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Childrenswear in
South Korea

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Childrenswear in South Korea continues to be impacted by a low birth rate

The country’s low birth rate continued to adversely affect childrenswear in 2018. According to Euromonitor International’s Economies and Consumers data, the birth rate in 2017 stood at 8.

Changing lifestyles also affecting childrenswear

It is not only demographic factors but also lifestyle changes which are affecting childrenswear. Laundry appliances, for example, have had a significant effect on consumers’ lifestyles.

Quantity over quality for baby and toddler wear

Average unit price in baby and toddler wear was the lowest in childrenswear in 2018. Nursing culture for babies and toddlers in South Korea is very much focused on the indoors in order to maintain a suitable temperature.

COMPETITIVE LANDSCAPE
Domestic brands remain strong while fast fashion players perform well

Domestic manufacturers led childrenswear in 2018, while international brands such as Uniqlo, H&M and Zara posted strong growth. Domestic brands benefit from widespread distribution, for example through hypermarkets, shopping malls, department stores and standalone outlets, while international labels tend to be mainly sold through their own mono-brand stores.

Premium offerings also continue to be popular in childrenswear

Premium and luxury brands continued to remain popular in 2018 as these are often purchased as gifts or for special occasions. Designer childrenswear is often handed down to siblings or else sold in second-hand shops or via social media networks.

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Childrenswear in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in South Korea?
  • What are the major brands in South Korea?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in South Korea - Category analysis

HEADLINES

PROSPECTS

Childrenswear in South Korea continues to be impacted by a low birth rate
Changing lifestyles also affecting childrenswear
Quantity over quality for baby and toddler wear

COMPETITIVE LANDSCAPE

Domestic brands remain strong while fast fashion players perform well
Premium offerings also continue to be popular in childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in South Korea - Industry Overview

EXECUTIVE SUMMARY

Trendy sports-inspired and fast fashion brands lead apparel and footwear in 2018
Apparel and footwear impacted by market maturity
International brands lead while domestically manufactured unbranded products receive a boost
Internet retailing remains the fastest growing distribution channel
Promotion and marketing becoming ever more important

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources