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Country Report

Childrenswear in

Childrenswear in Poland

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Poor profit margin discourages investment in childrenswear

The main issue that manufacturers of clothing had with childrenswear in 2017 was the low profit margin, which is much lower than it is for womenswear/menswear; parents are unwilling to pay more than PLN70 for trousers for children, even if the quality of the material is similar to their own clothing. This discouraged many manufacturers from investing heavily in childrenswear, preferring to focus on adults instead.

Social programmes positively impact sales

Childrenswear recorded a good performance in value terms in 2017, which was marginally faster than the review period CAGR. This was due to the implementation of Family 500+ programme in 2016, which was mainly aimed at large families, supplying them with extra income for all spending related to children.

Declining number of children

The birth rate in Poland continued to decline in 2017. Consequently, the population aged 0-14 years remained unchanged, with the same trend affecting toddlers aged 0-3 years, due to a stagnating population.

COMPETITIVE LANDSCAPE

Rise of private label

Private label continued to gain ground to hold a small, yet growing value share of childrenswear. As a large proportion of parents are reluctant to spend significant amounts on childrenswear as they rapidly outgrow it, pricing continued to be an important factor for Poles.

Smyk’s greater shift towards clothing

Smyk SA is a Polish company specialising in toys and clothing for children, although the latter accounts for the larger share of its sales. In 2016, the company recorded good sales growth, attributed mainly to the Family 500+ programme.

Support of childrenswear by mainstream companies

Most parents demand fashionable but inexpensive clothing for their children, yet they are also aware that teenagers rapidly outgrow clothing. Therefore, most parents and teenagers orientate towards fast fashion with standard brands continuing to be the key driver in childrenswear, with Zara, H&M and Reserved Kids gaining in popularity, which provide them with children-only brands and areas within outlets.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Poland?
What are the major brands in Poland?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Poor profit margin discourages investment in childrenswear

Social programmes positively impact sales

Declining number of children

COMPETITIVE LANDSCAPE

Rise of private label

Smyk’s greater shift towards clothing

Support of childrenswear by mainstream companies

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Poles’ growing income ensures positive performance of apparel and footwear

Problems within domestic premium apparel

LPP continues to lead market in Poland

Most players invest heavily in e-commerce

Optimistic future for apparel

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Poor profit margin discourages investment in childrenswear

Social programmes positively impact sales

Declining number of children

COMPETITIVE LANDSCAPE

Rise of private label

Smyk’s greater shift towards clothing

Support of childrenswear by mainstream companies

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Poor profit margin discourages investment in childrenswear

Social programmes positively impact sales

Declining number of children

COMPETITIVE LANDSCAPE

Rise of private label

Smyk’s greater shift towards clothing

Support of childrenswear by mainstream companies

CATEGORY DATA

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Poles’ growing income ensures positive performance of apparel and footwear

Problems within domestic premium apparel

LPP continues to lead market in Poland

Most players invest heavily in e-commerce

Optimistic future for apparel

MARKET DATA

DEFINITIONS

SOURCES

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