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Childrenswear in
Taiwan

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Declining birth rate influences sales of childrenswear

Many young adults in Taiwan face economic problems, with house prices being very high. As a result, many young couples are afraid to start a family as they believe they would be unable to support their children financially or be able to provide them with a good environment to grow up in.

Smaller families results in greater spending per child

While the falling number of children has impacted volume sales of childrenswear having less children per family has led to some parents being willing to spend more on childrenswear, thereby boosting value growth. Nowadays most households consist of dual income families, which has led to an increase in disposable income.

Consumers look for comfort and quality when shopping for childrenswear

Quality is one of the key things that is considered when it comes to purchasing childrenswear in Taiwan, especially for infants. The quality of the baby and toddler wear can impact the infant’s health and comfort and therefore this is often seen as a more import factor than the design or brand.

COMPETITIVE LANDSCAPE
Foreign Brands Leads The Market

Mirroring trends seen in menswear and womenswear, international sports and activewear brands such as Nike and adidas were among the strongest performers in childrenswear in 2018. Parents are familiar with these brands and appreciate the comfort that they provide.

Domastic brands losing ground due to increased competition

Domestic players, such as Les Enphants and Love World, remain among the leading players within childrenswear in Taiwan. This is thanks to their knowledge of the local market and long-standing presence, as well as the offer of apparel featuring well-known cartoon characters, such as with Les Enfants’ Avon Disney range.

Fast fashion brands becoming increasingly popular

Since entering childrenswear fast fashion brands such as Uniqlo, Zara Kids and H&M have seen strong growth, with Uniqlo climbing into second place in the rankings in 2018. Nowadays, fashion trends are also influencing childrenswear in Taiwan.

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Childrenswear in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in Taiwan?
  • What are the major brands in Taiwan?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in Taiwan - Category analysis

HEADLINES

PROSPECTS

Declining birth rate influences sales of childrenswear
Smaller families results in greater spending per child
Consumers look for comfort and quality when shopping for childrenswear

COMPETITIVE LANDSCAPE

Foreign Brands Leads The Market
Domastic brands losing ground due to increased competition
Fast fashion brands becoming increasingly popular

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Steady economic growth and rise in tourism numbers boosts sales
Sportswear benefits from current trends
Fast fashion brands lead
Internet retailing on the rise
Improving economy set to support growth in apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

Other terminology:

SOURCES

Summary 1 Research Sources