During the pandemic, schools in South Africa shifted to online learning, enabling children to wear their own clothes rather than their school uniform. This further contributed to growing demand for childrenswear as they required a wider range of casual wear for home.
Searching for entertainment during pandemic-induced home seclusion, many South Africans subscribed to various subscription channels such as Showmax, Netflix and Disney+. This exposed many children to various Disney characters and cartoons that are now more familiar to them.
With a large proportion of South Africans identified as on low incomes, sustainable options are not considered as important as food or basic clothing. However, a small minority of South Africans seek to purchase their children sustainable clothing.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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