With the long term trend of decline in birth rates in Hungary likely to persist, childrenswear is expected to see growth in total volume sales slow over the first half of the forecast period. However, the country’s fertility rate is increasing, thanks in part to the government’s generous financial supports for families, hence volume growth is set to remain reasonably healthy on the whole and should pick up slightly from 2026.
In line with rising image-consciousness in Hungarian society, premium brands are expected to continue gaining ground in childrenswear over the forecast period. As inflationary pressures gradually ease and the local economy recovers from the impact of the pandemic, improvements in purchasing power should also encourage trading up to the premium segment.
With many Hungarians having become more comfortable with online shopping during the pandemic and developed a greater appreciation for the convenience, wide array of choices and potential for better price deals this method affords, e-commerce should continue to gain importance in terms of childrenswear distribution over the forecast period. Digital marketing campaigns and promotional offers from leading brands and multi-brand online retailers such as About You, Zalando, Bonprix, Modivo and Answear will also help to drive sales via the channel.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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