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Country Report

Childrenswear in

Childrenswear in Ukraine

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ukrainian parents prioritise purchases for children

Ukrainian parents tend to prioritise their children’s needs and take pride in their children’s neat and pleasant appearance, often through purchases of childrenswear. Ukraine’s economic recovery is increasing spending power, with a positive influence on childrenswear.

Hand-me-downs and second-hand childrenswear remain appealing to parents

Childrenswear’s potential in Ukraine may be hampered by the common practise of passing on or sharing childrenswear, as well as purchasing such apparel in second-hand stores. As children grow quickly, parents do not mind resorting to such options, either keeping childrenswear from their older children or sharing with relatives and friends.

Childrenswear is hampered by Ukraine’s declining birth rate

The unfavourable demographic situation in Ukraine poses a challenge for childrenswear. With falling birth rates and more families only having one child, the consumer base of children is reducing in Ukraine.

COMPETITIVE LANDSCAPE

Reasonably priced brands compete with popular unbranded Chinese childrenswear

Childrenswear is fragmented due to the strong presence of Asian no-name products, unknown brands and sports brand imitations. Such products, which continue to account for a significant share of childrenswear in Ukraine, were favoured by individual entrepreneurs who sold them through small independent outlets or outdoor markets.

Local companies effectively respond to consumer preferences

Local companies, such as Duna-Vesta TOV, are well established in childrenswear in Ukraine. These players attract customers with products that are closely aligned to consumer preferences, featuring bright colours and attractive designs.

Innovation and sports-inspired styles boost sales of childrenswear

In line with general trends in apparel, casual and sports-inspired styles of childrenswear are popular in Ukraine. Innovation in childrenswear has included the development of casual and sports-inspired children’s clothing, which has boosted sales.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Ukraine?
What are the major brands in Ukraine?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Ukraine - Category analysis

HEADLINES

PROSPECTS

Ukrainian parents prioritise purchases for children

Hand-me-downs and second-hand childrenswear remain appealing to parents

Childrenswear is hampered by Ukraine’s declining birth rate

COMPETITIVE LANDSCAPE

Reasonably priced brands compete with popular unbranded Chinese childrenswear

Local companies effectively respond to consumer preferences

Innovation and sports-inspired styles boost sales of childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Economic recovery continues to benefit apparel and footwear in Ukraine

Economy and standard brands are most popular with Ukrainian consumers

The retail landscape is changing in line with interest in branded apparel

Apparel and footwear players reach a wider consumer base through e-commerce

Apparel and footwear have strong potential for growth in Ukraine

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ukrainian parents prioritise purchases for children

Hand-me-downs and second-hand childrenswear remain appealing to parents

Childrenswear is hampered by Ukraine’s declining birth rate

COMPETITIVE LANDSCAPE

Reasonably priced brands compete with popular unbranded Chinese childrenswear

Local companies effectively respond to consumer preferences

Innovation and sports-inspired styles boost sales of childrenswear

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Ukraine - Category analysis

HEADLINES

PROSPECTS

Ukrainian parents prioritise purchases for children

Hand-me-downs and second-hand childrenswear remain appealing to parents

Childrenswear is hampered by Ukraine’s declining birth rate

COMPETITIVE LANDSCAPE

Reasonably priced brands compete with popular unbranded Chinese childrenswear

Local companies effectively respond to consumer preferences

Innovation and sports-inspired styles boost sales of childrenswear

CATEGORY DATA

Apparel and Footwear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Economic recovery continues to benefit apparel and footwear in Ukraine

Economy and standard brands are most popular with Ukrainian consumers

The retail landscape is changing in line with interest in branded apparel

Apparel and footwear players reach a wider consumer base through e-commerce

Apparel and footwear have strong potential for growth in Ukraine

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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