Childrenswear is expected to return to growth and recover to the pre-COVID-19 level of value sales (seen in 2019), despite the sluggish birth rate expected in the forecast period. Tourist consumption, especially that of mainland Chinese tourists, historically accounts for 30-40% of sales of childrenswear in Hong Kong.
The low prices of childrenswear mean parents often buy more pieces than necessary, for mixing-and-matching or to have different designs. The product lifespan of childrenswear is relatively shorter than for other apparel items, as children quickly outgrow their clothing.
Parents are naturally becoming more concerned about sustainability, and care about the environment. In fact, according to Euromonitor’s Voice of the Consumer: Lifestyles Survey in 2022, buying sustainably-produced items and recycling are top-of-mind activities undertaken by Hong Kong parents to positively impact the environment or lead a more sustainable life.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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