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Learn moreFeb 2021
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After seeing slow but stable retail volume and current value growth rates during most of the review period, childrenswear turned to strong decline in 2020. The closure of non-essential store-based retailers during the lockdown in the first half of the year to control the spread of COVID-19 had a strong negative impact on sales.
The closure of many bricks-and-mortar retailers during the lockdown phase and the shift to e-commerce increased the sales of online second-hand childrenswear retailers such as Beeja May, despite the perception amongst some that second-hand clothing may be less safe due to COVID-19. The growth of second-hand sales also hampered growth for childrenswear in 2020.
Despite the negative impact of COVID-19 in 2020, brands released new products which catered to popular trends in the post-lockdown phase. For example, during autumn 2020, Canadian fast fashion private label Joe Fresh capitalised on the family matching trend with its launch of the limited edition Mini Jilly Jacket for girls, alongside the Jilly Jacket for women.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Childrenswear in Canada market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.