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Country Report

Childrenswear in

Childrenswear in Taiwan

15 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low birth rate set to place limits on growth

Childrenswear is set to register very moderate growth over the forecast period and the main reason for this is that Taiwan’s low birth rate. In addition, the country’s birth rate is declining, although this is unlikely to result in negative growth in sales of childrenswear and this is because parents and grandparents now have fewer children to spend money on.

Dressing children like small adults set to continue influencing sales of childrenswear

Increasingly, the childrenswear offered by general apparel and footwear brands that closely resembles clothing for adults is set to present a threat to sales of childrenswear-specific brands. Unlike childrenswear-specific brands, emerging international apparel and footwear players, including fast fashion brands, have positioned childrenswear to be as fashionable as menswear and womenswear.

Retail distribution of childrenswear set to continue developing and changing

Department stores usually offer premium childrenswear, including formalwear and premium imported brands, while retailers that specialise entirely in childrenswear generally offer items at wholesale prices that are considerably lower prices than in department stores. In addition, international apparel and footwear specialist retailers such as Uniqlo and GAP that have fully-developed childrenswear ranges are also drawing consumers away from department stores.

COMPETITIVE LANDSCAPE

Chickabiddy Co ascends to the summit of childrenswear

2017 saw Chickabiddy Co Ltd usurp former category leader Les Enphants Co Ltd to claim the title of the leading player in childrenswear. The companies exchanged positions as Chickabiddy gained one percentage point in value share to finish the year on 8%, while baby and toddler wear specialist Les Enphants lost one percentage point from its value share as it slid to 7%, down from 11% at the start of the review period.

Uniqlo the most dynamic player for the second consecutive year

Uniqlo Taiwan Ltd again witnessed the most dynamic growth in childrenswear in 2017 after the retailer opened numerous new outlets during 2016 and 2017. The improvement of Uniqlo’s position in childrenswear is due to the company’s clever positioning of its outlets at street level, which enables it to attract consumers, while its large, bright stores are also more inviting for families with children to shop in.

General apparel brands continue to gain ground on childrenswear specialists

General apparel brands outperformed their rivals that specialise in childrenswear towards the end of the review period. One reason for this is that childrenswear-specific brands are often quite expensive and this is because they are usually sold through department stores.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Taiwan?
What are the major brands in Taiwan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Taiwan - Category analysis

HEADLINES

PROSPECTS

Low birth rate set to place limits on growth

Dressing children like small adults set to continue influencing sales of childrenswear

Retail distribution of childrenswear set to continue developing and changing

COMPETITIVE LANDSCAPE

Chickabiddy Co ascends to the summit of childrenswear

Uniqlo the most dynamic player for the second consecutive year

General apparel brands continue to gain ground on childrenswear specialists

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Sportswear reinforces its status as the most dynamic apparel and footwear category

Childrenswear continues to thrive despite the falling birth rate

International brands remain in the lead as smaller independent brands boom

The success of international fast fashion brands continues to influence the industry

Steady sales growth expected in apparel and footwear over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Taiwan

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Executive Summary

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PROSPECTS

Low birth rate set to place limits on growth

Dressing children like small adults set to continue influencing sales of childrenswear

Retail distribution of childrenswear set to continue developing and changing

COMPETITIVE LANDSCAPE

Chickabiddy Co ascends to the summit of childrenswear

Uniqlo the most dynamic player for the second consecutive year

General apparel brands continue to gain ground on childrenswear specialists

Samples

Overview

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Table of Contents

Childrenswear in Taiwan - Category analysis

HEADLINES

PROSPECTS

Low birth rate set to place limits on growth

Dressing children like small adults set to continue influencing sales of childrenswear

Retail distribution of childrenswear set to continue developing and changing

COMPETITIVE LANDSCAPE

Chickabiddy Co ascends to the summit of childrenswear

Uniqlo the most dynamic player for the second consecutive year

General apparel brands continue to gain ground on childrenswear specialists

CATEGORY DATA

Apparel and Footwear in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Sportswear reinforces its status as the most dynamic apparel and footwear category

Childrenswear continues to thrive despite the falling birth rate

International brands remain in the lead as smaller independent brands boom

The success of international fast fashion brands continues to influence the industry

Steady sales growth expected in apparel and footwear over the forecast period

MARKET DATA

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