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Learn moreFeb 2021
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Childrenswear was heavily impacted by the Coronavirus (COVID-19) pandemic in Italy, although the category witnessed slower retail volume and current value sales decreases over 2020, compared with menswear and womenswear. During the spring 2020 lockdown, childrenswear specialist retailers reopened from 14 April, as they were considered essential retail stores by the Italian government.
Girl’s apparel proved to be more resilient to COVID-19 than boys’ apparel in terms of retail volume and current value sales in 2020. This performance was boosted by the demand for leggings, which reflected the trend in womenswear.
As in other categories of apparel and footwear, and other industries, the pandemic accelerated the development of e-commerce in childrenswear in 2020. This general channel shift in Italian retailing was clearly visible over the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Childrenswear in Italy market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.