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Country Report

Childrenswear in

Childrenswear in Indonesia

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Falling birth rate negatively impacting demand for childrenswear

Millennials are increasingly delaying the age at which they start a family in order to focus more on establishing themselves in their careers. Due to greater work opportunities and more sophisticated lifestyles, this phenomenon is more common in urban areas.

Growing reliance on child and mother online influencers to boost sales

The popularity of social media continues to grow rapidly in Indonesia. Instagram is used widely by consumers of all ages, with millennials having the tendency to share everything online, including photos of their children.

Start-ups respond to growing demand for rental clothing

Following the success of the ride-hailing industry, the sharing-economy continues to spread, not only for adult products but also in children’s areas. Children’s fashion, strollers, toys, and books are examples of some of the products that are now commonly rented by parents.

COMPETITIVE LANDSCAPE

Global players leverage extensive distribution and product ranges to lead sales

Global brands such as Oshkosh B’Gosh, Mothercare and Uniqlo lead childrenswear sales in Indonesia. Parents perceive such brands as offering higher quality products.

Rise in number of working mothers fuels demand for convenience of e-commerce

E-commerce sales continue to grow rapidly, with women accounting for the majority of consumers. Most shopping for children’s clothes is done by mothers, with childrenswear online sales thus expected to grow solidly over the coming years.

Social media fuelling expansion of independent and start-up players

The trend towards independent fashion brands can also be seen within childrenswear. Local childrenswear brands have traditionally been perceived as cheap low quality products, while global brands are typically seen as offering greater quality but for a more expensive price.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Indonesia?
What are the major brands in Indonesia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Indonesia - Category analysis

HEADLINES

PROSPECTS

Falling birth rate negatively impacting demand for childrenswear

Growing reliance on child and mother online influencers to boost sales

Start-ups respond to growing demand for rental clothing

COMPETITIVE LANDSCAPE

Global players leverage extensive distribution and product ranges to lead sales

Rise in number of working mothers fuels demand for convenience of e-commerce

Social media fuelling expansion of independent and start-up players

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Sales boosted by economic growth and new lifestyle trends

Growing interest in healthy lifestyle, athleisure and street-style trends

Local players continue to compete strongly with global brands

Wide ranges and demand for convenience boosts e-commerce distribution

Economic uncertainty and import taxes to limit growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Falling birth rate negatively impacting demand for childrenswear

Growing reliance on child and mother online influencers to boost sales

Start-ups respond to growing demand for rental clothing

COMPETITIVE LANDSCAPE

Global players leverage extensive distribution and product ranges to lead sales

Rise in number of working mothers fuels demand for convenience of e-commerce

Social media fuelling expansion of independent and start-up players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Indonesia - Category analysis

HEADLINES

PROSPECTS

Falling birth rate negatively impacting demand for childrenswear

Growing reliance on child and mother online influencers to boost sales

Start-ups respond to growing demand for rental clothing

COMPETITIVE LANDSCAPE

Global players leverage extensive distribution and product ranges to lead sales

Rise in number of working mothers fuels demand for convenience of e-commerce

Social media fuelling expansion of independent and start-up players

CATEGORY DATA

Apparel and Footwear in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Sales boosted by economic growth and new lifestyle trends

Growing interest in healthy lifestyle, athleisure and street-style trends

Local players continue to compete strongly with global brands

Wide ranges and demand for convenience boosts e-commerce distribution

Economic uncertainty and import taxes to limit growth

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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