Manufacturers of childrenswear have noticed that children increasingly hold sway in purchasing decision, rather than parents. Dutch children are by nature independent with the culture encouraging them to adopt their own identity.
The pandemic accelerated the shift to e-commerce, with nearly half of value sales now online. Over the forecast period, the range of childrenswear available will continue to increase and also become more segmented, both from online-only retailers, as well as brick-and-mortar retailers augmenting their online presence.
While consumers are increasingly price sensitive, there is also growth opportunities for premium high quality childrenswear, that is often aligned with sustainability. In addition, as childrenswear increasingly aligns with adult trends, more labels will introduce a childrenswear collection.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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