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Country Report

Childrenswear in

Childrenswear in Indonesia

Oct 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Urban consumers increasingly delaying parenthood

Millennials are increasingly delaying the age at which they start a family in order to focus more on establishing themselves in their careers. Due to career opportunities and more sophisticated lifestyles, this phenomenon is more common in urban areas.

Celebrity promotion fuelling demand for baby and children’s apparel

The popularity of social media continues to grow rapidly in Indonesia. Instagram is used widely by consumers of all ages, with millennials having the tendency to share everything online, including photos of their children.

Girl’s apparel continues to enjoy steady demand

Girls’ apparel continues to drive the majority sales in childrenswear. Consequently, it is common for companies to offer more apparel for girls rather than boys.

COMPETITIVE LANDSCAPE

Oshkosh B’Gosh continues to lead sales

Oshkosh B’Gosh remains the leading brand within childrenswear. The brand has a strong position due to its longstanding presence in Indonesia, with consumers perceiving Oshkosh B’Gosh as one of the highest quality childrenswear products available.

Global brands continue to lead sales despite rise of independent brands

Global brands such as Oshkosh B’Gosh, Mothercare and Uniqlo lead childrenswear sales in Indonesia. Parents perceive global brands as offering higher quality products.

Working mothers fuel rapid internet retailing growth

Internet retailing sales continue to grow rapidly, with women accounting for the majority of consumers. Most shopping for children’s clothes is done by mothers, with childrenswear sales thus expected to grow solidly via internet retailing over the coming years.

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Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Indonesia?
What are the major brands in Indonesia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Indonesia - Category analysis

HEADLINES

PROSPECTS

Urban consumers increasingly delaying parenthood

Celebrity promotion fuelling demand for baby and children’s apparel

Girl’s apparel continues to enjoy steady demand

COMPETITIVE LANDSCAPE

Oshkosh B’Gosh continues to lead sales

Global brands continue to lead sales despite rise of independent brands

Working mothers fuel rapid internet retailing growth

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Improving economy and lifestyle trends fuel demand

Impact of healthy lifestyle, athleisure and street-style trends

Tighter competition between global and local brands

Internet retailing gaining share from traditional stores

More challenges expected in coming years

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Urban consumers increasingly delaying parenthood

Celebrity promotion fuelling demand for baby and children’s apparel

Girl’s apparel continues to enjoy steady demand

COMPETITIVE LANDSCAPE

Oshkosh B’Gosh continues to lead sales

Global brands continue to lead sales despite rise of independent brands

Working mothers fuel rapid internet retailing growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Childrenswear in Indonesia - Category analysis

HEADLINES

PROSPECTS

Urban consumers increasingly delaying parenthood

Celebrity promotion fuelling demand for baby and children’s apparel

Girl’s apparel continues to enjoy steady demand

COMPETITIVE LANDSCAPE

Oshkosh B’Gosh continues to lead sales

Global brands continue to lead sales despite rise of independent brands

Working mothers fuel rapid internet retailing growth

CATEGORY DATA

Apparel and Footwear in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Improving economy and lifestyle trends fuel demand

Impact of healthy lifestyle, athleisure and street-style trends

Tighter competition between global and local brands

Internet retailing gaining share from traditional stores

More challenges expected in coming years

MARKET DATA

DEFINITIONS

SOURCES

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