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Country Report

Childrenswear in

Childrenswear in Morocco

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category benefiting from an increasing birth rate

The Moroccan Ministry of Health, in collaboration with various other stakeholders, is striving to increase health awareness in different regions of Morocco, but particularly in rural areas. For example, the Mohamed V Foundation for Solidarity is funding the building of small hospitals in such areas.

Government support for children’s education

The Ministry of Education is placing a special focus on children’s education, especially in rural areas, leading to an increasing number of both schools and schoolchildren. This is driving up demand for both girls’ and boys’ apparel.

Lower prices serve to widen the category’s target audience

Companies are tending to lower their profit margins on individual items so as to reach a wider consumer audience. This is enabling new consumer groups to gain access to branded products, which in turn is helping to drive up volume sales.

COMPETITIVE LANDSCAPE

Mayoral Moda infantil maintains a marginal lead over Label’Vie

The French company Mayoral Moda infantil remained the leading player in childrenswear in 2018 but continued to be very closely followed by Label’Vie. There are several factors behind Mayoral Moda infantil’s leading position, for example the high quality of its products, its competitive prices and its longstanding presence and experience in the local market.

Tati looks to cater for all the family at the lowest possible price

Morocco has recently jumped nine places in the global rankings to become the 60th best country in which to invest. In addition to tax exemptions granted under common law, Moroccan law provides specific financial, tax and customs benefits to investors as part of agreements or investment contracts concluded with the state provided that they meet the required criteria.

Defacto continues to gain ground

Defacto is a relatively recent entrant to the Moroccan market. Having been present for almost two years, the company is focusing on expansion across the country to grow its volume sales.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Morocco?
What are the major brands in Morocco?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Morocco - Category analysis

HEADLINES

PROSPECTS

Category benefiting from an increasing birth rate

Government support for children’s education

Lower prices serve to widen the category’s target audience

COMPETITIVE LANDSCAPE

Mayoral Moda infantil maintains a marginal lead over Label’Vie

Tati looks to cater for all the family at the lowest possible price

Defacto continues to gain ground

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in Morocco continues to grow steadily in 2018

Impact of the 2018 FIFA World Cup

Apparel and footwear competitive environment becoming increasingly tough

Internet retailing becoming an alternative distribution channel in Morocco

Apparel and footwear expected to continue to grow steadily over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Morocco

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Executive Summary

New Report Guarantee

PROSPECTS

Category benefiting from an increasing birth rate

Government support for children’s education

Lower prices serve to widen the category’s target audience

COMPETITIVE LANDSCAPE

Mayoral Moda infantil maintains a marginal lead over Label’Vie

Tati looks to cater for all the family at the lowest possible price

Defacto continues to gain ground

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Morocco - Category analysis

HEADLINES

PROSPECTS

Category benefiting from an increasing birth rate

Government support for children’s education

Lower prices serve to widen the category’s target audience

COMPETITIVE LANDSCAPE

Mayoral Moda infantil maintains a marginal lead over Label’Vie

Tati looks to cater for all the family at the lowest possible price

Defacto continues to gain ground

CATEGORY DATA

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in Morocco continues to grow steadily in 2018

Impact of the 2018 FIFA World Cup

Apparel and footwear competitive environment becoming increasingly tough

Internet retailing becoming an alternative distribution channel in Morocco

Apparel and footwear expected to continue to grow steadily over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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