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Country Report

Childrenswear in

Childrenswear in Spain

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Priorities shift among parents, limiting category growth

The economic recovery and falling unemployment rate have encouraged consumers to spend more on their daily needs and wants. The poor economic situation and high unemployment rate early in the review period made price the key factor in purchasing decisions.

The gaming world drives inspiration for childrenswear lines

As in other European countries, childrenswear is influenced by adult trends. In many cases, brands design the same clothing for parents and their children.

Demand dipping along with the birth rate

Spain recorded its lowest birth rate in more than 40 years in 2019. A significant upswing is unlikely unless the Spanish authorities take a more active role in increasing the birth rate, for example by implementing family policies.

COMPETITIVE LANDSCAPE

Price-competitive labels lead highly fragmented category where uniqueness counts

The competitive landscape remains highly fragmented, with a high number of small players present in childrenswear. At GBO level, Inditex (Industria de Diseño Textil SA) leads the category with the competitively priced brands Kiddy’s Class and Zara Kids.

Small players feel the heat as parents wish to save money

Smaller local brands are struggling to survive in an increasingly competitive landscape. As a result, they are trying new strategies to maintain sales.

Easier for parents to access second-hand childrenswear

While technology is used to promote and highlight new and exciting trends and offers in childrenswear, it is also a means of economy in the hands of price-sensitive Spanish parents. One way in which technology threatens sales of childrenswear companies is by uniting consumers.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Spain?
What are the major brands in Spain?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Spain - Category analysis

HEADLINES

PROSPECTS

Priorities shift among parents, limiting category growth

The gaming world drives inspiration for childrenswear lines

Demand dipping along with the birth rate

COMPETITIVE LANDSCAPE

Price-competitive labels lead highly fragmented category where uniqueness counts

Small players feel the heat as parents wish to save money

Easier for parents to access second-hand childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear growth limited by new consumer drive for experience

Comfortable and casual is the everyday look for the modern Spaniard

Competition is very strong, with smaller players influential

E-commerce increasingly embraced

Shopping experience, high-tech features and influencers set the stage

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Priorities shift among parents, limiting category growth

The gaming world drives inspiration for childrenswear lines

Demand dipping along with the birth rate

COMPETITIVE LANDSCAPE

Price-competitive labels lead highly fragmented category where uniqueness counts

Small players feel the heat as parents wish to save money

Easier for parents to access second-hand childrenswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Spain - Category analysis

HEADLINES

PROSPECTS

Priorities shift among parents, limiting category growth

The gaming world drives inspiration for childrenswear lines

Demand dipping along with the birth rate

COMPETITIVE LANDSCAPE

Price-competitive labels lead highly fragmented category where uniqueness counts

Small players feel the heat as parents wish to save money

Easier for parents to access second-hand childrenswear

CATEGORY DATA

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear growth limited by new consumer drive for experience

Comfortable and casual is the everyday look for the modern Spaniard

Competition is very strong, with smaller players influential

E-commerce increasingly embraced

Shopping experience, high-tech features and influencers set the stage

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

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