Childrenswear in South Africa

April 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Childrenswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Childrenswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Childrenswear in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Childrenswear in South Africa?
  • Which are the leading brands in South Africa?
  • How are products distributed in South Africa?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Childrenswear in South Africa?
  • Where is future growth expected to be most dynamic?

Childrenswear in South Africa - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Childrenswear remains positive performer, driven by replacement purchases
Tough economic conditions and need for frequent replacements encourage consumers to seek value
Social media drives trends in childrenswear

PROSPECTS AND OPPORTUNITIES

Further growth as parents seek alternative schooling options
Licensed clothing set to continue to grow, supporting childrenswear growth
Focus on sustainability sees brands focus on the reusable element of their clothing

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2016-2021 Table 2 Sales of Childrenswear by Category: Value 2016-2021 Table 3 Sales of Childrenswear by Category: % Volume Growth 2016-2021 Table 4 Sales of Childrenswear by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Childrenswear: % Value 2017-2021 Table 6 LBN Brand Shares of Childrenswear: % Value 2018-2021 Table 7 Forecast Sales of Childrenswear by Category: Volume 2021-2026 Table 8 Forecast Sales of Childrenswear by Category: Value 2021-2026 Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026 Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2016-2021 Table 12 Sales of Apparel and Footwear by Category: Value 2016-2021 Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021 Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021 Table 15 NBO Company Shares of Apparel and Footwear: % Value 2017-2021 Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021 Table 17 Distribution of Apparel and Footwear by Format: % Value 2016-2021 Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2021 Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026 Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026 Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026 Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Childrenswear

  • Baby and Toddler Wear
  • Boys' Apparel
  • Girls' Apparel

Childrenswear

This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Childrenswear research and analysis database.

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