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Country Report

Childrenswear in

Childrenswear in Brazil

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Parents continue to favour purchasing childrenswear instead of buying for themselves

Sales of childrenswear were not immune to the negative effects of the recent economic recession experienced in Brazil towards the end of the review period. With many categories posting positive results in 2017, it is unsurprising that childrenswear is also starting to recover.

Children start to influence purchasing decisions

Although parents used to be the primary decision makers when purchasing childrenswear, their children are increasingly included in the purchasing decision.

COMPETITIVE LANDSCAPE

Brands focus on niche areas of childrenswear

It is fairly common to enter an apparel and footwear specialist retailer and observe a classic division inside the store for the main segments: men, women and children. However, many stores are already becoming aware that further segmentation is needed, not only for adults, but also for children.

Gender blurring movement evident in childrenswear

Most small/medium brands may focus on different fabrics and non-conventional models to target consumers who may not find what they want. However, specific trends are already being incorporated within childrenswear.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Brazil - Category analysis

HEADLINES

PROSPECTS

Parents continue to favour purchasing childrenswear instead of buying for themselves

Children start to influence purchasing decisions

COMPETITIVE LANDSCAPE

Brands focus on niche areas of childrenswear

Gender blurring movement evident in childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear returns to positive sales growth

Consumers continue to adopt more rational approach when purchasing new products

Long-lasting sales periods

Key players increase investments to leverage sales from internet retailing

Value sales are expected to recover, but at a slower pace

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Parents continue to favour purchasing childrenswear instead of buying for themselves

Children start to influence purchasing decisions

COMPETITIVE LANDSCAPE

Brands focus on niche areas of childrenswear

Gender blurring movement evident in childrenswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Brazil - Category analysis

HEADLINES

PROSPECTS

Parents continue to favour purchasing childrenswear instead of buying for themselves

Children start to influence purchasing decisions

COMPETITIVE LANDSCAPE

Brands focus on niche areas of childrenswear

Gender blurring movement evident in childrenswear

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear returns to positive sales growth

Consumers continue to adopt more rational approach when purchasing new products

Long-lasting sales periods

Key players increase investments to leverage sales from internet retailing

Value sales are expected to recover, but at a slower pace

MARKET DATA

DEFINITIONS

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