Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Childrenswear in

Childrenswear in Thailand

Mar 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value growth of childrenswear remains positive despite slowing birth rate as fashion trends have greater influence, bolstered by rising use of social media

While value growth of childrenswear was still lower than that of menswear, womenswear and sportswear, the category saw higher growth in 2019 than it did in the previous year. Mixed trends have been observed, with imported products from China challenging smaller domestic as well as some global brands, while demand for high-quality products such as those made with organic cotton was increasing as well.

Sales and promotion of childrenswear are highest at the start of school semesters

In Thailand, sales of childrenswear tend to be particularly heavy during the two periods of the year that fall immediately before and during the start of each of the two school semesters. Thai children usually start school at the age of three, at which point parents are responsible for supplying them with a school uniform and appropriate shoes.

Robinson Department store collaborates with We Bare Bears to product a limited collection under its FOF Kids brand of childrenswear

In June 2019 Robinson Department store launched a limited edition of its house brand of childrenswear – FOF Kids – resulting from its collaboration with the creators/owners of the popular We Bare Bears cartoon. Robinson, which is the sole owner of the copyrights for production and distribution of its house brand, looked to the special collection to capitalise on the fashion-conscious trend among younger girls and boys while helping to expand its consumer base and create higher brand recognition among Thai shoppers.

COMPETITIVE LANDSCAPE

Abundantly populated with small brands and unbranded products, the fragmented childrenswear landscape gives local players advantages over international rivals

The childrenswear landscape in Thailand is populated with so many small brands and unbranded products that no player held a value share exceeding 3% in 2019. The domestic company Reno (Thailand) was the category’s leading player, with its first-ranked AIIZ XII brand and fourth-ranked AIIZ Baby.

Childrenswear brands gain maximum exposure at two major annual fairs devoted to maternal and children’s products, which attract thousands of visitors in Thailand

Both international and domestic brands participate in major, annual fairs in Thailand in order to gain recognition and build up their customer base. One of those venues is the Amarin Baby & Kids Fair, a four-day event held in BITEC Bangna in Bangkok and the other is the four-day Baby & Kids Best Buy (BBB) fair held at the Impact Muang Thong Thani Challenger Hall in Muang Thong Thani, Nonthaburi Province, a northern suburb of Bangkok.

Price-sensitive parents find what they are looking for at retailers that offer private label childrenswear

Price-sensitive parents in Thailand looking for low-priced childrenswear often opt for private label products. Private label childrenswear is widely present in Thailand and can be purchased from hypermarkets throughout the country.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Childrenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Value growth of childrenswear remains positive despite slowing birth rate as fashion trends have greater influence, bolstered by rising use of social media

Sales and promotion of childrenswear are highest at the start of school semesters

Robinson Department store collaborates with We Bare Bears to product a limited collection under its FOF Kids brand of childrenswear

COMPETITIVE LANDSCAPE

Abundantly populated with small brands and unbranded products, the fragmented childrenswear landscape gives local players advantages over international rivals

Childrenswear brands gain maximum exposure at two major annual fairs devoted to maternal and children’s products, which attract thousands of visitors in Thailand

Price-sensitive parents find what they are looking for at retailers that offer private label childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Special collections, product innovation, social media and rapid development of e-commerce result in higher fashion consciousness and higher market growth

Product innovations proliferate within Thailand’s highly competitive marketing landscape

In Thailand’s highly fragmented competitive environment, domestic players are gaining influence despite popularity of global sportswear and fast fashion brands

As e-commerce becomes increasingly influential, domestic brands especially engage in aggressive online expansion

Tourism, ongoing demand for street fashion and sportswear and aggressive promotion by domestic brands will continue to support market growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Value growth of childrenswear remains positive despite slowing birth rate as fashion trends have greater influence, bolstered by rising use of social media

Sales and promotion of childrenswear are highest at the start of school semesters

Robinson Department store collaborates with We Bare Bears to product a limited collection under its FOF Kids brand of childrenswear

COMPETITIVE LANDSCAPE

Abundantly populated with small brands and unbranded products, the fragmented childrenswear landscape gives local players advantages over international rivals

Childrenswear brands gain maximum exposure at two major annual fairs devoted to maternal and children’s products, which attract thousands of visitors in Thailand

Price-sensitive parents find what they are looking for at retailers that offer private label childrenswear

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Value growth of childrenswear remains positive despite slowing birth rate as fashion trends have greater influence, bolstered by rising use of social media

Sales and promotion of childrenswear are highest at the start of school semesters

Robinson Department store collaborates with We Bare Bears to product a limited collection under its FOF Kids brand of childrenswear

COMPETITIVE LANDSCAPE

Abundantly populated with small brands and unbranded products, the fragmented childrenswear landscape gives local players advantages over international rivals

Childrenswear brands gain maximum exposure at two major annual fairs devoted to maternal and children’s products, which attract thousands of visitors in Thailand

Price-sensitive parents find what they are looking for at retailers that offer private label childrenswear

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Special collections, product innovation, social media and rapid development of e-commerce result in higher fashion consciousness and higher market growth

Product innovations proliferate within Thailand’s highly competitive marketing landscape

In Thailand’s highly fragmented competitive environment, domestic players are gaining influence despite popularity of global sportswear and fast fashion brands

As e-commerce becomes increasingly influential, domestic brands especially engage in aggressive online expansion

Tourism, ongoing demand for street fashion and sportswear and aggressive promotion by domestic brands will continue to support market growth

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports