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Country Report

Childrenswear in

Childrenswear in Colombia

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Expanding ranges help to fuel interest of parents in childrenswear

Childrenswear value sales continue to grow in Colombia, driven by the rise in the number of dual-income households and improving economic climate. During the review period, consumer attitudes towards spending on children’s clothes changed as the fact that children grow out of their clothes very quickly caused parents to gravitate towards good-quality second-hand clothes provided by friends and relatives during the recession.

Focus on new trendy products as brands respond to adult fashion trends

Childrenswear is becoming increasingly functional and comfortable, in line with trends within adult apparel. Colombian mothers are compelled to demand only cotton garments for their children, with no major changes expected over the forecast period.

Expansion of adult brands into childrenswear boosts value sales

Although parents used to be the primary decision makers when purchasing childrenswear, their children are increasingly included in the purchasing decision as they become more empowered, with personalities being shaped much faster than in the past. The fact that an increasing number of adult brands are including childrenswear lines in their portfolios has caused prices within childrenswear to continue rising.

COMPETITIVE LANDSCAPE

Offcorss leverages product promotions and online presence to boost sales

CI Hermeco continued to lead sales within childrenswear in Colombia in 2019. The company’s success can be attributed to its wide distribution network and offering of a range of items for children of all ages up to 13 years old.

Growing competition from global fast fashion players

In response to growing interest in clothes for children, who account for around 8% of the Colombian population, various apparel and footwear brands are focusing their attention on this area in a bid to diversify away from categories like womenswear and boost sales. In addition, they also hope to establish brand loyalty at an early age and create lifelong customers.

Local players looking to expand their share of sales

Given the strong potential of childrenswear, a growing number of leading brands and designers will continue to enter the area. For example, Jon Sonen and Studio F are focusing on niche areas of childrenswear for boys and girls respectively, expanding local production and their consumer bases in the belief that many parents dress their children from the same or similar brands that they wear themselves.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Colombia?
What are the major brands in Colombia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Colombia - Category analysis

HEADLINES

PROSPECTS

Expanding ranges help to fuel interest of parents in childrenswear

Focus on new trendy products as brands respond to adult fashion trends

Expansion of adult brands into childrenswear boosts value sales

COMPETITIVE LANDSCAPE

Offcorss leverages product promotions and online presence to boost sales

Growing competition from global fast fashion players

Local players looking to expand their share of sales

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Colombia - Industry Overview

EXECUTIVE SUMMARY

Demand for apparel and footwear boosted by recovering economy

Line between sportswear and fashion continues to blur

Growing focus on sustainable production

Growth prospects attract investment and new players

Price sensitivity remains widespread among Colombian consumers

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Expanding ranges help to fuel interest of parents in childrenswear

Focus on new trendy products as brands respond to adult fashion trends

Expansion of adult brands into childrenswear boosts value sales

COMPETITIVE LANDSCAPE

Offcorss leverages product promotions and online presence to boost sales

Growing competition from global fast fashion players

Local players looking to expand their share of sales

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Colombia - Category analysis

HEADLINES

PROSPECTS

Expanding ranges help to fuel interest of parents in childrenswear

Focus on new trendy products as brands respond to adult fashion trends

Expansion of adult brands into childrenswear boosts value sales

COMPETITIVE LANDSCAPE

Offcorss leverages product promotions and online presence to boost sales

Growing competition from global fast fashion players

Local players looking to expand their share of sales

CATEGORY DATA

Apparel and Footwear in Colombia - Industry Overview

EXECUTIVE SUMMARY

Demand for apparel and footwear boosted by recovering economy

Line between sportswear and fashion continues to blur

Growing focus on sustainable production

Growth prospects attract investment and new players

Price sensitivity remains widespread among Colombian consumers

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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