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Country Report

Childrenswear in

Childrenswear in Thailand

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Declining birth rate impacts childrenswear consumer base

The age at which people marry in Thailand is rising, thus resulting in a declining birth rate, as well as fewer children in households. However, childrenswear value sales continued to increase in 2017 thanks to parents’ on-going spending and investment in their children, particularly among younger parents in urban areas.

“Mini-me” trend set to continue

While the “mini-me” trend within childrenswear is no longer new, it continues to have a significant impact on new product development and marketing activities. Mini-me childrenswear is more obvious in boy and girl’s apparel.

Childrenswear sales remain seasonal

While demand for childrenswear is seen throughout the year, it tends to peak on the two occasions that children go back-to-school after holidays. Thai children normally start school at the age of three, with parents being responsible for purchasing school uniforms and shoes, which are compulsory.

COMPETITIVE LANDSCAPE

ICC International PCL moving towards premiumisation

Childrenswear in Thailand is rather fragmented, with a number of brands and unbranded products competing within the area. ICC International PCL manages to retain top position with its key Absorba brand.

Lee Kids sees strong demand for children’s jeans

Jeans is not only a basic and classic item for adults, but also among children in Thailand. Lee Kids, which is marketed by Central Group, enjoys strong demand in this area.

Reno (Thailand) offering range of sub-brands targeting specific segments

Reno (Thailand) offers a range of sub-brands under its umbrella AIIZ range, including AIIZ XII, AIIZ Baby, AIIZ Scrum and AIIZ Boy. Different sub-brands target children of different ages through a range of distribution channels.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Declining birth rate impacts childrenswear consumer base

“Mini-me” trend set to continue

Childrenswear sales remain seasonal

COMPETITIVE LANDSCAPE

ICC International PCL moving towards premiumisation

Lee Kids sees strong demand for children’s jeans

Reno (Thailand) offering range of sub-brands targeting specific segments

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Thailand

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Executive Summary

New Report Guarantee

PROSPECTS

Declining birth rate impacts childrenswear consumer base

“Mini-me” trend set to continue

Childrenswear sales remain seasonal

COMPETITIVE LANDSCAPE

ICC International PCL moving towards premiumisation

Lee Kids sees strong demand for children’s jeans

Reno (Thailand) offering range of sub-brands targeting specific segments

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Declining birth rate impacts childrenswear consumer base

“Mini-me” trend set to continue

Childrenswear sales remain seasonal

COMPETITIVE LANDSCAPE

ICC International PCL moving towards premiumisation

Lee Kids sees strong demand for children’s jeans

Reno (Thailand) offering range of sub-brands targeting specific segments

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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