As the constraints imposed by the pandemic have been gradually relaxed, facilitating a resurgence in offline activities, parents now have the opportunity to engage their children in a broader spectrum of outdoor pursuits, including camping, cycling, fishing, and skiing. Consequently, within childrenswear, there is a discernible desire amongst consumers for functional garments tailored specifically for outdoor or sporting scenarios.
As the more highly educated cohorts of the post-80s and post-90s generations gradually assume the mantle of parenthood, their selection of baby and toddler is careful, with a heightened emphasis on product safety. Concurrently, these youthful parents have shown a willingness to invest more in superior product quality.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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