Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Childrenswear in

Childrenswear in Nigeria

Feb 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Restrictions on school, travel, socialising limit occasions for parental purchase

Childrenswear has been impacted by the COVID-19 crisis in Nigeria to a greater extent than other categories. Most Nigerians perceive childrenswear to be less essential, and many parents are perfectly happy to use hand-me-downs or second-hand clothes for their children’s every day wear, while limiting purchases of new clothes mostly to special occasions.

Childrenswear first casualty as consumer incomes shrink

Of greater importance is the economic impact of the virus. Consumers have seen disposable incomes fall in 2020 thanks to the impact of the virus, and parents are therefore seeking the most affordable alternatives to new childrenswear.

Limited retail access helps shift sales online

In line with retailing trends in other categories, childrenswear has seen a marked shift to e-commerce. This has been driven largely by independent retailers using third party e-commerce platforms such Jumia and Konga, rather than the development of producer-operated sites for the larger brands.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Nigeria?
What are the major brands in Nigeria?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Childrenswear in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Restrictions on school, travel, socialising limit occasions for parental purchase

Childrenswear first casualty as consumer incomes shrink

Limited retail access helps shift sales online

RECOVERY AND OPPORTUNITIES

Reinvigorated economy key to childrenswear

Demographic advantages favour childrenswear

Retail evolution can strengthen sales

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Middle East and Africa – 2020

Megatrends

Country Report

Childrenswear in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Restrictions on school, travel, socialising limit occasions for parental purchase

Childrenswear first casualty as consumer incomes shrink

Limited retail access helps shift sales online

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Restrictions on school, travel, socialising limit occasions for parental purchase

Childrenswear first casualty as consumer incomes shrink

Limited retail access helps shift sales online

RECOVERY AND OPPORTUNITIES

Reinvigorated economy key to childrenswear

Demographic advantages favour childrenswear

Retail evolution can strengthen sales

CATEGORY DATA

Apparel and Footwear in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports