Brand new childrenswear sold via formal retail channels is considered a less essential product in Nigeria, as parents prefer to buy cheaper clothes for their children. Second-hand apparel or smuggled clothing is preferred by parents as children outgrow clothes so quickly.
Strong growth in Nigeria’s child population will boost demand for childrenswear, particularly as urbanisation increases. The population aged 0-14 is expected to grow well, whilst the number of urban households is also expected to increase.
Whilst girls’ apparel and boys’ apparel are more prone to second-hand purchases and hand me downs, except for outings and special occasions, parents prefer to purchase new clothing for babies and toddlers if they can afford them. Babies and toddlers also wear less unbranded tailor-made clothing than older children.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!