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Learn moreFeb 2021
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Childrenswear registered less negative sales growth than either womenswear or menswear in 2020. While the economic pressures created by the COVID-19 pandemic put pressure on consumer spending, this did not affect childrenswear as much as either menswear or womenswear as childrenswear is widely regarded as a more essential category of products, with purchases of baby and toddler wear considered unavoidable for parents of babies, infants and young children.
One notable feature of Indonesia’s apparel and footwear industry is the high proportion of sales accounted for by small companies based within the country. Childrenswear is no exception to this general rule and 2020 saw “others” continuing to account for the vast majority of category sales.
Another factor supporting sales growth in childrenswear during 2020 was the declining popularity of renting clothes. While it is more common for womenswear to be rented in Indonesia, many families still rent childrenswear and this is seen as an excellent way to avoid having to spend significant sums of money to buy childrenswear on a regular basis.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Childrenswear in Indonesia market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.