The ongoing economic uncertainty in the country, exacerbated by the pandemic, is likely to continue over the forecast period, with the result that Turkish consumers will remain budget-conscious. While parents will be reluctant to economise on clothes and other perceived essential products for their children, high price-sensitivity can be expected to put pressure on branded players in childrenswear to offer lower prices or special deals and promotions.
Rising levels of health and environmental consciousness are predicted to continue to drive a demand for organic childrenswear, albeit amongst higher-income and more highly educated parents. With the falling birth rate and the trend towards smaller family sizes leaving many parents with more money to spend per child, sustainable and organic childrenswear products should continue to gain popularity over the forecast period.
Licensing is expected to continue to play a major role in the competitive strategies of the leading childrenswear companies. Licensed products featuring characters from popular cartoon, video game and film franchises enjoy strong penetration in baby and toddler wear and boys’ and girls’ apparel, particularly in outerwear categories, but also in nightwear and underwear.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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