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Country Report

Childrenswear in

Childrenswear in Turkey

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

School closures hit childrenswear hard, but children continue to grow

All brands in childrenswear were negatively impacted by the closure of schools in 2020 as a measure to prevent the spread of COVID-19 in Turkey. In September 2020, lessons resumed through online platforms.

Home workouts and activities support demand for active wear and comfortable clothing for children

During the COVID-19 pandemic, many families took part in group home workouts and other activities at home in order to keep children engaged and active in 2020. This helped to support continued demand for sportswear designed for children as well as more casual and comfortable clothing that can be worn around the home and during activities designed to keep children engaged.

Licensed items based on domestic, and sports franchises gain popularity

Licensing plays a key role in the competitive strategies of the top childrenswear companies in Turkey. Licensed products featuring characters from popular cartoon, video game and movie franchises enjoy strong penetration in baby and toddler wear and boys’ and girls’ apparel, particularly in outerwear categories but also in nightwear and underwear.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Turkey?
What are the major brands in Turkey?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

School closures hit childrenswear hard, but children continue to grow

Home workouts and activities support demand for active wear and comfortable clothing for children

Licensed items based on domestic, and sports franchises gain popularity

RECOVERY AND OPPORTUNITIES

Economic uncertainty could drive price sensitivity in Turkish childrenswear as consumers face rising unemployment

General apparel brands set to outperform specialised childrenswear brands

Health and environmental consciousness on the rise, driving demand for organic childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Childrenswear in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

School closures hit childrenswear hard, but children continue to grow

Home workouts and activities support demand for active wear and comfortable clothing for children

Licensed items based on domestic, and sports franchises gain popularity

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

School closures hit childrenswear hard, but children continue to grow

Home workouts and activities support demand for active wear and comfortable clothing for children

Licensed items based on domestic, and sports franchises gain popularity

RECOVERY AND OPPORTUNITIES

Economic uncertainty could drive price sensitivity in Turkish childrenswear as consumers face rising unemployment

General apparel brands set to outperform specialised childrenswear brands

Health and environmental consciousness on the rise, driving demand for organic childrenswear

CATEGORY DATA

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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