Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Childrenswear in

Childrenswear in China

Feb 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Parents show greater willingness to spend on their children than on themselves

Childrenswear outperformed womenswear and menswear in 2019 with it recording double-digit growth, which is mainly attributable to the increase in per capita spending on childrenswear rather than a growing customer base. With China’s birth rate continuing to decline in 2019 the population aged 0-14 years also fell.

Baby and toddler wear leads the growth in childrenswear

Baby and toddler wear saw remarkable growth at the end of the review period with it being identified as an area with great potential. Due to the speed at which babies and toddlers grow they need to replace their clothing at a much greater frequency than other consumer groups.

Childrenswear under more stringent supervision in China

The Chinese government issued mandatory textile standards for childrenswear in 2016 with a two-year transition period, which meant that starting from June 2018, all relevant childrenswear products must be qualified for sale. The question of quality has been a long-standing problem in childrenswear in China, with some products from established brands like Zara and H&M once listed as unqualified as well.

COMPETITIVE LANDSCAPE

Sportswear brands the engine behind the growth of childrenswear

Most sportswear brands recorded remarkable growth in childrenswear over the review period. Anta (China) Co Ltd for example entered childrenswear at an early stage, with it being the first domestic sportswear company to recognise the potential of this category.

Semir is keen to seek opportunities in the premium segment

Semir Group Co Ltd continued to lead childrenswear in 2019 with its popular Balabala brand. Semir acquired the French brand Kidliz in 2018 to target the increasingly active area of high-end childrenswear.

Uniqlo continues to make gains

As seen in menswear and womenswear, Uniqlo also continued to see strong gains in childrenswear in China. While often classified under fast fashion, Uniqlo’s focus is on providing high-quality everyday items and this has helped it to establish a trusting and loyal fanbase in China.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in China?
What are the major brands in China?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Childrenswear in China - Category analysis

HEADLINES

PROSPECTS

Parents show greater willingness to spend on their children than on themselves

Baby and toddler wear leads the growth in childrenswear

Childrenswear under more stringent supervision in China

COMPETITIVE LANDSCAPE

Sportswear brands the engine behind the growth of childrenswear

Semir is keen to seek opportunities in the premium segment

Uniqlo continues to make gains

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees slower growth due to economy downturn

Domestic brands increase their share

Competition intensifies as the industry becomes more consolidated

Digitalisation and new technology further propels innovation

Apparel and footwear set for steady growth as consumers become more brand loyal

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Parents show greater willingness to spend on their children than on themselves

Baby and toddler wear leads the growth in childrenswear

Childrenswear under more stringent supervision in China

COMPETITIVE LANDSCAPE

Sportswear brands the engine behind the growth of childrenswear

Semir is keen to seek opportunities in the premium segment

Uniqlo continues to make gains

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in China - Category analysis

HEADLINES

PROSPECTS

Parents show greater willingness to spend on their children than on themselves

Baby and toddler wear leads the growth in childrenswear

Childrenswear under more stringent supervision in China

COMPETITIVE LANDSCAPE

Sportswear brands the engine behind the growth of childrenswear

Semir is keen to seek opportunities in the premium segment

Uniqlo continues to make gains

CATEGORY DATA

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees slower growth due to economy downturn

Domestic brands increase their share

Competition intensifies as the industry becomes more consolidated

Digitalisation and new technology further propels innovation

Apparel and footwear set for steady growth as consumers become more brand loyal

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports