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Country Report

Childrenswear in

Childrenswear in Australia

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher focus on fashion adds value to girls’ apparel

In 2019, childrenswear returned to retail volume growth, albeit marginal, following a dip in 2018, while retail current value sales saw a stable increase. Over the forecast period, the category is projected to see faster retail volume and current value growth, compared with 2019 and the respective review period CAGRs.

High and low spenders seek value for money through quality and durability

The demand for childrenswear is also picking up due to the growing 0-3-year-old population. In 2019, baby and toddler wear posted the highest retail volume growth, while recording only slightly slower retail current value growth than boys’ and girls’ apparel.

Busy mothers seek convenience when shopping for childrenswear

The average shopper for childrenswear is a busy mother. Modern, time-pressed mothers have less time to shop for their children, which provides opportunities for companies to make the whole shopping experience more convenient and less time consuming.

COMPETITIVE LANDSCAPE

Hanesbrands lures parents and children with easy purchasing and licensed offerings

Hanesbrands consolidated its leading position in highly fragmented childrenswear with a further increase in retail value share in 2019. The company, which leverages its Australian-origin and iconic Bonds brand, appeals by offering apparel at very affordable prices.

Frequent new collections enhance appeal of fast fashion retailers

H&M, Zara and Uniqlo have increased their retail value shares in childrenswear over the review period, with small fluctuations in some instances. Fast fashion retailers like H&M, Zara and Uniqlo are launching new collections for children every few months.

Players seek new strategies and avenues to resist the rise of fast fashion brands

Stronger competition from fast fashion operators has forced rival companies to look for new methods/strategies and avenues to reach consumers. Cotton On Clothing, for example, announced The Iconic as its first third party partner, with the aim of providing consumers with the most convenient online shopping experience.

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Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Australia?
What are the major brands in Australia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Australia - Category analysis

HEADLINES

PROSPECTS

Higher focus on fashion adds value to girls’ apparel

High and low spenders seek value for money through quality and durability

Busy mothers seek convenience when shopping for childrenswear

COMPETITIVE LANDSCAPE

Hanesbrands lures parents and children with easy purchasing and licensed offerings

Frequent new collections enhance appeal of fast fashion retailers

Players seek new strategies and avenues to resist the rise of fast fashion brands

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Discounts spur return to volume growth while premiumisation enhances value sales

Sustainability and ethical issues inform consumers’ purchasing decisions

Domestic players look overseas for expansion and growth opportunities

E-commerce offers strong competitive advantages in apparel and footwear

Faster growth projected as key volume and value drivers accelerate

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Higher focus on fashion adds value to girls’ apparel

High and low spenders seek value for money through quality and durability

Busy mothers seek convenience when shopping for childrenswear

COMPETITIVE LANDSCAPE

Hanesbrands lures parents and children with easy purchasing and licensed offerings

Frequent new collections enhance appeal of fast fashion retailers

Players seek new strategies and avenues to resist the rise of fast fashion brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Australia - Category analysis

HEADLINES

PROSPECTS

Higher focus on fashion adds value to girls’ apparel

High and low spenders seek value for money through quality and durability

Busy mothers seek convenience when shopping for childrenswear

COMPETITIVE LANDSCAPE

Hanesbrands lures parents and children with easy purchasing and licensed offerings

Frequent new collections enhance appeal of fast fashion retailers

Players seek new strategies and avenues to resist the rise of fast fashion brands

CATEGORY DATA

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Discounts spur return to volume growth while premiumisation enhances value sales

Sustainability and ethical issues inform consumers’ purchasing decisions

Domestic players look overseas for expansion and growth opportunities

E-commerce offers strong competitive advantages in apparel and footwear

Faster growth projected as key volume and value drivers accelerate

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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