From mid-March 2020, Spain was placed into complete lockdown, which was not eased until 4 May, though it was over three months that childrenswear players remained shut. This resulted in the category suffering significant losses as consumers were unable to shop in the physical stores.
Prior to 2020, in Spain the economic recovery and falling unemployment rate encouraged consumers to spend more on their daily needs and wants. The poor economic situation and high unemployment rate early in the review period made price the key factor in purchasing decisions.
The competitive landscape remains highly fragmented, with a high number of small players present in childrenswear. At GBO level, Inditex leads the category with the competitively priced brands Zara Kids and Kiddy’s Class.
The impact of COVID-19 has triggered a deep economic recession in Spain. The health crisis has worsened what was already a shaky economic situation in the country, and the first half of the forecast period will be particularly difficult.
As in other European countries, childrenswear is influenced by adult trends. In many cases, brands design the same clothing for parents and their children.
Before the pandemic, smaller local brands were already struggling to survive in an increasingly competitive landscape in Spanish childrenswear. As a result, they are trying new strategies to maintain sales.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Childrenswear research and analysis database.
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