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Country Report

Childrenswear in

Childrenswear in Sweden

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Childrenswear sees decline in 2020 but at a much slower rate than womenswear and menswear

As large swathes of Swedish society refrained from making unnecessary visits to retail locations, Swedish apparel retailers saw the near-collapse of physical retail sales of apparel in 2020. However, childrenswear proved somewhat more resilient, as goods in this category are more closely driven by necessity and demographic factors than by temporary trends and indulgence.

Pressure from consumer shifts and online retail presents challenges for childrenswear players in 2020

Childrenswear in Sweden has been subject to much of the same kinds of pressure as other categories within apparel and footwear over the review period, namely price pressure, category saturation and gradually changing consumer patterns. As with adult apparel, consumer interest has shifted towards second-hand, slow fashion and sustainable consumption for middle- to high-income consumers, and towards convenient, affordable, rapid-service products for lower-income groups, and this polarisation makes it difficult for players to compete effectively.

Low-cost apparel giants lead childrenswear in Sweden thanks to affordable prices and wide distribution

Lindex Sverige, H&M Hennes & Mauritz Sverige and KappAhl Sverige were the three largest respective players in childrenswear in 2020, all holding double-digit value shares. Both H&M Hennes & Mauritz Sverige and KappAhl Sverige are domestic companies with a long-standing presence in Sweden, and they enjoy widespread loyalty from consumers.

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Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Sweden?
What are the major brands in Sweden?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Childrenswear sees decline in 2020 but at a much slower rate than womenswear and menswear

Pressure from consumer shifts and online retail presents challenges for childrenswear players in 2020

Low-cost apparel giants lead childrenswear in Sweden thanks to affordable prices and wide distribution

RECOVERY AND OPPORTUNITIES

Childrenswear set to bounce back quickly in 2021 as players adapt to consumer behaviour shifts

E-commerce will place pressure on retailers over the forecast period

Second-hand sales of childrenswear will become increasingly popular

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Childrenswear in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Childrenswear sees decline in 2020 but at a much slower rate than womenswear and menswear

Pressure from consumer shifts and online retail presents challenges for childrenswear players in 2020

Low-cost apparel giants lead childrenswear in Sweden thanks to affordable prices and wide distribution

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Childrenswear sees decline in 2020 but at a much slower rate than womenswear and menswear

Pressure from consumer shifts and online retail presents challenges for childrenswear players in 2020

Low-cost apparel giants lead childrenswear in Sweden thanks to affordable prices and wide distribution

RECOVERY AND OPPORTUNITIES

Childrenswear set to bounce back quickly in 2021 as players adapt to consumer behaviour shifts

E-commerce will place pressure on retailers over the forecast period

Second-hand sales of childrenswear will become increasingly popular

CATEGORY DATA

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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