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Country Report

Childrenswear in

Childrenswear in Ukraine

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Purchases for children a priority for parents

At the end of the review period income levels remained low compared to Western European countries and many people continued to spend cautiously. However, Ukrainians typically prioritise the needs of their children so even a minor improvement in domestic budgets benefited retail volume sales in childrenswear.

Branded childrenswear increasingly attracts consumers

In recent years interest in branded childrenswear increased as parents sought better quality and more natural materials for their children. This was possible because of widening assortments of branded childrenswear, including products from multinational players (eg, LC Waikiki, Reserved) that expanded their chains in the country, and a number of local small manufacturers.

Category’s potential hampered by second-hand childrenswear

In Ukraine it remained common to share childrenswear or buy such apparel in second-hand stores. As children grow quickly, a number of parents do not mind resorting to such options – either keeping childrenswear from their older children or sharing with relatives and friends.

COMPETITIVE LANDSCAPE

LC Waikiki gains the lead in childrenswear in 2018

Childrenswear remained fragmented due to a strong presence of Asian no-name products and brand imitations, sportswear in particular. However, international brands LC Waikiki and Chicco led the category, followed by local hosiery brand Duna.

Price, quality and variety important for boosting sales

Finding a suitable mix between pricing, quality and product variety is important for boosting competitiveness in childrenswear. Companies able to strike the right balance are successful in Ukraine, for example LC Waikiki.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Ukraine?
What are the major brands in Ukraine?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Ukraine - Category analysis

HEADLINES

PROSPECTS

Purchases for children a priority for parents

Branded childrenswear increasingly attracts consumers

Category’s potential hampered by second-hand childrenswear

COMPETITIVE LANDSCAPE

LC Waikiki gains the lead in childrenswear in 2018

Price, quality and variety important for boosting sales

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear benefit from restoring consumer spending power

Brand landscape expands in Ukraine

Unbranded products generate the bulk of sales

Internet retailing keeps on growing in the country

Economic factors remain key to category’s potential

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Purchases for children a priority for parents

Branded childrenswear increasingly attracts consumers

Category’s potential hampered by second-hand childrenswear

COMPETITIVE LANDSCAPE

LC Waikiki gains the lead in childrenswear in 2018

Price, quality and variety important for boosting sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Ukraine - Category analysis

HEADLINES

PROSPECTS

Purchases for children a priority for parents

Branded childrenswear increasingly attracts consumers

Category’s potential hampered by second-hand childrenswear

COMPETITIVE LANDSCAPE

LC Waikiki gains the lead in childrenswear in 2018

Price, quality and variety important for boosting sales

CATEGORY DATA

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear benefit from restoring consumer spending power

Brand landscape expands in Ukraine

Unbranded products generate the bulk of sales

Internet retailing keeps on growing in the country

Economic factors remain key to category’s potential

MARKET DATA

DEFINITIONS

SOURCES

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