Childrenswear is expected to continue to see a rebound in retail volume and value sales in the early-to-mid-forecast period before declining from 2026. The category is likely to remain short of 2019 volume sales levels by the end of the forecast period.
Childrenswear’s links with adult fashion trends will strengthen in Italy. This is especially visible within designer childrenswear, where the rise of mini-me fashion is increasingly evident and anticipated to continue to develop in the forecast period.
The competitive landscape is expected to be affected by e-commerce and chained specialist retailers continuing to exert stronger pressure on independent apparel and footwear specialist retailers in the forecast period. Independents were already struggling prior to the pandemic as e-commerce and chained operators offered wider selections and lower prices.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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