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Country Report

Childrenswear in

Childrenswear in South Korea

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Childrenswear in South Korea continues to be impacted by a low birth rate

Although childrenswear is still an area that companies feel is worthwhile operating in, it nevertheless continues to be negatively affected by the country’s low birth rate. According to Euromonitor International’s Economies and Consumers data, the birth rate in 2019 stood at 6.

Department stores still an important channel for childrenswear

Although apparel specialists have a strong position in the apparel industry in South Korea, department stores remain a popular channel for sales of childrenswear products. A department store is somewhere that parents might spend time with their baby or child on hot, cold or rainy days, or when there is a fine dust alert, and even on normal days.

Large second-hand market for childrenswear in South Korea

There is a large second-hand market for childrenswear products, especially for luxury brands. In the past, such products tended to be sold through offline shops that buy and sell second-hand products, however, of late, there has been a growing online presence of second-hand childrenswear sales.

COMPETITIVE LANDSCAPE

Domestic brands have a strong presence in childrenswear

Domestic players have a strong presence in childrenswear, with Blue Dog, Minkmui, Moimoln and Ettoi among the leading brands. Domestic brands are much stronger in childrenswear than in womenswear or menswear.

Players being negatively affected by the low birth rate

A number of childrenswear brands have been struggling due to the loss of sales and profits due to South Korea’s low birth rate. For example, Chamzone Global Networks, a local childrenswear company that owns the brand Twin Kids, suffered significant financial problems and was acquired by Daewon Co Ltd in November 2019.

Hansaedreams records strong growth

The strong growth being seen by a number of local brands was exemplified by Hansaedreams, with its strong growth over 2014-2019 seeing it move from seventh to second position in the company rankings over the review period. Local manufacturers with retail power operate multi-brand shops in department stores and premium outlets.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in South Korea?
What are the major brands in South Korea?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in South Korea - Category analysis

HEADLINES

PROSPECTS

Childrenswear in South Korea continues to be impacted by a low birth rate

Department stores still an important channel for childrenswear

Large second-hand market for childrenswear in South Korea

COMPETITIVE LANDSCAPE

Domestic brands have a strong presence in childrenswear

Players being negatively affected by the low birth rate

Hansaedreams records strong growth

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in South Korea - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by market maturity

Outdoor products might need some restyling or rebranding

International brands lead but Uniqlo suffers from the Japanese products boycott

TV homeshopping doing well, but e-commerce still most dynamic

Promotion and marketing becoming ever more important

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Childrenswear in South Korea continues to be impacted by a low birth rate

Department stores still an important channel for childrenswear

Large second-hand market for childrenswear in South Korea

COMPETITIVE LANDSCAPE

Domestic brands have a strong presence in childrenswear

Players being negatively affected by the low birth rate

Hansaedreams records strong growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in South Korea - Category analysis

HEADLINES

PROSPECTS

Childrenswear in South Korea continues to be impacted by a low birth rate

Department stores still an important channel for childrenswear

Large second-hand market for childrenswear in South Korea

COMPETITIVE LANDSCAPE

Domestic brands have a strong presence in childrenswear

Players being negatively affected by the low birth rate

Hansaedreams records strong growth

CATEGORY DATA

Apparel and Footwear in South Korea - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by market maturity

Outdoor products might need some restyling or rebranding

International brands lead but Uniqlo suffers from the Japanese products boycott

TV homeshopping doing well, but e-commerce still most dynamic

Promotion and marketing becoming ever more important

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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