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Learn moreFeb 2021
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Childrenswear has been impacted by the COVID-19 crisis in Nigeria to a greater extent than other categories. Most Nigerians perceive childrenswear to be less essential, and many parents are perfectly happy to use hand-me-downs or second-hand clothes for their children’s every day wear, while limiting purchases of new clothes mostly to special occasions.
Of greater importance is the economic impact of the virus. Consumers have seen disposable incomes fall in 2020 thanks to the impact of the virus, and parents are therefore seeking the most affordable alternatives to new childrenswear.
In line with retailing trends in other categories, childrenswear has seen a marked shift to e-commerce. This has been driven largely by independent retailers using third party e-commerce platforms such Jumia and Konga, rather than the development of producer-operated sites for the larger brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Childrenswear in Nigeria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.