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Country Report

Childrenswear in

Childrenswear in Poland

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing presence of luxury brands

Rising incomes of Polish parents will make them increasingly willing to dress their children in similar apparel to themselves. As the number of consumers purchasing luxury apparel grows, so will the volume of childrenswear.

Government subsidies sustain volume of childrenswear

The sustained sales of childrenswear over the forecast period will be largely attributed to the extensive social programme “Family 500+”. The programme is mainly aimed at large families, supplying them with an extra income, depending on the amount of children.

Magnifying importance of clean labels

Another trend emerging in line with Polish consumers’ improving financial situation will be increased awareness of childrenswear’s source material and clean labels. 100% organic cotton bodies and shirts for toddlers, natural socks without artificial threads or vegan leather shoes will be gaining in popularity, not only improving children's comfort but also serving as a beneficial role in their physical development.

COMPETITIVE LANDSCAPE

Increasing focus on childrenswear amongst leaders

As Poland witnessed increasing volume and current value sales of childrenswear in 2018, companies were increasingly interested in investing in this category. This was not the case in previous years, as apparel for children offered smaller profit margins than similar alternatives for adults.

Further expansion of private label

Despite the expected development of luxury clothing in Poland, consumers also paid particular attention to the quality of material. Private label childrenswear, mainly in the hands of discounters and hypermarkets such as Tesco, Lidl and Biedronka, has been steadily improving its quality, effectively competing with branded alternatives.

Decentralisation of the category

The major players within childrenswear performed fairly well in 2018 due to their reasonable policies and following contemporary trends within the category. However, they were unable to satisfy all consumer demands.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Poland?
What are the major brands in Poland?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Increasing presence of luxury brands

Government subsidies sustain volume of childrenswear

Magnifying importance of clean labels

COMPETITIVE LANDSCAPE

Increasing focus on childrenswear amongst leaders

Further expansion of private label

Decentralisation of the category

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Personalisation and demand for high-quality Polish apparel and footwear

Focus on childrenswear

LPP SA strengthens overall leadership

Extraordinary development of internet retailing

Innovations to ensure good performance of apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing presence of luxury brands

Government subsidies sustain volume of childrenswear

Magnifying importance of clean labels

COMPETITIVE LANDSCAPE

Increasing focus on childrenswear amongst leaders

Further expansion of private label

Decentralisation of the category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Increasing presence of luxury brands

Government subsidies sustain volume of childrenswear

Magnifying importance of clean labels

COMPETITIVE LANDSCAPE

Increasing focus on childrenswear amongst leaders

Further expansion of private label

Decentralisation of the category

CATEGORY DATA

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Personalisation and demand for high-quality Polish apparel and footwear

Focus on childrenswear

LPP SA strengthens overall leadership

Extraordinary development of internet retailing

Innovations to ensure good performance of apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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