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Country Report

Childrenswear in

Childrenswear in Poland

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Extension of Family 500+ government subsidies to parents with one child

Expenditure on children's clothing is increasing, although it still depends on the season, with peaks at back-to-school time and Christmas, for example. Purchasing power is rising due to the favourable economic situation, but also thanks to the extension of the Family 500+ social programme to families with one child – up to now it was only available to families with at least two children.

Children having an increasing say in their wardrobe in the social media age

Children are having an increasing influence on their choice of wardrobe, especially teenagers. In the era of social media, they want to look fashionable and therefore seek out original styles, but that are also as affordable as possible.

Rising importance of clean labels

Another trend emerging in line with Polish consumers’ improving financial situation will be increased awareness of childrenswear’s source material and clean labels. 100% organic cotton bodies and shirts for toddlers, natural socks without artificial threads or vegan leather shoes will be gaining in popularity.

COMPETITIVE LANDSCAPE

Players use e-commerce to minimise the impact of the Sunday trading ban

The ban on Sunday trading has not had a negative effect on traditional stores. This is partly due to the fact that the largest childrenswear chains like Smyk or 10/05/2015 have invested in an omnichannel approach.

LPP signs up actress and influencer Wiktoria Gasiewska to advertise its Sinsey brand

Leading player LPP has taken on board the well-known actress and influencer Wiktoria Gasiewska, who played the role of Minnie Mouse in a recent Disney film and has more than 700,000 followers on Instagram, as an advertiser and ambassador for the promotion of the Sinsey brand. With consistently rising sales of childrenswear, companies are generally investing more in this category.

CDRL developing its e-commerce business and acquires hatmaker Broel

CDRL, the owner of the Coccodrillo brand, is intensively developing its business. The company is investing in the development of its e-commerce operations, including the construction of a new warehouse dedicated to, among other things, handling its growing online sales.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Poland?
What are the major brands in Poland?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Extension of Family 500+ government subsidies to parents with one child

Children having an increasing say in their wardrobe in the social media age

Rising importance of clean labels

COMPETITIVE LANDSCAPE

Players use e-commerce to minimise the impact of the Sunday trading ban

LPP signs up actress and influencer Wiktoria Gasiewska to advertise its Sinsey brand

CDRL developing its e-commerce business and acquires hatmaker Broel

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Healthy economy helps apparel and footwear to keep growing

Childrenswear in focus, helped by the government’s Family 500+ programme

LPP still leads; CCC acquires Gino Rossi; Vistula and Bytom merge to form VRG

E-commerce continues to record strong growth

Further growth expected for Polish apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Extension of Family 500+ government subsidies to parents with one child

Children having an increasing say in their wardrobe in the social media age

Rising importance of clean labels

COMPETITIVE LANDSCAPE

Players use e-commerce to minimise the impact of the Sunday trading ban

LPP signs up actress and influencer Wiktoria Gasiewska to advertise its Sinsey brand

CDRL developing its e-commerce business and acquires hatmaker Broel

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Extension of Family 500+ government subsidies to parents with one child

Children having an increasing say in their wardrobe in the social media age

Rising importance of clean labels

COMPETITIVE LANDSCAPE

Players use e-commerce to minimise the impact of the Sunday trading ban

LPP signs up actress and influencer Wiktoria Gasiewska to advertise its Sinsey brand

CDRL developing its e-commerce business and acquires hatmaker Broel

CATEGORY DATA

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Healthy economy helps apparel and footwear to keep growing

Childrenswear in focus, helped by the government’s Family 500+ programme

LPP still leads; CCC acquires Gino Rossi; Vistula and Bytom merge to form VRG

E-commerce continues to record strong growth

Further growth expected for Polish apparel and footwear

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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