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Country Report

Childrenswear in

Childrenswear in China

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Introduction of the two-child policy stimulates vigorous growth

Childrenswear registered strong value growth in 2017, far outperforming the overall apparel and footwear market. Baby and toddler wear recorded the strongest value growth, which was mainly attributable to the introduction of the two-child policy.

Increasingly trendy designs in childrenswear

Millennials accounted for the majority of new parents in 2017, and are characterised by a more advanced parenting mindset and upgraded consumption habits. They are concerned about the quality and design of childrenswear, and are looking for premium and luxury brands, as well as the trendiness of cheaper fast fashion childrenswear brands.

COMPETITIVE LANDSCAPE

Semir Group maintains leadership in 2017

Semir Group Co Ltd, with its Balabala brand, maintained its leadership in 2017. It targets children aged 0-14 years, and benefits from a large consumer base, omni-channel distribution as well as high brand awareness and penetration.

More apparel brands venturing into childrenswear

Sportswear brands are active in venturing into childrenswear by extending their product lines; for example, the Li Ning Young range. Sports brands have also merged with or acquired childrenswear brands to benefit from the growth opportunities, such as Anta's acquisition of Hong Kong-based Kingkow in 2017.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in China?
What are the major brands in China?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in China - Category analysis

HEADLINES

PROSPECTS

Introduction of the two-child policy stimulates vigorous growth

Increasingly trendy designs in childrenswear

COMPETITIVE LANDSCAPE

Semir Group maintains leadership in 2017

More apparel brands venturing into childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Recovery in the apparel and footwear market in 2017

Childrenswear enjoys dramatic growth in 2017

Nike (China) Inc maintains its lead in the highly fragmented market

Internet retailing grows robustly in the new digital era

Overall market is anticipated to see steady growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Introduction of the two-child policy stimulates vigorous growth

Increasingly trendy designs in childrenswear

COMPETITIVE LANDSCAPE

Semir Group maintains leadership in 2017

More apparel brands venturing into childrenswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in China - Category analysis

HEADLINES

PROSPECTS

Introduction of the two-child policy stimulates vigorous growth

Increasingly trendy designs in childrenswear

COMPETITIVE LANDSCAPE

Semir Group maintains leadership in 2017

More apparel brands venturing into childrenswear

CATEGORY DATA

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Recovery in the apparel and footwear market in 2017

Childrenswear enjoys dramatic growth in 2017

Nike (China) Inc maintains its lead in the highly fragmented market

Internet retailing grows robustly in the new digital era

Overall market is anticipated to see steady growth

MARKET DATA

DEFINITIONS

SOURCES

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