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Learn moreFeb 2021
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Due to the speed at which children grow out of their clothes – especially babies and toddlers – the demand for childrenswear was not as affected by COVID-19 as womenswear and menswear. Nevertheless, the closure of non-essential stores, coupled with the temporary closure of schools, still had a negative impact on sales of childrenswear in 2020.
Faced with plummeting sales and many new COVID-19 related challenges, several players in childrenswear focused on CSR efforts to foster a more positive brand image. For example, ICC International PCL’s Absorba brand donated 2,000 nano zinc oxide children’s face masks to the Queen Sirikit National Institute of Child Health to help with their fight against COVID-19.
With in-store sales of childrenswear disrupted by COVID-19 there was a strong push towards e-commerce, with many of the leading players gearing up to take advantage. Many consumers flocked to popular e-commerce platforms such as Lazada, Shopee, JP Central and the dot.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.