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Country Report

Childrenswear in

Childrenswear in Thailand

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Back-to-school sales disrupted by school closures

Due to the speed at which children grow out of their clothes – especially babies and toddlers – the demand for childrenswear was not as affected by COVID-19 as womenswear and menswear. Nevertheless, the closure of non-essential stores, coupled with the temporary closure of schools, still had a negative impact on sales of childrenswear in 2020.

Companies look for new opportunities during the COVID-19 crisis

Faced with plummeting sales and many new COVID-19 related challenges, several players in childrenswear focused on CSR efforts to foster a more positive brand image. For example, ICC International PCL’s Absorba brand donated 2,000 nano zinc oxide children’s face masks to the Queen Sirikit National Institute of Child Health to help with their fight against COVID-19.

E-commerce benefits from disruption to in-store sales

With in-store sales of childrenswear disrupted by COVID-19 there was a strong push towards e-commerce, with many of the leading players gearing up to take advantage. Many consumers flocked to popular e-commerce platforms such as Lazada, Shopee, JP Central and the dot.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Back-to-school sales disrupted by school closures

Companies look for new opportunities during the COVID-19 crisis

E-commerce benefits from disruption to in-store sales

RECOVERY AND OPPORTUNITIES

Childrenswear expected to see premiumisation as birth rate falls

Competition set to intensify as new players continue to enter the market

Fashion fairs expected to remain important for childrenswear manufacturers

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020

Megatrends

Country Report

Childrenswear in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Back-to-school sales disrupted by school closures

Companies look for new opportunities during the COVID-19 crisis

E-commerce benefits from disruption to in-store sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Back-to-school sales disrupted by school closures

Companies look for new opportunities during the COVID-19 crisis

E-commerce benefits from disruption to in-store sales

RECOVERY AND OPPORTUNITIES

Childrenswear expected to see premiumisation as birth rate falls

Competition set to intensify as new players continue to enter the market

Fashion fairs expected to remain important for childrenswear manufacturers

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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