Childrenswear is perceived as an essential product by parents and has therefore registered positive retail volume and current value sales growth over the review period. Nevertheless, this growth is expected to slow down over the next years, and could even result in decline in the medium to long term as demand for second-hand childrenswear rises.
Younger generations of parents are becoming more aware of environmental issues and are adopting more sustainable consumption habits. In response, childrenswear players are likely to develop and offer more eco-friendly products that claim to be organic, made from recycled fabrics or offer other sustainable fabrics and resources.
The shift towards sports apparel in childrenswear, which gathered pace over the review period, is expected to continue over the forecast period. Sportswear brands such as Nike and adidas are expected to benefit as parents perceive these to be convenient, comfortable, durable and of a high quality.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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