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Country Report

Childrenswear in

Childrenswear in South Africa

13 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increased budget allocated to childrenswear

As more women join the labour force or stay in education for longer, the age for starting a family is increasing. This results in smaller families, and with both parents working, there is more money to spend on fewer children.

Parents continue spending on their children

The “mini-me” trend persisted in 2017, whereby childrenswear continued to be influenced by adult clothing. The economy and regulatory situation may have led to parents cut back on certain purchases, but when it comes to their children, parents are willing to fulfil their children’s desires.

Aspirational consumers demand premium brands, but at discounted prices

Purchases by middle- and higher-income consumers are driven by aspiration, despite the tough economic climate. Clothing from the brands Cotton On Kids and H&M Kids, for example, is priced higher than products from local value retailers, but many consumers still demand such brands.

COMPETITIVE LANDSCAPE

Local retailers are among the top five in this highly fragmented category

The strength of local retailers stems from the fact that the clothing industry has for a long time been controlled by local players. It was only in recent years that international players started entering the market with stand-alone stores, diluting sales and taking share from local players.

High fragmentation, especially within the younger segment

Childrenswear is highly fragmented in South Africa, with cheap unbranded clothing from Asian countries being popular amongst low- and middle-income consumers. Unbranded childrenswear is sold at highly competitive prices and appeals to low-income and income-constrained individuals.

Teens – an important consumer group

Teen spending is important in South Africa. Unlike in first-world countries, where teenagers take part-time jobs and become financially independent, in South Africa most teenagers rely on their parents for their monthly expenses.

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Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in South Africa - Category analysis

HEADLINES

PROSPECTS

Increased budget allocated to childrenswear

Parents continue spending on their children

Aspirational consumers demand premium brands, but at discounted prices

COMPETITIVE LANDSCAPE

Local retailers are among the top five in this highly fragmented category

High fragmentation, especially within the younger segment

Teens – an important consumer group

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

The challenging economic environment adversely impacts apparel and footwear

International brands exit the market and local retailers focus on private label

Retailers focus on the basics to drive footfall into bricks-and-mortar stores

Online sales are growing, but the strong mall culture dominates fashion retail

Macroeconomic factors and regulatory changes will impact apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increased budget allocated to childrenswear

Parents continue spending on their children

Aspirational consumers demand premium brands, but at discounted prices

COMPETITIVE LANDSCAPE

Local retailers are among the top five in this highly fragmented category

High fragmentation, especially within the younger segment

Teens – an important consumer group

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in South Africa - Category analysis

HEADLINES

PROSPECTS

Increased budget allocated to childrenswear

Parents continue spending on their children

Aspirational consumers demand premium brands, but at discounted prices

COMPETITIVE LANDSCAPE

Local retailers are among the top five in this highly fragmented category

High fragmentation, especially within the younger segment

Teens – an important consumer group

CATEGORY DATA

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

The challenging economic environment adversely impacts apparel and footwear

International brands exit the market and local retailers focus on private label

Retailers focus on the basics to drive footfall into bricks-and-mortar stores

Online sales are growing, but the strong mall culture dominates fashion retail

Macroeconomic factors and regulatory changes will impact apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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