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Country Report

Childrenswear in

Childrenswear in Sweden

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sustainability a key topic among Swedish parents

Swedish parents are increasingly conscious of harmful toxic materials that could be used in their children’s clothing. Having a baby is often a catalyst for Swedish parents’ emerging interest in eco-friendly clothing as there are extensive materials highlighted on social media as containing potential harmful toxins.

Functionality remains paramount for parents purchasing childrenswear

Swedish parents value functionality and choose apparel and footwear for their children based on reviews from magazines or online sites, especially for high-quality apparel and footwear such as children’s overalls, jackets, waterproofs, and outdoor shoes which are worn for various weather conditions. Consumers appreciate clothing that ensures that their children will not get wet or cold as many of them spend hours outside every day.

E-commerce sales record strong growth

Swedes are generally trusting of e-commerce as digital penetration is high and online stores have a long-standing presence in Sweden. Many parents find online shopping more appealing than visiting physical stores with their children as they can easily make a purchase on their mobile phone or from a computer.

COMPETITIVE LANDSCAPE

Low-cost apparel giants lead childrenswear in Sweden

H&M Hennes & Mauritz Sverige, Lindex Sverige, and KappAhl Sverige were the three largest players in childrenswear in 2019, all holding double-digit value shares. Both H&M Hennes & Mauritz Sverige and KappAhl Sverige are domestic companies and have a long-standing presence and enjoy widespread trust amongst consumers, while Lindex Sverige was for many years a Swedish company, until it was acquired by Finnish player Stockmann; however, it is still perceived as a Swedish company by many consumers.

Pure childrenswear brands continue to perform well

Pure childrenswear brands, such as Polarn O Pyret and Mini Rodini, continued to perform well in 2019. Chains hold a strong value share in childrenswear in Sweden, although specialist childrenswear brands recorded stronger growth in 2019.

Parents encourage children’s activity, supporting growth of children’s sportswear

Unsurprisingly, as parents become more active and wish to portray a healthy image, many are transferring this trend to their children. This is resulting in strong growth for children’s sportswear brands, such as adidas Kids, Nike, Stadium and Peak Performance.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Sweden?
What are the major brands in Sweden?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Sweden - Category analysis

HEADLINES

PROSPECTS

Sustainability a key topic among Swedish parents

Functionality remains paramount for parents purchasing childrenswear

E-commerce sales record strong growth

COMPETITIVE LANDSCAPE

Low-cost apparel giants lead childrenswear in Sweden

Pure childrenswear brands continue to perform well

Parents encourage children’s activity, supporting growth of children’s sportswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Changing consumer behaviour leads to ongoing sluggish growth of apparel and footwear

Increasing competition between brands and retailers in apparel

Swedish apparel giants lead although niche and sportswear players gain ground

E-commerce continues to take share

Physical and omni-channel retailers expected to test new strategies to capitalise on e-commerce

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sustainability a key topic among Swedish parents

Functionality remains paramount for parents purchasing childrenswear

E-commerce sales record strong growth

COMPETITIVE LANDSCAPE

Low-cost apparel giants lead childrenswear in Sweden

Pure childrenswear brands continue to perform well

Parents encourage children’s activity, supporting growth of children’s sportswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Sweden - Category analysis

HEADLINES

PROSPECTS

Sustainability a key topic among Swedish parents

Functionality remains paramount for parents purchasing childrenswear

E-commerce sales record strong growth

COMPETITIVE LANDSCAPE

Low-cost apparel giants lead childrenswear in Sweden

Pure childrenswear brands continue to perform well

Parents encourage children’s activity, supporting growth of children’s sportswear

CATEGORY DATA

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Changing consumer behaviour leads to ongoing sluggish growth of apparel and footwear

Increasing competition between brands and retailers in apparel

Swedish apparel giants lead although niche and sportswear players gain ground

E-commerce continues to take share

Physical and omni-channel retailers expected to test new strategies to capitalise on e-commerce

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

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