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Learn moreFeb 2021
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Compared to menswear and womenswear, demand for childrenswear shrinks at a relatively slow pace in 2020. One factor sustaining demand despite the pandemic is the fact that children continue to outgrow their clothes.
Malaysian consumers are especially attracted by price discounts in 2020. Therefore, affordable fast fashion brands experience stronger demand from consumers during the pandemic.
Given the lockdown and stay at home orders, players turned to digital platforms to connect with consumers and drive sales in 2020. For example, websites such as Shopee and Lazada turned to live sessions through Facebook for promotion and marketing activities.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Childrenswear in Malaysia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.