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Country Report

Childrenswear in

Childrenswear in Australia

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Rising price sensitivity and home seclusion trend reduce demand for childrenswear in 2020

The closure of non-essential stores including apparel and footwear specialist retailers due to the pandemic-induced lockdown in Australia in 2020 in addition to decreasing disposable incomes due to rising unemployment rates had a negative impact on sales of childrenswear, resulting in double-digit volume and current value declines. Furthermore, the home seclusion trend with many parents choosing not to send their children to educational institutions including pre-schools, with online classes offered instead, further reduced the need to invest in new clothing, particularly as younger children were more likely to have enjoyed time at home doing a range of activities such as crafting.

Sustainability and environmental issues influences greater focus on “pre-loved” clothing

Concerns over sustainability within apparel and footwear was already emerging in Australia over the review period, a trend which was starting to have a negative impact on demand for boys’ and girls’ apparel with declining and stagnating volume sales, respectively in 2019. The lockdown gave parents a greater opportunity to declutter their children’s wardrobes, enabling them to not only sift through the amount of apparel and footwear which they has outgrown, but also assess the amount that they have been purchasing and how much is actually used, increasing concerns about the environment and how clothing or footwear is disposed of.

Highly fragmented competitive landscape with limited positive growth opportunities for players in 2020 in line with category’s performance

Childrenswear remained a highly fragmented competitive landscape in 2020, which saw the majority of players including overall leader Hanesbrands Inc (Bonds), record declining value sales, in line with the category’s weak performance. Nevertheless, Bond heavily advertises its children’s nightwear sets on its website, and promoted the fact that the Red Nose organisation, which is the country’s leading authority on safe sleep and safe pregnancy advice, officially named the brand as its preferred partner for its range of baby and toddler wear.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Australia?
What are the major brands in Australia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rising price sensitivity and home seclusion trend reduce demand for childrenswear in 2020

Sustainability and environmental issues influences greater focus on “pre-loved” clothing

Highly fragmented competitive landscape with limited positive growth opportunities for players in 2020 in line with category’s performance

RECOVERY AND OPPORTUNITIES

Upturn in demand for childrenswear from 2021 with value outperforming volume growth as parents seek higher quality more durable pieces

“Pre-loved” trend likely to gain further traction over forecast period

Return to busy lifestyles likely to support further demand for childrenswear through e-commerce

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020

Megatrends

Country Report

Childrenswear in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Rising price sensitivity and home seclusion trend reduce demand for childrenswear in 2020

Sustainability and environmental issues influences greater focus on “pre-loved” clothing

Highly fragmented competitive landscape with limited positive growth opportunities for players in 2020 in line with category’s performance

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rising price sensitivity and home seclusion trend reduce demand for childrenswear in 2020

Sustainability and environmental issues influences greater focus on “pre-loved” clothing

Highly fragmented competitive landscape with limited positive growth opportunities for players in 2020 in line with category’s performance

RECOVERY AND OPPORTUNITIES

Upturn in demand for childrenswear from 2021 with value outperforming volume growth as parents seek higher quality more durable pieces

“Pre-loved” trend likely to gain further traction over forecast period

Return to busy lifestyles likely to support further demand for childrenswear through e-commerce

CATEGORY DATA

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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