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Country Report

Childrenswear in

Childrenswear in Italy

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Quality, sustainability and a circular economy are valued

In the forecast period, childrenswear will be impacted by the same trends and challenges as adult fashion. However, in addition to the increased frequency of sales events and price reductions, the rise of private label and dwindling consumer footfall, the category is likely to be hindered by a continually declining customer base.

Categories will stagnate or increase slightly

Baby and toddler wear is set to record a minor increase in value sales (at constant 2017 prices) over the forecast period. Parents of newborns are often still rather overwhelmed by their new tasks and responsibilities.

Internet retailing is growing fast in childrenswear

Internet retailing will continue to grow in significance with regard to sales of childrenswear in Italy over the forecast period. This prediction can be largely attributed to the convenience of searching for and ordering clothes online as opposed to having to take children shopping.

COMPETITIVE LANDSCAPE

Sportive brands perform greatly in childrenswear

In light of recent sports events, sports apparel and fashion has seen a rise in demand, thereby specifically boosting sales of adidas and Nike. Adidas in particular achieved strong value growth in the review period, increasing its sales considerably in childrenswear.

Independent shops struggle, while fast fashion booms

Children’s specialists and toy stores such as Toys & More, Prenatal and Iperbimbo make up for the lack of dedicated mother and baby specialists in Italy. Therefore, they pose direct competition to apparel and footwear specialist retailers such as H&M and Zara, albeit at a much lower value sales level.

Childrenswear follows adult apparel trends

For the most part, many parents dress their children in apparel from the same or similar brands that they wear themselves. Vertical providers such as OVS, H&M, Zara and C&A offer the possibility to buy apparel for the entire family at once, which gives them a competitive advantage over more specialised retailers or providers.

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Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Italy?
What are the major brands in Italy?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Italy - Category analysis

HEADLINES

PROSPECTS

Quality, sustainability and a circular economy are valued

Categories will stagnate or increase slightly

Internet retailing is growing fast in childrenswear

COMPETITIVE LANDSCAPE

Sportive brands perform greatly in childrenswear

Independent shops struggle, while fast fashion booms

Childrenswear follows adult apparel trends

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to decline in Italian apparel and footwear

Athleisure, recycled clothing, “Made in Italy” artisanal production and customisation all gain ground

The competitive environment is evolving fast, due to changing consumer patterns

Internet retailing will maintain dynamic growth

Apparel and footwear is likely to lose sales over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

Quality, sustainability and a circular economy are valued

Categories will stagnate or increase slightly

Internet retailing is growing fast in childrenswear

COMPETITIVE LANDSCAPE

Sportive brands perform greatly in childrenswear

Independent shops struggle, while fast fashion booms

Childrenswear follows adult apparel trends

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Italy - Category analysis

HEADLINES

PROSPECTS

Quality, sustainability and a circular economy are valued

Categories will stagnate or increase slightly

Internet retailing is growing fast in childrenswear

COMPETITIVE LANDSCAPE

Sportive brands perform greatly in childrenswear

Independent shops struggle, while fast fashion booms

Childrenswear follows adult apparel trends

CATEGORY DATA

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to decline in Italian apparel and footwear

Athleisure, recycled clothing, “Made in Italy” artisanal production and customisation all gain ground

The competitive environment is evolving fast, due to changing consumer patterns

Internet retailing will maintain dynamic growth

Apparel and footwear is likely to lose sales over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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