Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Childrenswear in

Childrenswear in Brazil

Apr 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Baby and toddler wear benefits from the cultural habit of gifting the pregnant and the families of newborns

Baby and toddler wear is expected to post the strongest growth rates in the coming years due to the natural dynamics in the lifecycle of children’s clothing, which needs to be rapidly replaced by products in new sizes as the children grow. However, in addition to this, Brazilians are frequently engaged in gifting families with newborn babies as well as organising events in many social circles (relatives, friends, work colleagues) in which diapers, toys and clothes are often among the main products seen.

Adult “geek” trends attract more attention in childrenswear

Cartoon licensing traditionally makes up a major part of the offerings directed at children. There is also the “mini-me” trend that usually sees adult clothing styles adapted to childrenswear.

The industry still offers more stimuli for girls’ apparel consumption

Womenswear traditionally plays a predominant role in the fashion industry, corresponding to approximately 60% of revenues. This is also true of childrenswear, in which girls’ apparel accounts for a greater share of sales than boys’ apparel.

COMPETITIVE LANDSCAPE

The low entry barriers mean that childrenswear is highly fragmented

As making clothes does not require major qualifications, many small businesses and informal manufacturers and neighbourhood brands are operating in this area and childrenswear in particular has lower entry barriers since fashion trends do not have such a great influence on this area of the market in terms of new shapes, styles and preferences as they do in womenswear, for example. One of the most important events in childrenswear in Brazil is Pueri Expo.

Big retailers invest in licensing focused on cartoon characters

The leading companies in childrenswear are the biggest retailers in the overall industry, such as Renner, Riachuelo and C&A, and these players frequently renew their licensing offers, aiming to be up to date with the latest and most important influences with regard to children’s current repertoire of favourite characters from television, comic books and movies, which appear on T-shirts, sweaters or even complete outfits or costumes. With so many recognised references, children are increasingly demanding more specific items and they are tending to become more active participants in the purchasing decisions.

Premium menswear and womenswear brands focus on the “mini-me” trend

Important menswear brands now also offer children’s versions, with players such as Reserva Mini, Aramis Boys, VR Kids and Brooksfield Junior consistently working with offers directed at children. Most of these brands were launched around 2010, adopting a new approach for childrenswear that continues gaining traction.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Childrenswear in Brazil - Category analysis

HEADLINES

PROSPECTS

Baby and toddler wear benefits from the cultural habit of gifting the pregnant and the families of newborns

Adult “geek” trends attract more attention in childrenswear

The industry still offers more stimuli for girls’ apparel consumption

COMPETITIVE LANDSCAPE

The low entry barriers mean that childrenswear is highly fragmented

Big retailers invest in licensing focused on cartoon characters

Premium menswear and womenswear brands focus on the “mini-me” trend

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Gradual recovery continues in 2019 on the back of slow economic reheating

Market consolidation is the main growth avenue for such a fragmented industry

New players and technological features intensify the challenges and the competition

E-commerce continues evolving despite the limiting factors

Uncertain economic projections demand strategic movements for growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Baby and toddler wear benefits from the cultural habit of gifting the pregnant and the families of newborns

Adult “geek” trends attract more attention in childrenswear

The industry still offers more stimuli for girls’ apparel consumption

COMPETITIVE LANDSCAPE

The low entry barriers mean that childrenswear is highly fragmented

Big retailers invest in licensing focused on cartoon characters

Premium menswear and womenswear brands focus on the “mini-me” trend

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Brazil - Category analysis

HEADLINES

PROSPECTS

Baby and toddler wear benefits from the cultural habit of gifting the pregnant and the families of newborns

Adult “geek” trends attract more attention in childrenswear

The industry still offers more stimuli for girls’ apparel consumption

COMPETITIVE LANDSCAPE

The low entry barriers mean that childrenswear is highly fragmented

Big retailers invest in licensing focused on cartoon characters

Premium menswear and womenswear brands focus on the “mini-me” trend

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Gradual recovery continues in 2019 on the back of slow economic reheating

Market consolidation is the main growth avenue for such a fragmented industry

New players and technological features intensify the challenges and the competition

E-commerce continues evolving despite the limiting factors

Uncertain economic projections demand strategic movements for growth

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports