E-commerce is expected to further increase its share of childrenswear sales over the forecast period. With the pandemic having resulted in more consumers turning to online shopping than ever before, more childrenswear brands are expected to be introduced on third party online platforms, such as Shopee and Lazada.
The athleisure trend is expected to play a key role in childrenswear over the forecast period, as parents look for items of clothing that allow their offspring to feel comfortable and stylish at the same time. Moreover, with health consciousness increasing in Malaysia, a trend that has been facilitated by the pandemic, parents are more aware of the role of physical activity in preventing childhood obesity.
Consumers will continue to show a preference for childrenswear brands featuring licenced characters in their advertising and marketing campaigns, especially from famous cartoons. For example, H&M and Cotton On Kids have collaborated with Barbie and Frozen, respectively, in order to generate interest amongst their customers.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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