Executive Summary

Mar 2019
PROSPECTS
Childrenswear continues to face difficulties

Whilst womenswear and menswear sales rebounded in 2018, childrenswear value growth was marginal and that is not expected to change over the forecast period. Sales are impacted by sluggish demographics, as childbirth in France decreased by another 2.

The second-hand market rises

Parents are conscious that children are more likely to damage their clothes than adults, and outgrow their garments quickly, and they increasingly seek second-hand childrenswear, or to exchange and share childrenswear. This trend has become easy and safe to pursue with the development of new technologies that support the demand for greater value for money.

Market saturation leads to consolidation

Whilst competition intensifies with generalist brands Zara, Kiabi or H&M – to name a few – venturing into childrenswear, traditional children’s fashion actors are struggling, creating opportunities for consolidation through mergers and acquisitions. Facing fierce competition from players Okaïdi and multibranded Zannier group, Du Pareil au Même (DPAM) was taken over and most likely saved from bankruptcy by its competitor Sergent Major.

COMPETITIVE LANDSCAPE
Historical textile brand Petit Bateau continues to compete

In the fashion industry, very few brands can boast about having invented something as truly innovative and even revolutionary as Petit Bateau's modern underwear, as the brand celebrates the100th birthday of its cotton “petite culotte”. Managing to escape many textile industry crises throughout the years, it neared bankruptcy before the cosmetic group Yves Rocher acquired it in 1988.

1083 brand launches jeans for children with durability in mind

Specialised in the manufacturing and marketing of eco-designed jeans made in France, the 1083 brand recently launched its first models for children by stepping into the circular economy. The new collection for children aged from three months to eight years old also has the distinction of being recyclable.

Childrenswear brands joining the circular fashion trend

Whilst internet-driven second-hand sales are shaking up the industry, many brands have reacted by creating their own second-hand websites so as not to miss the market. This is the case for several children's fashion names such as Petit Bateau, which launched a second-hand sales service between individuals.

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Childrenswear in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in France?
  • What are the major brands in France?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in France - Category analysis

HEADLINES

PROSPECTS

Childrenswear continues to face difficulties
The second-hand market rises
Market saturation leads to consolidation

COMPETITIVE LANDSCAPE

Historical textile brand Petit Bateau continues to compete
1083 brand launches jeans for children with durability in mind
Childrenswear brands joining the circular fashion trend

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in France - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear rebound in 2018
Athleisure rises as a new lifestyle as dress codes evolve
The rise of trendy fast fashion players has hurt some traditional retail actors
Internet retailing continues to outperform other channels
The 2018 bright spot unable to prevent further downward trajectory

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources