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Country Report

Childrenswear in

Childrenswear in Turkey

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for branded products increases

The country’s high population of children and increasing awareness about baby and child care amongst parents continued to have a positive impact on childrenswear in 2017. Rising awareness and sensitivity about child care and baby care increased the demand for high-quality apparel, and is expected to increase the demand for branded good-quality products further.

There is a growing trend towards organic products in childrenswear

Given the increasing health and environmental consciousness among better-educated Turkish parents, the demand for organic childrenswear has increased. Organic textiles has become one of the categories of the International Children, Baby and Maternity Exhibition in Istanbul.

The social media boom

Social media has encouraged many parents to document and share images of their children, encouraging a growing focus on image and styling for children. There is also a number of popular blogs centred on children's fashion.

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri Tic AS continues to lead childrenswear

LC Waikiki enjoys strong brand-awareness and consumer trust, as it has established itself as a player that specialises in childrenswear. In addition, the company updates its childrenswear with the latest fashion trends.

The rise of high-end brands in childrenswear

As the new generation of parents prefer to have fewer children, their disposable income tends to be higher compared with older generations in Turkey, and their spending per child is increasing. Due to the growing number of working mothers and increasing national income, there was a high number of new entrants to the childrenswear category, such as Jacadi, Mayoral, BilStore Jr, Zippy, Gymboree and Okaidi - Obaibi, over the review period.

Licensed products remain popular

Licensed products that feature cartoon and comic heroes continue to be prominent among sales of leading brands. Children’s fashion is also actively targeted by sports licensing as companies are very eager to expand business beyond adults.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Turkey?
What are the major brands in Turkey?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Turkey - Category analysis

HEADLINES

PROSPECTS

Demand for branded products increases

There is a growing trend towards organic products in childrenswear

The social media boom

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri Tic AS continues to lead childrenswear

The rise of high-end brands in childrenswear

Licensed products remain popular

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues to record growth in 2017

The rise of athleisure

New brands intensify competition

Omnichannel retailing grows

The outlook is positive

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for branded products increases

There is a growing trend towards organic products in childrenswear

The social media boom

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri Tic AS continues to lead childrenswear

The rise of high-end brands in childrenswear

Licensed products remain popular

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Turkey - Category analysis

HEADLINES

PROSPECTS

Demand for branded products increases

There is a growing trend towards organic products in childrenswear

The social media boom

COMPETITIVE LANDSCAPE

LC Waikiki Magazacilik Hizmetleri Tic AS continues to lead childrenswear

The rise of high-end brands in childrenswear

Licensed products remain popular

CATEGORY DATA

Apparel and Footwear in Turkey - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear continues to record growth in 2017

The rise of athleisure

New brands intensify competition

Omnichannel retailing grows

The outlook is positive

MARKET DATA

DEFINITIONS

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