Childrenswear is expected to record positive growth in the future, with the rising sales attributable to the increase in the birth rate during the review period. Growth in childrenswear is also driven by the average increase in the age of first-time parents, who thus have higher disposable incomes, enabling them to plan their families and spend more on high-end childrenswear.
In childrenswear, pricing is important since children outgrow their clothes quickly. Although unit prices have been slowly falling due to the popularity of private label clothing and increasing availability of other affordable brands, the average price is still high.
Australian online retailer The Iconic added childrenswear to its portfolio by adding more than 70 brands, including Bonds, Purebaby, Cotton On Kids, Bardot Junior and Rock Your Baby. The childrenswear ranges from infants (aged 0-2 years), to children (aged 2-7 years) and teens (aged 8-14 years).
Sportswear brand Running Bare recently introduced its sportswear range called The RB Girls, with products such as high-performance tights, crop tops and singlets for girls of ages 6-14 years. In addition, after reviewing the success of other players in the market, One Teaspoon also launched its first children’s range, with the aim of offering clothes that are considered the trendiest.
Pumpkin Patch, a childrenswear brand from New Zealand, is expected to be relaunched in Australia and New Zealand after being acquired by the Alceon Group from former owners Catch Group. After facing direct and intense competition from international brands, Pumpkin Patch suffered and closed its online and bricks-and-mortar store in 2017, after which it was acquired by the Catch Group and brought back into the market.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Childrenswear in Australia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.