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Country Report

Childrenswear in

Childrenswear in Malaysia

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demographic changes affect demand

A declining birth rate in Malaysia has subsequently led to a mixed effect on childrenswear, which on the one hand has dampened volume growth in childrenswear such as baby and toddler wear, while on the other hand, has enhanced its current value growth since parents could now afford to purchase childrenswear of greater quality with a lower number of children in a household. This led to the introduction of higher quality baby and toddler wear brands such as Earth Baby Outfitters, Nature Baby and Cotton On Kids.

Discounting boosts demand amongst price-sensitive consumers

Discounting continued to play a major role in boosting demand for childrenswear, especially amongst low- to mid-income consumers. Many leading childrenswear brands such as Poney, Kiko, Trudy & Teddy, Miki Kids and Pureen consistently offers discounts to boost their sales.

COMPETITIVE LANDSCAPE

Local manufacturers are highly competitive

Domestic manufacturers such as Anakku Baby Products, Padini Holdings Bhd, Poney Garments and Summit Co maintained a significant presence with a wide range of childrenswear. Local brands such as Anakku, SEED, Miki, Poney, Pureen and Tollyjoy remained highly popular choices amongst consumers of childrenswear, encompassing all areas of the category.

Mix of online and offline distribution

The major share of distribution for childrenswear is held by store-based retailers. Department stores such as AEON, Isetan, Metrojaya, hypermarkets such as Giant and Tesco in addition to apparel and footwear specialist retailers such as Padini Concept Store, H&M and Cotton On Kids contributed significantly to the distribution share of childrenswear.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Malaysia?
What are the major brands in Malaysia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Demographic changes affect demand

Discounting boosts demand amongst price-sensitive consumers

COMPETITIVE LANDSCAPE

Local manufacturers are highly competitive

Mix of online and offline distribution

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Stronger demand fuelled by external and internal factors

Modest wear

Highly fragmented competitive environment

Significant rise in online players

Conservative outlook for forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demographic changes affect demand

Discounting boosts demand amongst price-sensitive consumers

COMPETITIVE LANDSCAPE

Local manufacturers are highly competitive

Mix of online and offline distribution

Samples

Overview

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Table of Contents

Childrenswear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Demographic changes affect demand

Discounting boosts demand amongst price-sensitive consumers

COMPETITIVE LANDSCAPE

Local manufacturers are highly competitive

Mix of online and offline distribution

CATEGORY DATA

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Stronger demand fuelled by external and internal factors

Modest wear

Highly fragmented competitive environment

Significant rise in online players

Conservative outlook for forecast period

MARKET DATA

SOURCES

Why buy this report?

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Megatrends

Country Report

Childrenswear in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demographic changes affect demand

Discounting boosts demand amongst price-sensitive consumers

COMPETITIVE LANDSCAPE

Local manufacturers are highly competitive

Mix of online and offline distribution

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Demographic changes affect demand

Discounting boosts demand amongst price-sensitive consumers

COMPETITIVE LANDSCAPE

Local manufacturers are highly competitive

Mix of online and offline distribution

CATEGORY DATA

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Stronger demand fuelled by external and internal factors

Modest wear

Highly fragmented competitive environment

Significant rise in online players

Conservative outlook for forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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