Executive Summary

Mar 2019
PROSPECTS
Low birth rate boosts childrenswear

Hong Kong, as one of the most developed international cities in the world, has for a long time had a low fertility rate. Local parents, in general, have a high-income level in comparison with those in other Asian regions, and in 2018 the average number of children per household was one.

Millennial culture drives luxury childrenswear

Millennial parents are more willing to share updates of their family life than Generation X, and their focus is usually on their beloved child. Posting a photo of themselves and their children wearing the same clothing is one way of catching attention of followers on social media platforms.

Second-hand sales rise, potentially threatening the category

Opposite to the luxury trend in the local market, second-hand childrenswear is on the rise in Hong Kong, mostly pushed by local “mumpreneurs” and second-hand trading platforms such as Retykle. The increase in peer-to-peer selling makes second-hand trading much easier, and the short lifecycle of children’s clothing also motivates mumpreneurs to sell off their good-condition apparel and footwear to new mothers in need.

COMPETITIVE LANDSCAPE
Baleno’s low-price strategy could drag the category into a price war

The rapid expansion of fast fashion brands in the past decade has gained them a respectable share in domestic childrenswear, and Baleno has launched a cost-leading childrenswear line to regain its position in the low-end segment. Baleno’s Peppa Pig T-shirt with anti-mosquito function has granted the brand a unique selling point in childcare apparel, whereas its crossover campaigns with My Little Pony and Sesame Street for its apparel have continued to catch market attention.

Luxury brands thrive

International luxury brands had a fruitful year in Hong Kong in 2018. Stella McCartney, Fendi, Gucci, Balenciaga and other luxury brands recorded high single-digit growth or low double-digit growth in the year, thanks to the recovery of the retail market as well as the willingness of millennials to spend on their child.

Diminishing mainland tourist spending power shifts demand towards affordable brands

Whereas mainland tourists from first- and second-tier cities previously boosted spending in Hong Kong, the latest recovery in the number of mainland tourists to the region is being contributed by visitors from third- and fourth-tier China cities, with these people having moderate or even weak spending power. The trade-off effect due to the change of visitor composition also applies to childrenswear, which is why demand has shifted towards affordable brands, eg Baleno, Bossini, Gap and Zara.

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Childrenswear in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Low birth rate boosts childrenswear
Millennial culture drives luxury childrenswear
Second-hand sales rise, potentially threatening the category

COMPETITIVE LANDSCAPE

Baleno’s low-price strategy could drag the category into a price war
Luxury brands thrive
Diminishing mainland tourist spending power shifts demand towards affordable brands

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Retail recovery benefits apparel and footwear sales
Wants from fashion, from millennials to Generation Z
Sustainable fashion rise cools demand for fast fashion
Physical retail channel reforms as sales go online
Trade war hinders retail recovery

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources