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Country Report

Childrenswear in

Childrenswear in Turkey

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Impact of declining fertility rate offset by higher spending per child

Total retail volume and current value growth rates for childrenswear in Turkey in 2019 were down on 2018, and look set to continue slowing over the forecast period. This is partly because of the ongoing fallout from the currency and debt crisis, but mainly due to the fact that the country’s fertility rate has been declining gradually for several years.

Licensed items based on domestic and sports franchises gain popularity

Licensing plays a key role in the competitive strategies of the top childrenswear companies in Turkey. Licensed products featuring characters from popular cartoon, video game and movie franchises enjoy strong penetration in baby and toddler wear and boys’ and girls’ apparel, particularly in outerwear categories but also in nightwear and underwear.

Parents show growing interest in sustainable and organic childrenswear products

Like in most other apparel and footwear categories in Turkey, interest in sustainable products is on the rise in childrenswear as consumers become more conscious of the environmental impact of their shopping habits. This trend, which is most evident among well-educated and higher-income parents, has encouraged several players to launch eco-friendly childrenswear collections in recent years, including H&M.

COMPETITIVE LANDSCAPE

LC Waikiki strengthens its lead in 2019

Domestic firm LC Waikiki remained the clear leader in childrenswear in value terms in 2019. The company maintains an extensive childrenswear portfolio, and its collections are continuously updated to keep pace with the latest trends.

Innovation contributes to continued progression of Defacto

Defacto has been one of the most dynamic players in childrenswear in Turkey in recent years. It continued to gain ground in 2019, with an increase in its overall value share taking it from fifth to fourth place in terms of company rankings.

Brands with wide apparel portfolios outperform childrenswear specialists

Most leading brands in childrenswear in Turkey also offer apparel ranges for adults. It is expected such players will continue to outperform those that specialise solely in childrenswear over the forecast period, as parents generally prefer to shop for their kids when they are buying clothes for themselves.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Turkey?
What are the major brands in Turkey?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Turkey - Category analysis

HEADLINES

PROSPECTS

Impact of declining fertility rate offset by higher spending per child

Licensed items based on domestic and sports franchises gain popularity

Parents show growing interest in sustainable and organic childrenswear products

COMPETITIVE LANDSCAPE

LC Waikiki strengthens its lead in 2019

Innovation contributes to continued progression of Defacto

Brands with wide apparel portfolios outperform childrenswear specialists

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

Price hikes temper overall expansion of apparel and footwear in Turkey

Digital technologies influence consumer behaviour and competitive strategies

Domestic firms continue to lead but are hardest hit by fallout from currency crisis

E-commerce channel continues to perform strongly

Positive outlook is contingent on macroeconomic conditions

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Impact of declining fertility rate offset by higher spending per child

Licensed items based on domestic and sports franchises gain popularity

Parents show growing interest in sustainable and organic childrenswear products

COMPETITIVE LANDSCAPE

LC Waikiki strengthens its lead in 2019

Innovation contributes to continued progression of Defacto

Brands with wide apparel portfolios outperform childrenswear specialists

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Turkey - Category analysis

HEADLINES

PROSPECTS

Impact of declining fertility rate offset by higher spending per child

Licensed items based on domestic and sports franchises gain popularity

Parents show growing interest in sustainable and organic childrenswear products

COMPETITIVE LANDSCAPE

LC Waikiki strengthens its lead in 2019

Innovation contributes to continued progression of Defacto

Brands with wide apparel portfolios outperform childrenswear specialists

CATEGORY DATA

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

Price hikes temper overall expansion of apparel and footwear in Turkey

Digital technologies influence consumer behaviour and competitive strategies

Domestic firms continue to lead but are hardest hit by fallout from currency crisis

E-commerce channel continues to perform strongly

Positive outlook is contingent on macroeconomic conditions

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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