Younger children and pre-teens are expected to spend more spare time on electronic devices and watching short style-inspired videos and clips on Tik-Tok, Snapchat and other social media platforms. Consequently, these younger children are expected to start taking a greater interest and care in their clothing style.
Sustainable consumption in childrenswear is expected to gain pace alongside adult apparel in the forthcoming years. With retailers rapidly shifting to a more sustainable business approach, eco-friendly materials and second-hand investments will become an imperative to achieving sustainability goals.
E-commerce sales of childrenswear are set to continue to rise throughout the forecast period. A growing number of parents are starting to find online shopping more convenient than visiting physical stores with their babies and children, as they can easily fulfil an order from their computer or a mobile phone.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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