After the worst of the pandemic had passed, the United Arab Emirates experienced the smooth and gradual reopening of schools, utilising technology and a hybrid education system to safeguard the interests of students. In addition to the reopening of schools, occasions for children to go out, such as visiting shopping centres with family, and to hang out with friends, also gradually resumed.
Landmark Group continued to lead childrenswear in 2021, with its brands Splash, Max and Baby Shop. Together they continue to have a strong foothold in childrenswear.
With lives becoming more hectic, how families spend time has become an important topic. Consumers continue to want to provide the best for their children, making the best use of money and time.
Parents are expected to continue finding casual and sports-inspired fashion attractive in the forecast period. It is comfortable and attractive, especially as many parents enrol their children in sports and other activities, such as gyms for children, after-school sports, and nursery/day care activities (both boys and girls), increasing the consumption of casual childrenswear.
Despite store openings, digitalisation through e-commerce and other digital strategies has also gained momentum. The country enjoys a high internet penetration rate, which makes it convenient for customers to connect with brands online, as well as enabling brands to showcase their products and provide the option to place online orders.
As store openings occur both globally and locally, new launches are set to gain momentum within apparel and footwear, including within childrenswear, focusing on themes such as holistic sustainability, eco-friendliness and the use of soft materials which are suitable for children and their comfort.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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