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Country Report

Childrenswear in

Childrenswear in Germany

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher birth rates boost volume sales

In 2019, birth rates reached a new record level in Germany. The indicator is expected to keep growing until 2023, when it will embark upon a downward trend.

The preponderance of quality over quantity is increasing among parents

In the review period, it was observed that parents were opting, with increasing intensity, for childrenswear items with strong evidence of quality. They are concerned that the materials used in the composition of T-shirts, underwear, pants etc might have a strong effect on their children’s comfort and health.

Social media influences parents’ choices

As social media grows in Germany, new ways to advertise products are being created and a whole new market run by influencers is developing. Childrenswear products are fashionable mostly among “mummy bloggers” who can be found on Facebook, Instagram and their own websites (in the older blogger fashion).

COMPETITIVE LANDSCAPE

C&A continues to lead childrenswear

Childrenswear value shares in Germany are traditionally dominated by national brands with the exception of C&A and H&M. These are equally spread across the country with their own store-based outlets and, price-wise, are strongly positioned in the low price segment.

Ernsting’s Family reveals steady growth

Ernsting's Family GmbH & Co KG has shown steady and sustainable growth for several years. Within childrenswear, in particular, the company is increasing its brand retail value shares considerably, distancing itself from H&M and getting very close to the leading position held by C&A.

Adidas grows by following trends

Among the major players within childrenswear in Germany, adidas Group registered one of the fastest value sales growth rates in 2019 and saw its value share increase accordingly. The adidas brand, which is performing very well, has been very active in its children’s products segment.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Germany?
What are the major brands in Germany?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Germany - Category analysis

HEADLINES

PROSPECTS

Higher birth rates boost volume sales

The preponderance of quality over quantity is increasing among parents

Social media influences parents’ choices

COMPETITIVE LANDSCAPE

C&A continues to lead childrenswear

Ernsting’s Family reveals steady growth

Adidas grows by following trends

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records growth through higher demand

Price competition leads to widely decreasing unit prices

Brand share concentration increases among the top players

E-commerce grows at a slightly slower pace

Increasing unit prices will drive value growth later in the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Higher birth rates boost volume sales

The preponderance of quality over quantity is increasing among parents

Social media influences parents’ choices

COMPETITIVE LANDSCAPE

C&A continues to lead childrenswear

Ernsting’s Family reveals steady growth

Adidas grows by following trends

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Germany - Category analysis

HEADLINES

PROSPECTS

Higher birth rates boost volume sales

The preponderance of quality over quantity is increasing among parents

Social media influences parents’ choices

COMPETITIVE LANDSCAPE

C&A continues to lead childrenswear

Ernsting’s Family reveals steady growth

Adidas grows by following trends

CATEGORY DATA

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records growth through higher demand

Price competition leads to widely decreasing unit prices

Brand share concentration increases among the top players

E-commerce grows at a slightly slower pace

Increasing unit prices will drive value growth later in the forecast period

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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