Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Childrenswear in

Childrenswear in Morocco

14 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth is boosted by seasonal discounts and new brand entries

Childrenswear recorded faster current value growth in 2017 compared to 2016, as players began to plan their discount seasons for summer, winter, back to school as well as Aachoura (religious-inspired festival dedicated to children where the tradition is to buy them new clothes and games). Those events favour impulse purchases by parents for children, and particularly influence girls’ apparel and boys’ apparel.

Population growth in 2017 and a rise in health awareness for babies

Due to the rising birth rate, girls’ and boys’ apparel, as well as baby and toddler wear all recorded increases in 2017 in terms of sales volume, gaining ground on informal sales. This was due to the growing consciousness of Moroccans towards dermatological issues related to non-branded and non-approved products found in the informal market, which is increasing the preference for branded products offered at affordable prices.

Internet retailing offers a superior shopping experience for parents

Accompanying children to stores is an obstacle that discourages the purchasing initiative for many parents. Therefore, internet retailing is expected to grow in popularity during the forecast period as it offers a better and less difficult shopping experience for parents.

COMPETITIVE LANDSCAPE

Mayoral Moda infantil SAU leads childrenswear in 2017

Mayoral Moda infantil SAU retained its leadership of childrenswear in 2017. The French player is popular for its strong brand image, due to the recognised high quality of its products, as well as a longstanding history in Morocco.

Orchestra Groupe invests in Morocco

Childrenswear in Morocco experienced rapid growth in 2017, and new franchises and new products are expanding, by mainly aiming to match the purchasing power of Moroccans. This effort was noticeable through intensive advertising and promotional strategies.

Private label faces rising competition

Private label slowly continued to gain ground in childrenswear in 2017. Many smaller retailers are trying to compete in the category, by launching advertising strategies through the creation of online catalogues on their websites, with e-shopping possibilities for some.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Morocco?
What are the major brands in Morocco?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Childrenswear in Morocco - Category analysis

HEADLINES

PROSPECTS

Growth is boosted by seasonal discounts and new brand entries

Population growth in 2017 and a rise in health awareness for babies

Internet retailing offers a superior shopping experience for parents

COMPETITIVE LANDSCAPE

Mayoral Moda infantil SAU leads childrenswear in 2017

Orchestra Groupe invests in Morocco

Private label faces rising competition

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records healthy performance

Thriving labour market in Morocco

Apparel and footwear retail is fragmented

Internet retailing is a growing sales channel for apparel and footwear

Steady growth is expected over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth is boosted by seasonal discounts and new brand entries

Population growth in 2017 and a rise in health awareness for babies

Internet retailing offers a superior shopping experience for parents

COMPETITIVE LANDSCAPE

Mayoral Moda infantil SAU leads childrenswear in 2017

Orchestra Groupe invests in Morocco

Private label faces rising competition

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Morocco - Category analysis

HEADLINES

PROSPECTS

Growth is boosted by seasonal discounts and new brand entries

Population growth in 2017 and a rise in health awareness for babies

Internet retailing offers a superior shopping experience for parents

COMPETITIVE LANDSCAPE

Mayoral Moda infantil SAU leads childrenswear in 2017

Orchestra Groupe invests in Morocco

Private label faces rising competition

CATEGORY DATA

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records healthy performance

Thriving labour market in Morocco

Apparel and footwear retail is fragmented

Internet retailing is a growing sales channel for apparel and footwear

Steady growth is expected over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports