E-commerce is expected to further increase its share of childrenswear sales over the forecast period. With the pandemic having resulted in more consumers turning to online shopping than ever before, more childrenswear brands are expected to be introduced on third party online platforms, such as Shopee and Lazada.
Despite the proliferation of international fast fashion brands, such as H&M, Cotton On Kids, Guess Kids, Max Fashion and Zara Kids, local brands are expected to retain a strong presence in childrenswear in Malaysia over the forecast period. These domestic brands, as exemplified by Trudy & Teddy, Padini, Seed, Miki Kids, Tiny Button, Anakku, will benefit from their long established presence in the country and their familiarity amongst consumers.
Consumers will continue to show a preference for childrenswear brands featuring licenced characters in their advertising and marketing campaigns, especially from famous cartoons. For example, Seed and Brands Outlet collaborated with Marvel and Disney, respectively, in order to generate interest amongst their customers.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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