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Country Report

Childrenswear in

Childrenswear in Italy

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Essential status for specialist childrenswear stores and prioritisation of products for children limit sales decline in 2020

Childrenswear was heavily impacted by the Coronavirus (COVID-19) pandemic in Italy, although the category witnessed slower retail volume and current value sales decreases over 2020, compared with menswear and womenswear. During the spring 2020 lockdown, childrenswear specialist retailers reopened from 14 April, as they were considered essential retail stores by the Italian government.

Girls’ apparel reflects trends in womenswear to offer some respite to declining demand during COVID-19

Girl’s apparel proved to be more resilient to COVID-19 than boys’ apparel in terms of retail volume and current value sales in 2020. This performance was boosted by the demand for leggings, which reflected the trend in womenswear.

Childrenswear sees accelerated demand via e-commerce as lockdown limits visits to physical stores for apparel for fast-growing children

As in other categories of apparel and footwear, and other industries, the pandemic accelerated the development of e-commerce in childrenswear in 2020. This general channel shift in Italian retailing was clearly visible over the review period.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Italy?
What are the major brands in Italy?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Essential status for specialist childrenswear stores and prioritisation of products for children limit sales decline in 2020

Girls’ apparel reflects trends in womenswear to offer some respite to declining demand during COVID-19

Childrenswear sees accelerated demand via e-commerce as lockdown limits visits to physical stores for apparel for fast-growing children

RECOVERY AND OPPORTUNITIES

Significant rebound anticipated in 2021, as parents remain less likely to cut back expenditure on childrenswear

Falling birth rate set to continue to shrink the potential consumer base, although smaller family sizes may see some parents upgrade

E-commerce players and omnichannel strategies are expected to increase the pressure on independents

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Childrenswear in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Essential status for specialist childrenswear stores and prioritisation of products for children limit sales decline in 2020

Girls’ apparel reflects trends in womenswear to offer some respite to declining demand during COVID-19

Childrenswear sees accelerated demand via e-commerce as lockdown limits visits to physical stores for apparel for fast-growing children

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Essential status for specialist childrenswear stores and prioritisation of products for children limit sales decline in 2020

Girls’ apparel reflects trends in womenswear to offer some respite to declining demand during COVID-19

Childrenswear sees accelerated demand via e-commerce as lockdown limits visits to physical stores for apparel for fast-growing children

RECOVERY AND OPPORTUNITIES

Significant rebound anticipated in 2021, as parents remain less likely to cut back expenditure on childrenswear

Falling birth rate set to continue to shrink the potential consumer base, although smaller family sizes may see some parents upgrade

E-commerce players and omnichannel strategies are expected to increase the pressure on independents

CATEGORY DATA

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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