Childrenswear is expected to record stable growth over the forecast period in retail volume and value terms (at constant 2022 prices). Sales of childrenswear are likely to see an ongoing recovery from the low spending seen during pandemic years, albeit volume sales are unlikely to see a full return to 2019 levels by the end of the forecast period.
Affordability and a potential cost of living crisis will likely be key influences on sales of childrenswear over the forecast period. Russia’s war in Ukraine is likely to continue having a negative impact on the European economy and will likely also continue to generate uncertainty until it is resolved.
Apparel and footwear specialists will almost certainly remain the most popular distribution channel for childrenswear over the forecast period. These include C&A, H&M, Primark, Peek & Cloppenburg, Takko and KiK, to name a few.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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