to carve out a niche

Younger consumers push stronger e-commerce and omnichannel strategies

Key trends set to accelerate and stimulate retail volume and current value growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Higher disposable incomes encourage more frequent and higher-value purchases

Move to more premium and sustainable products informs average unit price rises

“Mini-Me” trend fosters wider offer of products suitable for younger and older females

COMPETITIVE LANDSCAPE

Primark lures parents seeking stylish bargains for children

C&A looks to modern and trendy designs to appeal to boys and girls

Sustainability develops through leasing, production and communication

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Higher disposable incomes encourage more frequent and higher-value purchases

Move to more premium and sustainable products informs average unit price rises

“Mini-Me” trend fosters wider offer of products suitable for younger and older females

COMPETITIVE LANDSCAPE

Primark lures parents seeking stylish bargains for children

C&A looks to modern and trendy designs to appeal to boys and girls

Sustainability develops through leasing, production and communication

CATEGORY DATA

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Higher value growth as robust economy boosts sales of sporty and quality products

Sustainability an ever important factor for players and consumers

Local players look to social media and sustainability to carve out a niche

Younger consumers push stronger e-commerce and omnichannel strategies

Key trends set to accelerate and stimulate retail volume and current value growth

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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