Executive Summary

Mar 2019
PROSPECTS
Value in terms of optimum quality and price is important to parents

Childrenswear is driven by the desire for good-quality clothing at affordable prices. Good-quality materials which are light and durable and also offer comfort and fashion are favoured by both parents and children.

Baby and toddler wear witnesses the strongest growth

2018 witnessed the introduction of 5% tax on childrenswear, as well as a period of adjustment to the challenges in a slower economic situation, which led to continued cautious consumer spending, especially on luxury childrenswear. Therefore, consumers continued prioritising the purchase of necessary items such as clothing for babies and toddlers.

Checking product variety and prices online becomes common

Parents and children often view the options available on websites selling childrenswear, comparing prices before shopping. Large retail groups understand the significance of having a presence through an online store to keep up with global e-commerce and capitalise on omnichannel retailing to survive in the market.

COMPETITIVE LANDSCAPE
Landmark Group maintains its lead in childrenswear

Landmark Group led childrenswear in 2018, thanks to the strong position of its Baby Shop brand and its continuous evolution in the region based on consumers’ needs. Its wide distribution network across the country allows it to reach middle-income consumers and maintain a strong value share through superior volume sales.

Chained retailers lead childrenswear

The brands that lead childrenswear in the country are those that are operated through key franchise groups. This is because they benefit from large networks of outlets which focus on areas with high footfall.

Some players may exit the market; others will offer discounts and promotions

The competitive landscape is expected to continue in 2019 and early 2020, as adjustments take place. Some retailers are likely to exit the market and ease the competition, giving scope for growth for well-established chained retailers selling childrenswear.

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Childrenswear in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Value in terms of optimum quality and price is important to parents
Baby and toddler wear witnesses the strongest growth
Checking product variety and prices online becomes common

COMPETITIVE LANDSCAPE

Landmark Group maintains its lead in childrenswear
Chained retailers lead childrenswear
Some players may exit the market; others will offer discounts and promotions

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Signs of recovery are seen in apparel and footwear
Consumers prefer well-established brands with competitive prices
Real estate giants drive the retail environment
Internet retailing continues to grow in the United Arab Emirates
Apparel and footwear is set to continue to recover, but see a slower pace of growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources