Retail sales of childrenswear were revised to post a double-digit decline in 2020, due to the impact of COVID-19. Children’s dress-up clothes especially saw the weakest demand, as the pandemic cancelled celebratory events and gatherings.
Due to the rise of COVID-19, specialist retailers and department stores were forced to shut down temporarily. Even after reopening, retailers implemented social distancing measures such as limiting store capacity and reducing operating hours.
Carter’s Inc is the leading childrenswear player in the US. Just like other players, Carter’s is also facing new challenges created by the COVID-19 crisis.
Euromonitor International’s “Post-COVID-19 forecast baseline” predicts that childrenswear value sales are expected to return to pre-COVID-19 levels in 2023. The recovery is expected to see growth at a slower pace, due to the recent spikes in confirmed cases of the coronavirus across the US.
COVID-19 accelerated e-commerce adoption. The latest research estimated that e-commerce now represents 38% of total apparel sales in the US in 2020.
Demand for private label generally follows economic fortunes. Private label sales rise in periods of recession and drop during periods of stronger economic growth.
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This report originates from Passport, our Childrenswear research and analysis database.
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