Childrenswear is seeing something of a dichotomy – whilst French parents want the best for their children, the economic climate means they are also favouring the lowest prices. Indeed, industry experts are concerned that skyrocketing inflation (which has a predicted increase of between +5% and +20% in the first weeks of 2023) will have a negative impact on the category.
Demography is clearly an important factor for the future of childrenswear, and the birth rate in France is on a declining trend. Childrenswear was already seeing challenges pre-pandemic, due to the difficulties faced by many local chains.
Against such challenges, industry players will need to readjust their offerings and become more creative. Brands must show commitment, which is now a prerequisite from French parents of the new generations, who are demanding buyers.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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