Since 2010, childrenswear has shown the pattern of extension from casualwear and sportswear. Childrenswear brands such as Balabala and Anta Kids, which are derived from adult clothing brands, occupy leading positions in childrenswear.
Influenced by the continuous national tide of patriotism, “post-90s” parents (those born between 1990 and 1999) are showing more interest in Chinese traditional culture, including traditional festivals and the associated customs. Right before the mid-autumn festival in 2022, Chinoiserie-style childrenswear became one of the most popular apparel segments, and sales increased rapidly.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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