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Country Report

Childrenswear in

Childrenswear in Spain

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low prices continue to shape demand

The recovery of the economy and falling unemployment rate encouraged consumers to spend more on their daily needs and wants. The poor economic situation and high employment rate in the early review period made price the key factor in purchasing decisions.

Licensed clothing emerges as a key trend

As in other European countries, childrenswear is influenced by adult trends. In many cases, brands design the same clothing for parents and their children.

Shrinking consumer base

Spain recorded its lowest birth rate in 40 years in 2018. A significant upswing is unlikely unless the Spanish authorities take a more active role in increasing the birth rate.

COMPETITIVE LANDSCAPE

“Others” dominates the competitive landscape

The competitive landscape remains highly fragmented, with a high number of small players present in childrenswear. As in other categories of apparel and footwear, “others” holds a high share of retail value sales.

Fast-fashion enjoys growing popularity

The importance of big fast-fashion players continues to grow. Kiddy’s Class España is the leading player in childrenswear, followed by Zara España and Hennes & Mauritz.

Parents use technology to economise on childrenswear

While technology is used to promote and highlight new and exciting trends and offers in childrenswear, it is also a means of economy in the hands of price-sensitive Spanish parents. One way in which technology threatens sales of childrenswear companies is by uniting consumers.

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Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Spain?
What are the major brands in Spain?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Spain - Category analysis

HEADLINES

PROSPECTS

Low prices continue to shape demand

Licensed clothing emerges as a key trend

Shrinking consumer base

COMPETITIVE LANDSCAPE

“Others” dominates the competitive landscape

Fast-fashion enjoys growing popularity

Parents use technology to economise on childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

Experience over acquisition

Comfort drives sales

Fast-fashion brands gain momentum in a highly fragmented landscape

Internet sales keep growing

Economic indicators and technology are set to define the outlook

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Low prices continue to shape demand

Licensed clothing emerges as a key trend

Shrinking consumer base

COMPETITIVE LANDSCAPE

“Others” dominates the competitive landscape

Fast-fashion enjoys growing popularity

Parents use technology to economise on childrenswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Spain - Category analysis

HEADLINES

PROSPECTS

Low prices continue to shape demand

Licensed clothing emerges as a key trend

Shrinking consumer base

COMPETITIVE LANDSCAPE

“Others” dominates the competitive landscape

Fast-fashion enjoys growing popularity

Parents use technology to economise on childrenswear

CATEGORY DATA

Apparel and Footwear in Spain - Industry Overview

EXECUTIVE SUMMARY

Experience over acquisition

Comfort drives sales

Fast-fashion brands gain momentum in a highly fragmented landscape

Internet sales keep growing

Economic indicators and technology are set to define the outlook

MARKET DATA

DEFINITIONS

SOURCES

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