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Country Report

Childrenswear in

Childrenswear in Canada

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The low birth rate continues to limit growth

Demographic trends continue to undermine the growth potential of childrenswear in Canada. The 0-14 year-old population is experiencing slow growth, and accounts for a relatively small share of the total population.

Growth in girls’ apparel outpaces boys’ apparel and baby and toddler wear

Girls’ apparel outpaced boys’ apparel and baby and toddler wear in terms of retail current value growth in 2018. Girls’ apparel benefits from shifting fashion trends, as girls, particularly tweens aged 9-12, update their wardrobes in line with women’s fashion trends, and because they are outgrowing their clothing on a regular basis.

The sustainability trend reaches childrenswear

The sustainable clothing trend, traditionally associated with millennials, is also influencing childrenswear, as both parents and young consumers, such as tweens, look for fashions that are also earth-friendly. The H&M Conscious – Sustainable Style collection includes a full range of apparel, including tops and bottoms for infants to 14 year-old boys and girls.

COMPETITIVE LANDSCAPE

Joe Fresh from Loblaw Cos maintains its lead in childrenswear

Loblaw Cos maintained its lead in the fragmented childrenswear category in value terms in 2018, through its Joe Fresh brand. Loblaw is the leading grocery retailer in Canada, and also owns Shoppers Drug Mart, Canada’s leading drugstore chain.

The second-hand market continues to challenge brands

The second-hand economy is thriving, fuelled by online marketplaces such as eBay.ca and Kijiji.

Internet sales are projected to grow in a competitive retail environment

Although apparel and footwear specialist retailers continues to operate as the leading sales channel for childrenswear in Canada, internet sales continued to grow strongly in 2018. Although Canadians are avid internet users, e-commerce in Canada has historically lagged behind markets such as the US.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Canada?
What are the major brands in Canada?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Canada - Category analysis

HEADLINES

PROSPECTS

The low birth rate continues to limit growth

Growth in girls’ apparel outpaces boys’ apparel and baby and toddler wear

The sustainability trend reaches childrenswear

COMPETITIVE LANDSCAPE

Joe Fresh from Loblaw Cos maintains its lead in childrenswear

The second-hand market continues to challenge brands

Internet sales are projected to grow in a competitive retail environment

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in Canada continues its growth trend

Premiumisation continues to squeeze the brands and retailers in the middle

The competition intensifies in a fragmented landscape

Internet retailing continues to gain value share in 2018

Apparel and footwear is expected to continue to grow in the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The low birth rate continues to limit growth

Growth in girls’ apparel outpaces boys’ apparel and baby and toddler wear

The sustainability trend reaches childrenswear

COMPETITIVE LANDSCAPE

Joe Fresh from Loblaw Cos maintains its lead in childrenswear

The second-hand market continues to challenge brands

Internet sales are projected to grow in a competitive retail environment

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Canada - Category analysis

HEADLINES

PROSPECTS

The low birth rate continues to limit growth

Growth in girls’ apparel outpaces boys’ apparel and baby and toddler wear

The sustainability trend reaches childrenswear

COMPETITIVE LANDSCAPE

Joe Fresh from Loblaw Cos maintains its lead in childrenswear

The second-hand market continues to challenge brands

Internet sales are projected to grow in a competitive retail environment

CATEGORY DATA

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in Canada continues its growth trend

Premiumisation continues to squeeze the brands and retailers in the middle

The competition intensifies in a fragmented landscape

Internet retailing continues to gain value share in 2018

Apparel and footwear is expected to continue to grow in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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