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Learn moreFeb 2021
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Sales of childrenswear were strongly negatively impacted by the closure of schools and nursery facilities during spring 2020, when children were forced to undertake home-schooling and study. This reduced the need for consumers to purchase new childrenswear.
The COVID-19 pandemic negatively impacted both disposable incomes and consumer confidence in 2020, adding further impetus to an economising trend in childrenswear. In Ukraine, it was common for friends and relatives to share childrenswear even before the COVID-19-induced economic slowdown.
Childrenswear remained fragmented in 2020, reflecting the continued strong presence of Asian unbranded products, unknown brand names and sports brand imitations. Such products, which continued to account for a significant share of childrenswear in Ukraine in 2020, are favoured by individual entrepreneurs who sell them through small independent outlets or outdoor markets.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.