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Learn moreFeb 2021
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2020 saw childrenswear record less severe sales declines than either menswear or womenswear as the category benefited from the more essential status of these products generally. While many Colombians were willing to reduce spending on womenswear and menswear as their incomes came under pressure due to the unfavourable economic environment that unfolded over the course of the year, childrenswear is a category in which sales are dominated by products that are not regarded as optional in most cases.
Another factor suppressing value growth in childrenswear during 2020 was the widespread use of price discounting by leading category players to attract consumers and spur sales during a period of suppressed demand. One of the key factors behind the low demand for childrenswear during 2020 was the five months of restrictions on the ability of non-essential retailers to operate at full capacity.
The quarantine restrictions that were imposed upon the Colombian population during 2020 required people to stay at home wherever possible and this motivated the leading players in childrenswear to develop new collections that responded to the emerging needs of the population during this difficult period. The country’s leading brand of childrenswear OffCorss for instance launched its Hometastic collection, a range of comfortable and practical garments with light-hearted and amusing designs.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.