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Country Report

Childrenswear in

Childrenswear in Canada

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing demographics influences demand for childrenswear, forcing players to differentiate through higher specific value

Despite a more impressive performance by childrenswear in Canada in 2019 compared to the previous year, stronger potential for the category is largely restricted due to demographic changes in the country, culminating in an ageing population, and ongoing low growth in the 0-14 year-old segment, which already accounts for a relatively low share of the overall population. To exacerbate matters, the country is predicted to experience a declining birth rate over the forecast period, reducing demand for baby and toddlerwear which is set to record further volume declines.

Boy’s apparel continues to experience strengthening demand, mirroring trends within menswear

Although girl’s apparel holds marginally higher volume and value share compared to boy’s apparel, the latter is continuing to expand and strengthen its performance in Canada. Traditionally, styles and colour selections for boy’s apparel were more limited compared to those for girls, but like the trends noted within menswear, boy’s apparel is also expanding in terms of more fashionable styles and trends.

Further polarisation in terms of price positioning

Childrenswear is following the polarisation of menswear and womenswear as consumers either gravitate towards apparel with a more economy-priced positioning or premium products which help to boost higher current value sales. The presence of private label is much stronger in childrenswear compared to the adult categories, as price-conscious consumers seek value in their children’s clothing due to the fact that young children grow quickly, and therefore do not perceive luxury brands as an investment as they will soon outgrow them, particularly when their household budgets are already stretched with back-to-school and seasonal needs.

COMPETITIVE LANDSCAPE

Intense competition within highly fragmented landscape

Childrenswear remained a highly fragmented and competitive landscape, dominated by private label, with leader Joe Fresh from Loblaw Cos Ltd, in addition to notable names such as Wal-Mart’s George, and Hudson’s Bay offering price-conscious consumers affordable fashionable clothing for their children. Loblaws is a well-known grocery retailer in Canada, and its private label line benefits from the company’s nationwide distribution network.

Athleisure trend boosts sales of sports goods stores

With the athleisure trend also permeating childrenswear, retailers aim to capitalise on increasing demand by experimenting with concepts that will help to differentiate brands in a competitive area. Canadian sportswear retailer Sport Chek for instance, opened an exclusive children’s concept store towards the end of the review period in the Toronto area, where it offers sportswear and footwear ranging from infants up to aged 14 years.

E-commerce has polarising effect within childrenswear

Canadians are continuing to embrace e-commerce, a trend that is benefitting retailer start-ups as they look to provide innovative solutions for time-pressed parents. Chulala Box is an internet retailer which offers DTC (direct to customer) delivery of personalised parcels of childrenswear based on a proprietary mix and match system.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Canada?
What are the major brands in Canada?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Canada - Category analysis

HEADLINES

PROSPECTS

Changing demographics influences demand for childrenswear, forcing players to differentiate through higher specific value

Boy’s apparel continues to experience strengthening demand, mirroring trends within menswear

Further polarisation in terms of price positioning

COMPETITIVE LANDSCAPE

Intense competition within highly fragmented landscape

Athleisure trend boosts sales of sports goods stores

E-commerce has polarising effect within childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Athleisure trend and cold climate are ongoing factors driving positive performance of apparel and footwear in Canada

Younger generations drive demand for more sustainable and ethical manufacturing

Highly fragmented competitive landscape marked by notable polarisation of demand

Convenience and expansive offer of e-commerce leads to further share gain

Mixed performance predicted for apparel and footwear in line with weak economic outlook

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Canada

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Executive Summary

New Report Guarantee

PROSPECTS

Changing demographics influences demand for childrenswear, forcing players to differentiate through higher specific value

Boy’s apparel continues to experience strengthening demand, mirroring trends within menswear

Further polarisation in terms of price positioning

COMPETITIVE LANDSCAPE

Intense competition within highly fragmented landscape

Athleisure trend boosts sales of sports goods stores

E-commerce has polarising effect within childrenswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Canada - Category analysis

HEADLINES

PROSPECTS

Changing demographics influences demand for childrenswear, forcing players to differentiate through higher specific value

Boy’s apparel continues to experience strengthening demand, mirroring trends within menswear

Further polarisation in terms of price positioning

COMPETITIVE LANDSCAPE

Intense competition within highly fragmented landscape

Athleisure trend boosts sales of sports goods stores

E-commerce has polarising effect within childrenswear

CATEGORY DATA

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Athleisure trend and cold climate are ongoing factors driving positive performance of apparel and footwear in Canada

Younger generations drive demand for more sustainable and ethical manufacturing

Highly fragmented competitive landscape marked by notable polarisation of demand

Convenience and expansive offer of e-commerce leads to further share gain

Mixed performance predicted for apparel and footwear in line with weak economic outlook

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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