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Country Report

Childrenswear in

Childrenswear in the Netherlands

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Childrenswear on the rise

Childrenswear grew for the second year in a row in 2017, benefiting from the economic recovery. In most cases childrenswear is being bought by mothers, and although women remained stable in their own spending, they gave priority to spending on their children’s clothing.

Gender neutrality of growing importance

In 2017 the typical Dutch variety store HEMA was the first to officially announce its intention to offer gender-neutral childrenswear by the end of the year. According to HEMA there is growing demand for less stereotypical girls’ and boys’ clothing.

Millennials’ outlook likely to increasingly impact trends

Although some believe that HEMA uses the gender neutrality hype to attract attention it is possible this trend will continue to grow, as millennials and younger generations are increasingly aware that gender identity and biological gender are not necessary aligned. These consumers are more open-minded when dressing outside the traditional gender rules, and want to feel free to wear whatever they like rather than conforming to prescribed boundaries.

COMPETITIVE LANDSCAPE

Fast decline of independent offline retailers

According to CBS (national bureau of statistics) the number of specialised childrenswear outlets dropped by 23% over 2013-2016, compared to 6% for male and female fashion stores. The childrenswear landscape has changed drastically due to competition from fast-fashion and online players.

New players enter online market

In coming years online players will gain further share as they outperform independent retailers on several grounds, giving customers the opportunity to purchase clothing from home at any time. This makes online purchasing not only more convenient but also more time consuming.

Fast-fashion wins offline share due to low price and convenience

H&M is an important player in childrenswear due to low prices, fast turnover rate, the omni-channel infrastructure and an assortment for the whole family. Fast-fashion with H&M in the lead is responsible for the rapid decline of independent retailers.

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Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Netherlands?
What are the major brands in Netherlands?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Childrenswear on the rise

Gender neutrality of growing importance

Millennials’ outlook likely to increasingly impact trends

COMPETITIVE LANDSCAPE

Fast decline of independent offline retailers

New players enter online market

Fast-fashion wins offline share due to low price and convenience

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Dutch fashion consumption sees steady growth

Sustainability increasingly important

Growth of fast-fashion responsible for landscape changes

Omni-channel retailing an imperative to remain on par

Prospects

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Childrenswear on the rise

Gender neutrality of growing importance

Millennials’ outlook likely to increasingly impact trends

COMPETITIVE LANDSCAPE

Fast decline of independent offline retailers

New players enter online market

Fast-fashion wins offline share due to low price and convenience

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Childrenswear on the rise

Gender neutrality of growing importance

Millennials’ outlook likely to increasingly impact trends

COMPETITIVE LANDSCAPE

Fast decline of independent offline retailers

New players enter online market

Fast-fashion wins offline share due to low price and convenience

CATEGORY DATA

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Dutch fashion consumption sees steady growth

Sustainability increasingly important

Growth of fast-fashion responsible for landscape changes

Omni-channel retailing an imperative to remain on par

Prospects

MARKET DATA

DEFINITIONS

SOURCES

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