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Country Report

Childrenswear in

Childrenswear in Ukraine

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Parents seek to buy the best quality products for their children

Retail volume and current retail value sales improved in 2017 thanks to increases in consumer income levels (the minimal monthly salary doubled from UAH1,600 in December 2016 to UAH3,200 in January 2017) and strengthening consumer confidence overall. Ukraine reached the stabilisation phase and the galloping local currency devaluation characteristic of 2014 and 2015 was no longer in place.

Second-hand apparel limits childrenswear’s potential

Another practice among Ukrainian parents is sharing childrenswear. People frequently give away small childrenswear items no longer required by their children to relatives and friends or keep them for younger brothers and sisters in their families.

Sociodemographic factors unfavourable but micro-fashion to help

Following the global 2008-2009 crisis and the local 2014-2015 recession, Ukrainians do not feel enthusiastic about having big families. The number of children aged 0-14 is set to decline over the forecast period.

COMPETITIVE LANDSCAPE

Childrenswear fragmented between a number of small players

At the end of the review period childrenswear was characterised by significant fragmentation and shaped by the performance of multiple foreign and local companies, including small ones. There were also wide assortments of childrenswear from unknown brands from Chinese players, found widely at outdoor markets.

Sportswear a must-have apparel type for children

In Ukraine, sportswear is a common apparel type worn all throughout the year as there are regular physical training lessons at schools and in recent years the athleisure style emerged. International brands such as adidas, Reebok and Nike became well established in childrenswear over many years, with products sold through numerous stores, including branded ones.

Brand imitations still an issue

Brand imitations remained a problem in 2017, readily available throughout the country, especially at outdoor markets. Parents, especially those living in rural areas, do not always have the time or desire to go to cities to visit branded stores and consider imitation products, especially if they are offered at more competitive prices.

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Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Ukraine?
What are the major brands in Ukraine?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Ukraine - Category analysis

HEADLINES

PROSPECTS

Parents seek to buy the best quality products for their children

Second-hand apparel limits childrenswear’s potential

Sociodemographic factors unfavourable but micro-fashion to help

COMPETITIVE LANDSCAPE

Childrenswear fragmented between a number of small players

Sportswear a must-have apparel type for children

Brand imitations still an issue

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Consumer confidence rises and revives demand

Higher incomes fuel consumer spending

Apparel and footwear highly fragmented in Ukraine

Internet retailing attracts Ukrainian consumers

Outlook positive for apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Parents seek to buy the best quality products for their children

Second-hand apparel limits childrenswear’s potential

Sociodemographic factors unfavourable but micro-fashion to help

COMPETITIVE LANDSCAPE

Childrenswear fragmented between a number of small players

Sportswear a must-have apparel type for children

Brand imitations still an issue

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Ukraine - Category analysis

HEADLINES

PROSPECTS

Parents seek to buy the best quality products for their children

Second-hand apparel limits childrenswear’s potential

Sociodemographic factors unfavourable but micro-fashion to help

COMPETITIVE LANDSCAPE

Childrenswear fragmented between a number of small players

Sportswear a must-have apparel type for children

Brand imitations still an issue

CATEGORY DATA

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Consumer confidence rises and revives demand

Higher incomes fuel consumer spending

Apparel and footwear highly fragmented in Ukraine

Internet retailing attracts Ukrainian consumers

Outlook positive for apparel and footwear

MARKET DATA

DEFINITIONS

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