Executive Summary

Feb 2019
PROSPECTS
Changing demographics contributing to the growth of childrenswear

Shifting demographics in the UK are contributing to increased demand for childrenswear. A recent baby boom in 2011 has led to stronger growth in the category overall, with these children now turning eight.

Luxury boom trickling down to childrenswear as the mini-me trend grows in popularity

Trends in womenswear and menswear continued to filter down into childrenswear in 2018, leading to the category shifting more towards the premium end. Millennial parents are spending more on their children than ever before and the proliferation of designer childrenswear launches from leading luxury houses such as Gucci, Balenciaga and Chloe has prompted an increasing number of multi-brand retailers to enter the category, including Net-a-Porter, MATCHESFASHION.

Both traditional and gender-neutral styles of childrenswear becoming more popular

2018 saw a simultaneous rise in popularity of both traditional formal childrenswear and gender-neutral styles. The young royals, Prince George and Princess Charlotte of Cambridge, are known for their old-school, aristocratic signature style, having already become influential childrenswear icons, regularly spurring a spike in demand and subsequent sell-out of anything they wear.

COMPETITIVE LANDSCAPE
Asda continues to lead the category

Asda and its George label continued to lead the category in 2018, largely thanks to its UK-wide network of stores, competitive prices and the convenience it offers busy parents. However, the more fashion-forward high street brand Next is beginning to catch up as price is no longer the only factor driving sales in the childrenswear category.

Low-cost private label and discounters prove popular

Private label players and discounters continued to drive childrenswear in the UK in 2018 thanks to both their convenience and value for money offerings. Three of the big four UK supermarkets ranked among the top six in the category, namely Asda with its George range, Tesco with F&F and J Sainsbury with Tu.

Fast fashion retailers focus on trend-led clothing

Fast fashion retailers are continuing to improve their childrenswear ranges with mini-me-inspired trend-led collections. Parents are taking more of an interest than ever in their children’s style and the trickle down of industry-wide fashion trends is abundantly clear.

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Childrenswear in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in United Kingdom?
  • What are the major brands in United Kingdom?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Changing demographics contributing to the growth of childrenswear
Luxury boom trickling down to childrenswear as the mini-me trend grows in popularity
Both traditional and gender-neutral styles of childrenswear becoming more popular

COMPETITIVE LANDSCAPE

Asda continues to lead the category
Low-cost private label and discounters prove popular
Fast fashion retailers focus on trend-led clothing

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

UK fashion industry shows resilience amidst falling consumer confidence and currency concerns
Menswear and sportswear two of the brightest spots in an unsettled industry
British high street stores struggling to acclimatise to new technologies
Internet retailing contributes to the consolidation of the UK apparel and footwear industry
Fashion industry hoping for a resilient performance but preparing for a tumultuous period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources