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Country Report

Childrenswear in

Childrenswear in Thailand

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The falling birth rate continues to diminish the consumer base for childrenswear

Growth in sales of childrenswear was much more modest than in other apparel and footwear categories in 2018. While there are various reasons for the category’s lacklustre performance during the year, Thailand’s low and declining birth rate remains the most important influence on sales of childrenswear.

The “mini-me” trend set to continue influencing style trends in childrenswear

Throughout the review period, the main trend in childrenswear was the increasing tendency of parents to dress their children as though they were miniature versions of themselves, the so-called “mini-me” trend. Although this is by no means a new trend, the extent to which style trends in menswear and womenswear influence childrenswear design and marketing continues to rise.

Seasonality continues to define sales of childrenswear

In Thailand, sales of childrenswear tend to be particularly heavy during the two periods of the year that fall immediately before and during the start of each of the two school semesters. Thai children usually start school at the age of three, at which point parents are responsible for supplying them with a school uniform and appropriate shoes.

COMPETITIVE LANDSCAPE

Local companies and brands on top of the fragmented category of childrenswear

Local players continued to lead sales in childrenswear in 2018 as high levels of fragmentation and the excellent value for money that domestic products represent gave them major advantages over their international rivals. While Reno (Thailand) Ltd is the category’s leading company with its brands AIIZ XII and AIIZ Baby, ICC International’s Absorba is the leading brand.

The popularity of children’s jeans continues to increase

Children’s jeans are rising in popularity and this is due to the combination of two factors: the rising interest in denim among adult consumers; and the “mini-me” trend, which involves parents dressing their children like themselves. Jeans are shrugging of the image of basic, classic utilitarian garments and are increasingly seen as the basis of more stylish casual/formal outfits.

Private label continues to cater to the needs of price-sensitive parents

When searching for low-priced childrenswear, price-sensitive parents often opt for private label products. Private label childrenswear is widely present in Thailand and can be purchased from hypermarkets throughout the country.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

The falling birth rate continues to diminish the consumer base for childrenswear

The “mini-me” trend set to continue influencing style trends in childrenswear

Seasonality continues to define sales of childrenswear

COMPETITIVE LANDSCAPE

Local companies and brands on top of the fragmented category of childrenswear

The popularity of children’s jeans continues to increase

Private label continues to cater to the needs of price-sensitive parents

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Sales growth accelerates slightly in 2018 as a strong perfomance is registered

Customised jeans and athleisure remain the most important apparel trends

Local and international brands compete on an even footing in a fragmented industry

Internet retailing continues to expand rapidly

Positive growth expected as rising incomes and consumer confidence boost retail spending

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Thailand

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Executive Summary

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PROSPECTS

The falling birth rate continues to diminish the consumer base for childrenswear

The “mini-me” trend set to continue influencing style trends in childrenswear

Seasonality continues to define sales of childrenswear

COMPETITIVE LANDSCAPE

Local companies and brands on top of the fragmented category of childrenswear

The popularity of children’s jeans continues to increase

Private label continues to cater to the needs of price-sensitive parents

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

The falling birth rate continues to diminish the consumer base for childrenswear

The “mini-me” trend set to continue influencing style trends in childrenswear

Seasonality continues to define sales of childrenswear

COMPETITIVE LANDSCAPE

Local companies and brands on top of the fragmented category of childrenswear

The popularity of children’s jeans continues to increase

Private label continues to cater to the needs of price-sensitive parents

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Sales growth accelerates slightly in 2018 as a strong perfomance is registered

Customised jeans and athleisure remain the most important apparel trends

Local and international brands compete on an even footing in a fragmented industry

Internet retailing continues to expand rapidly

Positive growth expected as rising incomes and consumer confidence boost retail spending

MARKET DATA

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