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Country Report

Childrenswear in

Childrenswear in Turkey

15 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Licensed products remain popular

Licensed products, which include cartoon and comic heroes, continue to be prominent in the sales of the leading brands. Outerwear is the largest category for licensed childrenswear, whilst nightwear and underwear also remain strong.

A shift towards branded products in childrenswear

The country’s high population of children and increasing awareness of baby and child care amongst parents continued to have a positive impact on childrenswear over the review period. In addition, rising awareness and sensitivity about child care increased the demand for higher-quality apparel, including good-quality branded products.

The demand for organic childrenswear increases

Due to increasing health- and environmental-consciousness amongst better-educated Turkish parents, the demand for organic childrenswear is increasing. A growing number of companies have invested in organic childrenswear and are marketing these products on the psychology of parents providing the best for their children.

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri continues to lead childrenswear

LC Waikiki enjoys strong brand awareness and consumer trust in Turkey. In addition, it has successfully increased its outlet penetration over the years thanks to new outlet openings.

Domestic players continue to outperform international brands

Domestic players continued to lead childrenswear in 2018, due to their strong outlet penetration and their relatively lower prices. In addition, domestic players continue to target middle- to low-income consumers, which constitute the majority of Turkish consumers.

General apparel brands perform better than specific childrenswear brands

Apparel brands such as LC Waikiki, Defacto and Koton generally record better performances, as Turkish consumers usually prefer to shop for their children whilst also shopping for themselves, which increases the competitive advantage of these retailers against specialised childrenswear companies. Mothers dress their children with a more pronounced emphasis on style and fashion, to reflect their own aesthetic and fashion style not only through their own look, but also through their children’s outfits.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Turkey?
What are the major brands in Turkey?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Turkey - Category analysis

HEADLINES

PROSPECTS

Licensed products remain popular

A shift towards branded products in childrenswear

The demand for organic childrenswear increases

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri continues to lead childrenswear

Domestic players continue to outperform international brands

General apparel brands perform better than specific childrenswear brands

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues to grow despite the unfavourable climate

Millennial consumers and digitalisation

Rivalry continues in apparel and footwear

The growth of internet retailing

Stable outlook

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Licensed products remain popular

A shift towards branded products in childrenswear

The demand for organic childrenswear increases

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri continues to lead childrenswear

Domestic players continue to outperform international brands

General apparel brands perform better than specific childrenswear brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Turkey - Category analysis

HEADLINES

PROSPECTS

Licensed products remain popular

A shift towards branded products in childrenswear

The demand for organic childrenswear increases

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri continues to lead childrenswear

Domestic players continue to outperform international brands

General apparel brands perform better than specific childrenswear brands

CATEGORY DATA

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues to grow despite the unfavourable climate

Millennial consumers and digitalisation

Rivalry continues in apparel and footwear

The growth of internet retailing

Stable outlook

MARKET DATA

DEFINITIONS

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