Childrenswear reported a strong recovery in 2021, though the sector did not register as high growth as for womenswear and menswear. This was largely due to childrenswear being less negatively impacted by the 2020 slump in value sales.
As with other apparel segments, consumers are adopting increasingly adopting an omnichannel approach when purchasing childrenswear. In addition, brands such as Offcorss (CL Hermeco) and Baby Fresh (Crystal) for example have clearly differentiated portfolios for their various channels, which span across own stores, department stores, hypermarkets, and online.
Arturo Calle recently launched a womenswear and girl apparel collection and is also offering a mother and daughter collection of coordinated apparel. Also, Offcorss in alliance with Esprit, launched the collection Home is Where Mom is, that also offers coordinated outfits.
Childrenswear will register muted constant value growth over the forecast period and will see lower growth than for womenswear and menswear in terms of value sales. A declining birth rate will mute volume growth somewhat.
In 2021, Offcorss trialled the concept of letting customers design their own children’s footwear. With technologies making it easier and cheaper to play around with designs, Pisa Fuerte! Deja huella (Stomp! Leave a mark) enables customers to download a template to design their own trainers.
In childrenswear, companies such as CI Hermeco (Offcorss) and Marketing Personal offer direct selling, particularly to reach customers in more remote parts of Colombia. However, the pandemic restricted direct selling, as sellers were unable to go door-to-door and as a result, there was a shift towards online channels.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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