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Learn moreFeb 2021
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As large swathes of Swedish society refrained from making unnecessary visits to retail locations, Swedish apparel retailers saw the near-collapse of physical retail sales of apparel in 2020. However, childrenswear proved somewhat more resilient, as goods in this category are more closely driven by necessity and demographic factors than by temporary trends and indulgence.
Childrenswear in Sweden has been subject to much of the same kinds of pressure as other categories within apparel and footwear over the review period, namely price pressure, category saturation and gradually changing consumer patterns. As with adult apparel, consumer interest has shifted towards second-hand, slow fashion and sustainable consumption for middle- to high-income consumers, and towards convenient, affordable, rapid-service products for lower-income groups, and this polarisation makes it difficult for players to compete effectively.
Lindex Sverige, H&M Hennes & Mauritz Sverige and KappAhl Sverige were the three largest respective players in childrenswear in 2020, all holding double-digit value shares. Both H&M Hennes & Mauritz Sverige and KappAhl Sverige are domestic companies with a long-standing presence in Sweden, and they enjoy widespread loyalty from consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.