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Childrenswear in
Australia

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Childrenswear forecast to see positive growth

Childrenswear is expected to record positive growth in the future, with the rising sales attributable to the increase in the birth rate during the review period. Growth in childrenswear is also driven by the average increase in the age of first-time parents, who thus have higher disposable incomes, enabling them to plan their families and spend more on high-end childrenswear.

Consumers demand better quality

In childrenswear, pricing is important since children outgrow their clothes quickly. Although unit prices have been slowly falling due to the popularity of private label clothing and increasing availability of other affordable brands, the average price is still high.

COMPETITIVE LANDSCAPE
The Iconic added childrenswear

Australian online retailer The Iconic added childrenswear to its portfolio by adding more than 70 brands, including Bonds, Purebaby, Cotton On Kids, Bardot Junior and Rock Your Baby. The childrenswear ranges from infants (aged 0-2 years), to children (aged 2-7 years) and teens (aged 8-14 years).

Increasing competition

Sportswear brand Running Bare recently introduced its sportswear range called The RB Girls, with products such as high-performance tights, crop tops and singlets for girls of ages 6-14 years. In addition, after reviewing the success of other players in the market, One Teaspoon also launched its first children’s range, with the aim of offering clothes that are considered the trendiest.

Pumpkin Patch acquired by Alceon Group

Pumpkin Patch, a childrenswear brand from New Zealand, is expected to be relaunched in Australia and New Zealand after being acquired by the Alceon Group from former owners Catch Group. After facing direct and intense competition from international brands, Pumpkin Patch suffered and closed its online and bricks-and-mortar store in 2017, after which it was acquired by the Catch Group and brought back into the market.

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Childrenswear in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in Australia?
  • What are the major brands in Australia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in Australia - Category analysis

HEADLINES

PROSPECTS

Childrenswear forecast to see positive growth
Consumers demand better quality

COMPETITIVE LANDSCAPE

The Iconic added childrenswear
Increasing competition
Pumpkin Patch acquired by Alceon Group

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear on the road to recovery
Move towards sustainable fashion
Local companies searching for new markets as retailers struggle in Australia
Demand for a seamless online experience
Technology-incorporated fashion

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources