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Country Report

Childrenswear in

Childrenswear in Brazil

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Childrenswear sees social restrictions and lower average incomes shrink sales

The restrictions placed on educational institutions had a severe impact on the social lives of children in Brazil, making this group even more isolated in comparison to the routines of most adults who were still responsible for the household purchases. With fewer activities and long periods of quarantine, the only motivation for the purchase of new clothes among this group was due to the shorter lifecycle of the pieces worn by these consumers.

Severe lockdown measures for retailers see many smaller players cease operations

The pandemic has had a severe impact on most children-related categories. Many schools were closed as were many childrenswear stores, especially those independent businesses that were located in malls with high rents.

Important sales dates hindered by the COVID-19 pandemic

Children’s day, one of the most important dates in the annual sales calendar for the segment, is celebrated every 12 October and occurred during the recovery in consumption at a time when pandemic numbers of contagion and deaths were reducing in Brazil. This optimism helped sales performance to be less negative than store owners first projected.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Childrenswear sees social restrictions and lower average incomes shrink sales

Severe lockdown measures for retailers see many smaller players cease operations

Important sales dates hindered by the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Strong fashion retailers find partnerships with successful children’s brands

Online baby showers, WhatsApp interactions and new solutions to increase engagement

Second-hand retailers focused on childrenswear see growing number of initiatives

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear suffers historic decline due to COVID-19 pandemic

Brazil among the world’s epicentres of COVID-19

Demand for social responsibility forces innovation

Mass introduction to e-commerce expected to gain traction

Optimism about the future tinged with concerns about intensified social inequality

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in the Americas - 2020

Megatrends

Country Report

Childrenswear in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Childrenswear sees social restrictions and lower average incomes shrink sales

Severe lockdown measures for retailers see many smaller players cease operations

Important sales dates hindered by the COVID-19 pandemic

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Childrenswear sees social restrictions and lower average incomes shrink sales

Severe lockdown measures for retailers see many smaller players cease operations

Important sales dates hindered by the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Strong fashion retailers find partnerships with successful children’s brands

Online baby showers, WhatsApp interactions and new solutions to increase engagement

Second-hand retailers focused on childrenswear see growing number of initiatives

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear suffers historic decline due to COVID-19 pandemic

Brazil among the world’s epicentres of COVID-19

Demand for social responsibility forces innovation

Mass introduction to e-commerce expected to gain traction

Optimism about the future tinged with concerns about intensified social inequality

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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