Childrenswear will see continued healthy growth over the forecast period, driven largely by the rapid expansion of the baby and toddler’s area which will continue to rise faster than other category members. Girls’ apparel will remain the largest product area, with girls enjoying a much wider variety in terms of design and colour compared to boys.
The digital era is having a growing influence on society in Indonesia, especially on millennials who are now becoming parents. These parents are generally highly engaged with the internet and social media and are more familiar with shopping online, including for childrenswear.
Despite the dominance of small local players, fast fashion retailers such as H&M, Zara and Uniqlo have been attracting growing numbers of consumers. These retailers cater to the whole family, making it easier and more convenient to go clothes shopping.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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