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Country Report

Childrenswear in

Childrenswear in Malaysia

Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Falling birth rates restrict the development of childrenswear

Birth rates in Malaysia have fallen steadily in recent years. This is partly due to the rising cost of living, which is making many young parents more reluctant to have larger families.

Lower-priced childrenswear ranges continue to gain popularity

More affordable ranges from brands like SEED, Miki Kids, Padini and Brands Outlet continued to gain popularity in childrenswear in 2017 as the rising cost of living made many parents more budget-conscious. The category also saw the introduction of new competitively-priced brands in response to this trend, such as Trudy & Teddy.

Online availability of childrenswear products increases

In line with improvements in network infrastructure and changes in the shopping habits of Malaysian consumers, the number of childrenswear players with online sales platforms increased rapidly over the review period. For example, popular brands such as Padini, H&M, Zara Kids and Mango Kids now offer childrenswear products via their online stores.

COMPETITIVE LANDSCAPE

Fast fashion brands gain ground in childrenswear

Mirroring developments in menswear and womenswear, international fast fashion brands like H&M and Cotton On Kids continued to gain popularity in childrenswear in 2017. This reflected the fact that Malaysians increasingly appreciate the convenience of being able to shop for childrenswear, menswear and womenswear products under one roof.

Price competition between childrenswear players intensifies

Childrenswear witnessed intense price competition in 2017, particularly among leading brands such as Poney, SEED, Miki Kids and Anakku. This trend was partly fuelled by rising price-sensitivity among consumers as the cost of living in Malaysia continued to rise, though childrenswear players also engaged in aggressive price promotions in an effort to gain ground over rivals within the category.

Department stores remains a key distribution channel in childrenswear

The department stores channel continued to play an important role in childrenswear distribution in Malaysia in 2017. Renowned department stores operators like AEON, Parkson, Isetan and Metrojaya carry wide assortments of childrenswear products.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Malaysia?
What are the major brands in Malaysia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Falling birth rates restrict the development of childrenswear

Lower-priced childrenswear ranges continue to gain popularity

Online availability of childrenswear products increases

COMPETITIVE LANDSCAPE

Fast fashion brands gain ground in childrenswear

Price competition between childrenswear players intensifies

Department stores remains a key distribution channel in childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Weakening consumer sentiment slows demand for apparel and footwear

International fast fashion brands continue to expand rapidly

Competition between local and international players remains intense

More players develop internet retailing operations

Consumer caution likely to temper market expansion towards 2022

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Falling birth rates restrict the development of childrenswear

Lower-priced childrenswear ranges continue to gain popularity

Online availability of childrenswear products increases

COMPETITIVE LANDSCAPE

Fast fashion brands gain ground in childrenswear

Price competition between childrenswear players intensifies

Department stores remains a key distribution channel in childrenswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Falling birth rates restrict the development of childrenswear

Lower-priced childrenswear ranges continue to gain popularity

Online availability of childrenswear products increases

COMPETITIVE LANDSCAPE

Fast fashion brands gain ground in childrenswear

Price competition between childrenswear players intensifies

Department stores remains a key distribution channel in childrenswear

CATEGORY DATA

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Weakening consumer sentiment slows demand for apparel and footwear

International fast fashion brands continue to expand rapidly

Competition between local and international players remains intense

More players develop internet retailing operations

Consumer caution likely to temper market expansion towards 2022

MARKET DATA

DEFINITIONS

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