Childrenswear is least impacted apparel category in 2021 and will demonstrate much smaller sales drops than in menswear and womenswear. The category benefits from the fact that children grow quickly and therefore need new apparel on a more regular basis.
Children used to mainly wear cute cotton apparel featuring colourful fun images. However, over the review period, parents started to dress their children more like adults as social media put pressure on consumers to show off photos of their children fashionably dressed.
Childrenswear has traditionally been dominated by five large players in Taiwan. However, over the review period sales have gradually become more fragmented.
Many young adults in Taiwan face economic problems, with house prices especially being very high. As such, many young couples are afraid to start a family, believing they will be unable to support their children financially or provide a good environment for them to grow up in.
People in Taiwan are increasingly sharing photos of daily life, including their children, on social media. As a result, parents are becoming more influential, with followers asking where they purchase their children’s clothes from and to provide opinions on the quality and reliability of specific suppliers.
In Taiwan, a growing number of generation Z parents are focusing on the functionality of children's clothing to ensure that their child’s movement is not restricted. This improves both play and comfort for the child.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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