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Country Report

Childrenswear in

Childrenswear in Morocco

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Discounts and promotional activities appeal to price-sensitive consumers

Discounts and promotional activities are driving the growth in childrenswear in Morocco. Childrenswear is typically only seasonal as the children grow out of the garments by the next year.

Local players catch consumers’ attention by emulating premium trends at lower prices

In addition to the above trend for affordability, quality in childrenswear is another driving factor. As seen in womenswear and menswear, manufacturers of apparel in Morocco are balancing quality with cost, in order to cater to evolving consumer demands.

Social media and fast-changing fashion trends inspire style independence in children

Also as seen in womenswear and menswear, younger consumers are becoming increasingly influenced by social media and targeted promotions. Children are becoming more independent in their styles from a younger age, and a higher number of Moroccan children are following trendy teenage styles which they see on social media and through advertising channels, and wishing to emulate these fast-changing fashion styles themselves.

COMPETITIVE LANDSCAPE

Modes & Nuances SAS continues to lead thanks to global strength of Kiabi brand

Modes & Nuances SAS continues to lead childrenswear, thanks to the strength of its Kiabi brand. Kiabi is a French brand, which specialises in high-quality and low-cost, off-the-rack clothing, and has been running since 1978.

Defacto Perakende Tic AS increases its company ranking to joint second place in childrenswear

Leader in menswear, Defacto Perakende Tic AS also improved its company ranking from in childrenswear in Morocco in 2019, placing it neck-to-neck with SNI Societé Nationale d'Investissement Corp in second place. Defacto Perakende Tic AS has made great leaps and bounds in apparel in Morocco, thanks to its strong expansion strategy, competitive pricing and ability to target different consumer profiles.

Favourable conditions for foreign investors and competitive advantages of local players keep childrenswear as a fragmented category

As premiumisation and global fashion trends are not as strong in childrenswear, local players are able to compete with international players. This results in a higher number of unbranded products, which is keeping childrenswear as a fragmented category.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Morocco?
What are the major brands in Morocco?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Morocco - Category analysis

HEADLINES

PROSPECTS

Discounts and promotional activities appeal to price-sensitive consumers

Local players catch consumers’ attention by emulating premium trends at lower prices

Social media and fast-changing fashion trends inspire style independence in children

COMPETITIVE LANDSCAPE

Modes & Nuances SAS continues to lead thanks to global strength of Kiabi brand

Defacto Perakende Tic AS increases its company ranking to joint second place in childrenswear

Favourable conditions for foreign investors and competitive advantages of local players keep childrenswear as a fragmented category

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Stronger spending power and lifestyle trends supporting overall growth in apparel and footwear in Morocco

Social media led fashion trends and price/quality ratios strongly influencing sales

High competition creating a fragmented environment for apparel players

Growth of internet retailing leading to more impulse purchases

Trends as seen expected to continue to drive growth over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Discounts and promotional activities appeal to price-sensitive consumers

Local players catch consumers’ attention by emulating premium trends at lower prices

Social media and fast-changing fashion trends inspire style independence in children

COMPETITIVE LANDSCAPE

Modes & Nuances SAS continues to lead thanks to global strength of Kiabi brand

Defacto Perakende Tic AS increases its company ranking to joint second place in childrenswear

Favourable conditions for foreign investors and competitive advantages of local players keep childrenswear as a fragmented category

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Morocco - Category analysis

HEADLINES

PROSPECTS

Discounts and promotional activities appeal to price-sensitive consumers

Local players catch consumers’ attention by emulating premium trends at lower prices

Social media and fast-changing fashion trends inspire style independence in children

COMPETITIVE LANDSCAPE

Modes & Nuances SAS continues to lead thanks to global strength of Kiabi brand

Defacto Perakende Tic AS increases its company ranking to joint second place in childrenswear

Favourable conditions for foreign investors and competitive advantages of local players keep childrenswear as a fragmented category

CATEGORY DATA

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Stronger spending power and lifestyle trends supporting overall growth in apparel and footwear in Morocco

Social media led fashion trends and price/quality ratios strongly influencing sales

High competition creating a fragmented environment for apparel players

Growth of internet retailing leading to more impulse purchases

Trends as seen expected to continue to drive growth over the forecast period

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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