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Country Report

Childrenswear in

Childrenswear in Italy

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Childrenswear stable despite declining number of children

Italy continues to record a decline in the number of births year-on-year, with 2017 witnessing an all-time low, recording 464,000 births, 2% less than the previous year (Source: Italian National Institute of Statistics). The falling birth trend was similar in 2018 and it is not expected to show any noteworthy changes during the forecast period.

Baby and toddler wear sees the best performance

Baby and toddler wear is expected to remain the best-performing category over the forecast period. Parents of newborns are often overwhelmed by their new responsibilities and are willing to spend on quality products.

Internet retailing drives growth

The numbers of Italians with internet access who purchase online is growing and reached 53% in 2017 (Source: Netcomm, The Italian Electronic Commerce Consortium). Internet retailing continued to outperform in childrenswear, posting double-digit growth in 2018.

COMPETITIVE LANDSCAPE

OVS dominates

OVS SpA indisputably leads childrenswear in Italy and continued to gain share in 2018 due to its strong tradition and reputation. It also benefited from its recent OVS&Kids project targeting mothers and based on the contributions of popular bloggers or influencers who are also mothers, sharing insights and tips about their own daily life, home and work life and shopping.

Zara continues to gain ground

Zara recorded the best performance amongst the top-ranking brands in childrenswear in 2018. Its result was linked to the combination of low-priced fashionable garments which are perceived to have a medium quality.

Artsana acquires Prenatal

At the end of 2017, Artsana acquired 100% of Prénatal Retail Group. Artsana operates in childrenswear with the brands Prenatal and Chicco, specialising in baby and toddler wear and accessories, but also offering girls’ and boys’ apparel and footwear up to the age of eight.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Italy?
What are the major brands in Italy?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Italy - Category analysis

HEADLINES

PROSPECTS

Childrenswear stable despite declining number of children

Baby and toddler wear sees the best performance

Internet retailing drives growth

COMPETITIVE LANDSCAPE

OVS dominates

Zara continues to gain ground

Artsana acquires Prenatal

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues its downward trend

Athleisure impacts all categories and drives growth

Fast fashion brands expand further

Internet retailing records dynamic growth

Rising consumer confidence to benefit forecast performance

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

Childrenswear stable despite declining number of children

Baby and toddler wear sees the best performance

Internet retailing drives growth

COMPETITIVE LANDSCAPE

OVS dominates

Zara continues to gain ground

Artsana acquires Prenatal

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Italy - Category analysis

HEADLINES

PROSPECTS

Childrenswear stable despite declining number of children

Baby and toddler wear sees the best performance

Internet retailing drives growth

COMPETITIVE LANDSCAPE

OVS dominates

Zara continues to gain ground

Artsana acquires Prenatal

CATEGORY DATA

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues its downward trend

Athleisure impacts all categories and drives growth

Fast fashion brands expand further

Internet retailing records dynamic growth

Rising consumer confidence to benefit forecast performance

MARKET DATA

DEFINITIONS

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