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Country Report

Childrenswear in

Childrenswear in China

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Childrenswear sees strong recovery in the second half of the year after difficult start

Childrenswear was not immune to the COVID-19 crisis, albeit the decline in sales was not as significant as seen in womenswear and menswear. A key period for childrenswear is the back-to-school season, with the second semester usually starting in either February or March, depending on when Chinese New Year falls.

Companies with an omnichannel approach fare better in the face of COVID-19

The distribution focus of the leading players within childrenswear had a significant impact on how they fared in 2020. For example, some traditional player Annil Co Ltd registered a sharp decline in sales due to its franchise model and strong reliance on in-store sales in physical stores.

Quality remains important to parents

Despite the challenges presented by COVID-19, childrenswear continued to outperform womenswear and menswear in 2020. With China’s birth rate continuing to decline in 2020 the population aged 0-14 years also fell.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in China?
What are the major brands in China?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Childrenswear sees strong recovery in the second half of the year after difficult start

Companies with an omnichannel approach fare better in the face of COVID-19

Quality remains important to parents

RECOVERY AND OPPORTUNITIES

Focus on health and comfort expected to drive investment in athleisure for children

Despite falling birth rate sales set to rise sharply

‘Adultation’ trend becoming more prominent while Uniqlo looks to build its share

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020

Megatrends

Country Report

Childrenswear in China

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Childrenswear sees strong recovery in the second half of the year after difficult start

Companies with an omnichannel approach fare better in the face of COVID-19

Quality remains important to parents

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Childrenswear sees strong recovery in the second half of the year after difficult start

Companies with an omnichannel approach fare better in the face of COVID-19

Quality remains important to parents

RECOVERY AND OPPORTUNITIES

Focus on health and comfort expected to drive investment in athleisure for children

Despite falling birth rate sales set to rise sharply

‘Adultation’ trend becoming more prominent while Uniqlo looks to build its share

CATEGORY DATA

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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