Brazil continued to see a decline in birth rates at the end of the review period, with an increasing number of older mothers having their first child. Such a trend is gradually changing the age balance of the country.
The “mini me” trend is likely to remain relevant in Brazil over the forecast period. However, local childrenswear also features more traditional styles.
Childrenswear brands are attempting to enhance their image perception among local consumers. The premium brand Milli & Nina which focuses on girls’ apparel, launched a digital character called Nina that participates in brand activities on social media.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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