Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Childrenswear in

Childrenswear in Malaysia

Mar 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Declining birth rate benefits higher-quality childrenswear

A declining birth rate in Malaysia means parents can now afford to purchase higher-quality childrenswear. This led to the introduction of baby and toddler wear brands such as Earth Baby Outfitters, Nature Baby and Cotton On Kids.

Expansion of fast fashion brands

2019 saw the rapid entrance and expansion of more fast fashion brands in Malaysia, including The Baby Shop, H&M, LC Waikiki, 7Days and MaxFashion. There was a rapid launch of new seasons of childrenswear that was affordable to most consumers.

Discounting continues to boost sales in 2019

Discounts continued boost sales of childrenswear in 2019. Players such as Padini and Brands Outlet and brands in department stores, including Parkson, AEON, Isetan, Metrojaya, as well as Mothercare frequently offered discounts to boost their sales.

COMPETITIVE LANDSCAPE

Local brands appeal with competitive pricing and strong distribution

Domestic manufacturers, such as Anakku Baby Products, Padini Holdings Bhd, Poney Garments and Summit Co, maintained a significant presence with a wide range of childrenswear. Local brands, including Anakku, SEED, Miki, Poney, Pureen and Tollyjoy, remained popular choices amongst consumers of childrenswear, being highly competitive in terms of pricing compared with international brands and offering price cut promotions.

Affordability and wide product range benefit sales of e-commerce

The major share of distribution for childrenswear is held by store-based retailers. Department stores such as AEON, Isetan, Metrojaya, hypermarkets such as Giant and Tesco, in addition to apparel and footwear specialist retailers such as Padini Concept Store, H&M and Cotton On Kids contributed significantly to the distribution share of childrenswear.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Malaysia?
What are the major brands in Malaysia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Childrenswear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Declining birth rate benefits higher-quality childrenswear

Expansion of fast fashion brands

Discounting continues to boost sales in 2019

COMPETITIVE LANDSCAPE

Local brands appeal with competitive pricing and strong distribution

Affordability and wide product range benefit sales of e-commerce

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Fast fashion, discounts and e-commerce stimulate growth

Rise of fast fashion and athleisure trend in 2019

Local Padini Holdings leads highly-fragmented apparel and footwear

Dynamic growth of e-commerce

Stable growth expected over the forecast period, with discounts and sales remaining important

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Declining birth rate benefits higher-quality childrenswear

Expansion of fast fashion brands

Discounting continues to boost sales in 2019

COMPETITIVE LANDSCAPE

Local brands appeal with competitive pricing and strong distribution

Affordability and wide product range benefit sales of e-commerce

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Declining birth rate benefits higher-quality childrenswear

Expansion of fast fashion brands

Discounting continues to boost sales in 2019

COMPETITIVE LANDSCAPE

Local brands appeal with competitive pricing and strong distribution

Affordability and wide product range benefit sales of e-commerce

CATEGORY DATA

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Fast fashion, discounts and e-commerce stimulate growth

Rise of fast fashion and athleisure trend in 2019

Local Padini Holdings leads highly-fragmented apparel and footwear

Dynamic growth of e-commerce

Stable growth expected over the forecast period, with discounts and sales remaining important

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports