Despite a marginal upturn in Australia’s birth rate during the pandemic, unfavourable demographic trends in the country are likely to challenge stronger demand for baby and toddler wear over the forecast period, as fewer babies are predicted to be born and the world’s population growth may peak sooner than expected. The drop in the fertility rate means that between 2022 and 2025, more than 14 million fewer babies are set to be born in the world than the UN initially expected.
Australians are likely to remain price sensitive heading into the forecast period. Multiple factors will influence their purchasing decisions, including ongoing rising inflation, mortgage pressures, and the further impact of natural disasters in the country, such as the floods affecting Queensland and New South Wales.
Purpose-driven childrenswear brands that recognise the importance of offering specific value beyond profits will become increasingly valuable over the forecast period in Australia. Major names such as Cotton On Clothing have been at the forefront of introducing purpose-driven goals to improve overall customer perceptions as part of their corporate responsibility initiatives.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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