Consumers have seen their budgets constrained given the unstable economic situation as a result of the pandemic, and have been more cautious with their spending due to uncertainty over their immediate future. Despite the tough economic conditions and reduced budgets of consumers, childrenswear has been one of the most resilient categories in apparel and footwear in South Africa.
South Africa’s economic situation weakened declined due to COVID-19 and the restrictions on movement and trade put in place by the government. Consumers have faced pay cuts, reduced hours and for some, loss of employment.
COVID-19 has placed many restrictions on social events and gatherings. During South Africa’s first lockdown, schools closed, leading to many young children having to stay at home.
COVID-19 and the resulting lockdowns closed not only businesses but also schools. During 2020, schools across the country were closed.
As the pandemic has forced consumers to stay at home for longer, parents have increasingly turned to digital platforms to entertain their children. The growth in the use of social media increased drastically as a result.
COVID-19 has changed many aspects of consumers’ lives. Amid the global pandemic, consumers have placed greater importance on their health and wellness, and alongside this, greater interest in natural products.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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