The next decade is likely to see Poland's population continue to shrink. Although government estimates forecast a slightly more positive outlook compared to during the pandemic in 2020/2021, many experts believe that this may not be the case.
Childrenswear is one of the most purchased types of apparel online. The migration of shopping from brick-and-mortar stores to e-commerce accelerated in 2020 during the COVID-19 lockdowns, and this trend continues in 2022.
Trends in childrenswear are increasingly being shaped by social media networks in Poland. Local parents, particularly younger generations of parents, are constantly exchanging recommendations on social networking sites, forums and discussion groups.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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