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Country Report

Childrenswear in

Childrenswear in China

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The 2-child policy and favourable demographics fuel sales of childrenswear

Childrenswear posted double-digit value growth in 2018, driven by economic recovery during the year. Growing confidence in the economy emboldened parents to purchase higher-priced clothing for their children.

Childrenswear embraces industry clusters

Childrenswear in China is currently in a phase of rapid growth, boosted by the trend for industry clusters. In November 2017, Chinese Childrenswear Town, the first town featuring childrenswear as the theme, was officially unveiled.

Premiumisation is increasingly obvious as consumption is upgrading

Consumption upgrading in general is promoting trading up in childrenswear in China, and local parents are more willing to choose premium and even luxury-branded childrenswear, in line with improved disposable income and the pursuit of individualised fashion, which is more apparent among parents born after the 1980s. The increasingly obvious premiumisation trend is being warmly embraced by manufacturers, which are releasing premium and luxury clothing for children.

COMPETITIVE LANDSCAPE

Semir Group Co Ltd remains the leader in childrenswear in 2018

In 2018, Semir Group Co Ltd with its renowned brand Balabala remained the sales leader of childrenswear in China. Established in 2002, Balabala, whose clothes are designed for children aged 0-16 years, is well acknowledged by many parents.

Intensive competition arises from strong companies from adult apparel

Given the ascending potential of childrenswear, many adult apparel players have extended their product lines to childrenswear. For example, in June 2018, Mini Peace from Ningbo Peacebird Group Co Ltd opened its first single-brand store, called Mini Mini, in the city of Hangzhou.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in China?
What are the major brands in China?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in China - Category analysis

HEADLINES

PROSPECTS

The 2-child policy and favourable demographics fuel sales of childrenswear

Childrenswear embraces industry clusters

Premiumisation is increasingly obvious as consumption is upgrading

COMPETITIVE LANDSCAPE

Semir Group Co Ltd remains the leader in childrenswear in 2018

Intensive competition arises from strong companies from adult apparel

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Healthy growth continues in apparel and footwear in 2018

Fan economy is increasingly important for apparel and footwear

Nike (China) Inc gains share through innovations

Channel innovation is supported by digitalisation

Apparel and footwear will grow steadily over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The 2-child policy and favourable demographics fuel sales of childrenswear

Childrenswear embraces industry clusters

Premiumisation is increasingly obvious as consumption is upgrading

COMPETITIVE LANDSCAPE

Semir Group Co Ltd remains the leader in childrenswear in 2018

Intensive competition arises from strong companies from adult apparel

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in China - Category analysis

HEADLINES

PROSPECTS

The 2-child policy and favourable demographics fuel sales of childrenswear

Childrenswear embraces industry clusters

Premiumisation is increasingly obvious as consumption is upgrading

COMPETITIVE LANDSCAPE

Semir Group Co Ltd remains the leader in childrenswear in 2018

Intensive competition arises from strong companies from adult apparel

CATEGORY DATA

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Healthy growth continues in apparel and footwear in 2018

Fan economy is increasingly important for apparel and footwear

Nike (China) Inc gains share through innovations

Channel innovation is supported by digitalisation

Apparel and footwear will grow steadily over the forecast period

MARKET DATA

DEFINITIONS

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