Executive Summary

Mar 2019
PROSPECTS
Childrenswear forecasted continue growing

Childrenswear value sales are expected to grow, driven by the increases in dual-income households and a better economic climate in Colombia over the forecast period. During a tough 2017, consumer attitudes towards spending on children’s clothes changed, as parents’ understanding that children grow out of their clothes very quickly caused them to gravitate towards good-quality second-hand clothes provided by friends and relatives during economic recession.

Childrenswear mimics adult fashion trends

Childrenswear for the most part must be more functional and comfortable than adult apparel; Colombian mothers are compelled to demand only cotton garments for their children and no major changes are expected over the forecast period. Although many brands still distinguish between boy’s and girl’s apparel, gendered colours are seeing less growth and graphics and catch phrases – especially in girls’ apparel, are seeing the most growth.

Prices rise as adult brands include childrenswear lines in their portfolios

Although parents used to be the primary decision makers when purchasing childrenswear, their children are increasingly included in the purchasing decision as they become more empowered, shaping their personality much faster than previous generations. The fact that an increasing number of adult brands are including childrenswear lines in their portfolios has caused prices of childrenswear to keep rising at similarly historic rates.

COMPETITIVE LANDSCAPE
Offcorss ranks first in the childrenswear category

CI Hermeco was the leading player in childrenswear in 2018. The player's lead in the category can be attributed to the company’s wide distribution network and its range of items in the childrenswear category for all age groups up to 13 years old.

Local brands post strong growth in childrenswear

The intense expansion of large fast fashion brands in Colombia has raised consumers' awareness of these brands and therefore will lead to their future penetration. H&M and Zara are not yet popular in Colombia for childrenswear but will pose a threat, as they will appeal to consumers due to their affordable price points, regular price discounts and frequent new product launches.

Local players looking to expand their share of sales

Because of childrenswear’s potential, recognisable brands and designers have decided to enter this arena. Jon Sonen and Studio F are focusing on niche areas of childrenswear for boys and girls, respectively, expanding their local production and their consumer base under the belief that many parents dress their children from the same or similar brands that they wear themselves.

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Childrenswear in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in Colombia?
  • What are the major brands in Colombia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in Colombia - Category analysis

HEADLINES

PROSPECTS

Childrenswear forecasted continue growing
Childrenswear mimics adult fashion trends
Prices rise as adult brands include childrenswear lines in their portfolios

COMPETITIVE LANDSCAPE

Offcorss ranks first in the childrenswear category
Local brands post strong growth in childrenswear
Local players looking to expand their share of sales

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Colombia - Industry Overview

EXECUTIVE SUMMARY

In spite of VAT increase, volume sales increase with economic recuperation
Brands are trying to balance between sportswear and stylish clothing
The industry is slowly changing towards sustainability
Key players increase investments and new brands are established in the country
Price remains important to the average consumer

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources