Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Childrenswear in

Childrenswear in Colombia

13 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Young category with lots of room for growth

According to official statistics the birth rate in Colombia has declined over the last decade. Parenting is increasingly being postponed, and the majority of modern households have at most two children, enabling parents to spend more per child.

Trend determined by gender

Regarding styles, in baby and toddler wear as well as boys’ apparel, classic, traditional and comfortable outfits are still very important in light colours, but as babies grow up, parents seek more colourful and playful garments. Boys’ apparel continued to outperform girls’, mainly due to high unit prices in this category, as well as benefiting from more frequent replacement due to high sports participation.

Barriers to growth

In addition to the rising popularity of second-hand clothing stores in Colombia, which do not yet extend to the childrenswear category, a factor that continues to have a negative impact on sales is the availability of hand-me-downs and repurposed clothes. For families during the first year, the need to purchase new clothes becomes less significant, as in this age group children tend to grow out of their clothes very quickly, with the garments still in good condition.

COMPETITIVE LANDSCAPE

Domestic brand leads childrenswear

CI Hermeco with the Offcorss brand continued as the leading player. The company displays positive growth not only in terms of sales value but through the constant innovation of its collections and different distribution channels such as own stores (68 outlets in 30 cities), hypermarkets, department stores, online sales, and direct selling – a channel upon which the company is placing strong emphasis.

Room for growth of private label products

Coqui, from Distribuidora de Textiles y Confecciones SA, belonging to Almacenes Éxito, is the most important offering in private label childrenswear. Another player is Falabella with Yamp and Eleven, which include fashionable garments at affordable prices.

Major apparel companies expand into childrenswear

Major apparel companies and designers have already realised the potential of childrenswear and are launching extensive ranges of baby and toddler wear, boys’ and girls’ apparel in their stores, sometimes putting pressure on unit prices, which ultimately benefits consumers. Parents generally purchase clothing for their children less often and are favouring lower-priced items when their children are growing rapidly.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Colombia?
What are the major brands in Colombia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Childrenswear in Colombia - Category analysis

HEADLINES

PROSPECTS

Young category with lots of room for growth

Trend determined by gender

Barriers to growth

COMPETITIVE LANDSCAPE

Domestic brand leads childrenswear

Room for growth of private label products

Major apparel companies expand into childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Colombia - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear affected by economic slowdown

Health and wellness stimulates demand for sportswear

Local companies lead apparel and footwear industry

Online channel sees increased dynamism

Steady growth expected over forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Young category with lots of room for growth

Trend determined by gender

Barriers to growth

COMPETITIVE LANDSCAPE

Domestic brand leads childrenswear

Room for growth of private label products

Major apparel companies expand into childrenswear

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Colombia - Category analysis

HEADLINES

PROSPECTS

Young category with lots of room for growth

Trend determined by gender

Barriers to growth

COMPETITIVE LANDSCAPE

Domestic brand leads childrenswear

Room for growth of private label products

Major apparel companies expand into childrenswear

CATEGORY DATA

Apparel and Footwear in Colombia - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear affected by economic slowdown

Health and wellness stimulates demand for sportswear

Local companies lead apparel and footwear industry

Online channel sees increased dynamism

Steady growth expected over forecast period

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports