The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more14 pages, Feb 2018
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Childrenswear recorded faster current value growth in 2017 compared to 2016, as players began to plan their discount seasons for summer, winter, back to school as well as Aachoura (religious-inspired festival dedicated to children where the tradition is to buy them new clothes and games). Those events favour impulse purchases by parents for children, and particularly influence girls’ apparel and boys’ apparel.
Due to the rising birth rate, girls’ and boys’ apparel, as well as baby and toddler wear all recorded increases in 2017 in terms of sales volume, gaining ground on informal sales. This was due to the growing consciousness of Moroccans towards dermatological issues related to non-branded and non-approved products found in the informal market, which is increasing the preference for branded products offered at affordable prices.
Accompanying children to stores is an obstacle that discourages the purchasing initiative for many parents. Therefore, internet retailing is expected to grow in popularity during the forecast period as it offers a better and less difficult shopping experience for parents.
Mayoral Moda infantil SAU retained its leadership of childrenswear in 2017. The French player is popular for its strong brand image, due to the recognised high quality of its products, as well as a longstanding history in Morocco.
Childrenswear in Morocco experienced rapid growth in 2017, and new franchises and new products are expanding, by mainly aiming to match the purchasing power of Moroccans. This effort was noticeable through intensive advertising and promotional strategies.
Private label slowly continued to gain ground in childrenswear in 2017. Many smaller retailers are trying to compete in the category, by launching advertising strategies through the creation of online catalogues on their websites, with e-shopping possibilities for some.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Childrenswear in Morocco market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.