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Country Report

Childrenswear in

Childrenswear in Colombia

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Childrenswear benefits from its more essential status than menswear or menswear

2020 saw childrenswear record less severe sales declines than either menswear or womenswear as the category benefited from the more essential status of these products generally. While many Colombians were willing to reduce spending on womenswear and menswear as their incomes came under pressure due to the unfavourable economic environment that unfolded over the course of the year, childrenswear is a category in which sales are dominated by products that are not regarded as optional in most cases.

Huge price discounts due to falling demand contribute to value sales declines

Another factor suppressing value growth in childrenswear during 2020 was the widespread use of price discounting by leading category players to attract consumers and spur sales during a period of suppressed demand. One of the key factors behind the low demand for childrenswear during 2020 was the five months of restrictions on the ability of non-essential retailers to operate at full capacity.

Shift noted towards more casual styles, with an emphasis on at-home living

The quarantine restrictions that were imposed upon the Colombian population during 2020 required people to stay at home wherever possible and this motivated the leading players in childrenswear to develop new collections that responded to the emerging needs of the population during this difficult period. The country’s leading brand of childrenswear OffCorss for instance launched its Hometastic collection, a range of comfortable and practical garments with light-hearted and amusing designs.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Colombia?
What are the major brands in Colombia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Colombia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Childrenswear benefits from its more essential status than menswear or menswear

Huge price discounts due to falling demand contribute to value sales declines

Shift noted towards more casual styles, with an emphasis on at-home living

RECOVERY AND OPPORTUNITIES

A positive performance slated for childrenswear as demand rebounds robustly

The importance of e-commerce in the distribution of childrenswear to continue rising

Ecological positioning less important in childrenswear than other apparel categories

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Colombia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in The Americas – 2020

Megatrends

Country Report

Childrenswear in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Childrenswear benefits from its more essential status than menswear or menswear

Huge price discounts due to falling demand contribute to value sales declines

Shift noted towards more casual styles, with an emphasis on at-home living

Samples

Overview

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Table of Contents

Childrenswear in Colombia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Childrenswear benefits from its more essential status than menswear or menswear

Huge price discounts due to falling demand contribute to value sales declines

Shift noted towards more casual styles, with an emphasis on at-home living

RECOVERY AND OPPORTUNITIES

A positive performance slated for childrenswear as demand rebounds robustly

The importance of e-commerce in the distribution of childrenswear to continue rising

Ecological positioning less important in childrenswear than other apparel categories

CATEGORY DATA

Apparel and Footwear in Colombia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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