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Country Report

Childrenswear in

Childrenswear in Sweden

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Swedish parents are increasingly willing to spend more money on childrenswear

Many Swedish parents are becoming increasingly involved with their children’s apparel as especially fashion- conscious parents want their children to look stylish whilst children at an older age are more aware about their own dressing and want a say in what they wear. This has resulted in higher unit prices as Swedes tend to spend more money on premium and niche brands from pure childrenswear brands with a strong focus on ecological material and design as well as on large international brands such as Livly, Mini Rodini, adidas and Gant.

Functional clothes and clothes for dressing up continue to grow within childrenswear

Childrenswear worn for dressed-up occasions continued to gain ground in the Swedish marketplace during 2017. Trends for baby and younger children included printed apparel contrasted with fewer logos for the older children as sweaters and dressed t-shirts saw strong growth.

Potential domestic and global risks could cause childrenswear to decline in the forecast period

Childrenswear performed better than menswear and womenswear in 2017 and is expected to show a similar trend throughout the forecast period. The willingness to spend more per garment within childrenswear is expected to continue during the next five years.

COMPETITIVE LANDSCAPE

Large chains continue dominating childrenswear in Sweden whilst facing challenges from smaller players in 2017

The Swedish large apparel retail chains H&M, Lindex (formerly Swedish but now own by the Finnish company Stockman), and KappAhl continued dominating childrenswear sales in 2017. Smaller players have long found it difficult to directly compete with these chains due to their economy prices and strong brand awareness amongst consumers.

Several premium players gain ground during 2017

Several premium brands saw strong growth during 2017, including adidas, Lyle and Scott, Gant and Mini Rodini. adidas’ growth stemmed from the overall interest in a lifestyle assortment, the growth which was also visible for men and women due to strong influencers such as Kenza and the fashion magazine Elle and adidas’ running event “adidas x Elle STHLM run” with a strong promotion on the hashtag #adidasrunnersxelle, which received the Native Advertising Awards 2016 in Berlin in the category “Best use of Influencers”.

Standing out from others will become even more important in the forecast period

Over the forecast period, a rush of new brands are likely to enter childrenswear in Sweden. Previously, children’s stores were shutting down as the main channels were the big chains.

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Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Sweden?
What are the major brands in Sweden?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Sweden - Category analysis

HEADLINES

PROSPECTS

Swedish parents are increasingly willing to spend more money on childrenswear

Functional clothes and clothes for dressing up continue to grow within childrenswear

Potential domestic and global risks could cause childrenswear to decline in the forecast period

COMPETITIVE LANDSCAPE

Large chains continue dominating childrenswear in Sweden whilst facing challenges from smaller players in 2017

Several premium players gain ground during 2017

Standing out from others will become even more important in the forecast period

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sales decline during 2017

Consumers change their preference to other goods than apparel and footwear in 2017

Apparel and footwear market comprises strong domestic players

Internet retailing drives sales of apparel and footwear

Apparel and footwear companies will put more effort into enhancing growth in the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Sweden

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Executive Summary

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PROSPECTS

Swedish parents are increasingly willing to spend more money on childrenswear

Functional clothes and clothes for dressing up continue to grow within childrenswear

Potential domestic and global risks could cause childrenswear to decline in the forecast period

COMPETITIVE LANDSCAPE

Large chains continue dominating childrenswear in Sweden whilst facing challenges from smaller players in 2017

Several premium players gain ground during 2017

Standing out from others will become even more important in the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Sweden - Category analysis

HEADLINES

PROSPECTS

Swedish parents are increasingly willing to spend more money on childrenswear

Functional clothes and clothes for dressing up continue to grow within childrenswear

Potential domestic and global risks could cause childrenswear to decline in the forecast period

COMPETITIVE LANDSCAPE

Large chains continue dominating childrenswear in Sweden whilst facing challenges from smaller players in 2017

Several premium players gain ground during 2017

Standing out from others will become even more important in the forecast period

CATEGORY DATA

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sales decline during 2017

Consumers change their preference to other goods than apparel and footwear in 2017

Apparel and footwear market comprises strong domestic players

Internet retailing drives sales of apparel and footwear

Apparel and footwear companies will put more effort into enhancing growth in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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