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Learn moreMar 2019
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Childrenswear recorded its strongest performance of the review period in 2018, posting solid growth in both retail volume and value terms, with this predicted to continue over the forecast period. This can be attributed to several factors.
While unit prices are tending to fall slightly in the wider apparel industry in the Netherlands, the same cannot be said for childrenswear. Over the forecast period value growth is expected to outpace volume growth, partly as a result of rising unit prices.
The fast fashion brand Primark continued to lead childrenswear in 2018. Indeed, the company strengthened its position as its share rose by a further percentage point as a result of another year of double-digit value sales growth.
At the other end of the price spectrum, Gucci is performing very well and gaining share in childrenswear, thanks largely to growing demand for designer childrenswear among millennial parents. Comparatively more affordable than designer adult apparel, designer childrenswear is indeed seen as a way for mid- to upper-income parents to portray a certain lifestyle in line with that of the celebrities they follow online.
The childrenswear brand Gaastra from McGregor Fashion Group, which is mostly known for its jackets and shoes for children, has seen its category share continue to decline. Despite the growing economy and rising consumer purchasing power, the company has filed for bankruptcy twice in recent years, thereafter relaunching the brand again.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.