While demand for childrenswear is expected to improve heading into 2023, its overall performance will be subdued over the forecast period due to further declines predicted for baby and toddler as a result of a drop in Germany’s birth rate. Nevertheless, boys’ apparel and girls’ apparel are expected to remain solid performers in the coming years, given the fast rate of substitution needed and unpredictable seasons impacted by climate change.
In Germany, sustainability and environmental responsibility are given particular importance by consumers as they make mindful purchases and look to take action to contribute to a better world. In particular, for parents, there is an ethical need to make responsible choices when they shop for childrenswear.
H&M and Shein are likely to gain ground in the e-commerce space over the forecast period. The development of mobile shopping apps and the implementation of artificial intelligence and virtual reality have added value to the online shopping experience for local consumers.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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