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Country Report

Childrenswear in

Childrenswear in Australia

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Childrenswear forecast to continue to grow

Childrenswear value sales are expected to grow marginally more quickly over the forecast period than over the review period. Growth in the childrenswear category is being driven by the increases in dual income households and in older parents.

Boys' apparel projected to record strongest growth over the forecast period

Over the forecast period, boy's apparel is predicted to see the strongest growth in childrenswear in constant value terms. Boys' apparel is expected to outperform girls' apparel due partly to its being more frequently replaced, owing to boys' higher participation rate in sport activities.

Gender neutral childrenswear gains traction in Australia

Gender neutral childrenswear is expected to become increasingly popular in the forecast period, as parents appear to be less concerned about the division between boys' clothes and girls' clothes. Although many brand owners still segregate boys' and girls' clothes in their clothing ranges, there is a growing number of small brands carrying unisex clothing for children.

COMPETITIVE LANDSCAPE

Hanesbrands Inc ranks first in the childrenswear category

Hanesbrands Inc was the leading player in childrenswear in 2017. The player's lead in the category can be attributed to its Bonds brand, which was acquired from Pacific Brands in 2015.

Fast fashion brands post strong growth in childrenswear

Fast fashion brands, such as H&M and Cotton On, were amongst the best performing brands in the childrenswear category in 2017. Fast fashion brands are very popular in Australia, appealing to consumers through affordable price points, regular price discounts and frequent new product launches.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Australia?
What are the major brands in Australia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Australia - Category analysis

HEADLINES

PROSPECTS

Childrenswear forecast to continue to grow

Boys' apparel projected to record strongest growth over the forecast period

Gender neutral childrenswear gains traction in Australia

COMPETITIVE LANDSCAPE

Hanesbrands Inc ranks first in the childrenswear category

Fast fashion brands post strong growth in childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Australia's apparel and footwear industry continues to post positive growth in 2017

Athleisure trend continues to drive growth in apparel and footwear

Popular apparel and footwear retailers exit the market

Internet retailing continues to gain value share in 2017

Australia's apparel and footwear industry projected to grow in the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Childrenswear forecast to continue to grow

Boys' apparel projected to record strongest growth over the forecast period

Gender neutral childrenswear gains traction in Australia

COMPETITIVE LANDSCAPE

Hanesbrands Inc ranks first in the childrenswear category

Fast fashion brands post strong growth in childrenswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Australia - Category analysis

HEADLINES

PROSPECTS

Childrenswear forecast to continue to grow

Boys' apparel projected to record strongest growth over the forecast period

Gender neutral childrenswear gains traction in Australia

COMPETITIVE LANDSCAPE

Hanesbrands Inc ranks first in the childrenswear category

Fast fashion brands post strong growth in childrenswear

CATEGORY DATA

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Australia's apparel and footwear industry continues to post positive growth in 2017

Athleisure trend continues to drive growth in apparel and footwear

Popular apparel and footwear retailers exit the market

Internet retailing continues to gain value share in 2017

Australia's apparel and footwear industry projected to grow in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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