The closure of clothing stores during the spring lockdown hit childrenswear as well, though relatively mildly compared to the rest of apparel and footwear. Most of childrenswear stores are located in shopping centres that were closed for several weeks.
The Family 500+ social government programme, designed to support families and consisting of an allowance of PLN500 for each child in the family, helped support sales of childrenswear. An additional positive stimulus for childrenswear was the government's decision to open schools in September, despite warnings from many doctors.
LPP leads sales of childrenswear in Poland in 2020, thanks to the company's diversified portfolio of brands. The company has an extensive distribution network across the country, is present in most shopping centres and focuses on fast fashion, which allows high sales volumes.
As the pandemic is brought under control, 2021 should bring a rebound for childrenswear. Over the forecast period, the product area is anticipated to see year-on-year growth, thanks to the growing purchasing power of Polish families.
Used children's clothing is becoming more and more popular in Poland. Customers appreciate the price-quality ratio and the favourable environmental aspect.
The opinion of influencers on social media is an increasingly important decision-making factor for parents when choosing a particular childrenswear brand. The most popular influencers set trends for a wide group of parents.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Childrenswear research and analysis database.
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