Childrenswear is expected to perform better than menswear and womenswear in the early part of the forecast period, largely because parents replace clothing for children more regularly as they outgrow them. Nevertheless, retail value sales are expected to decline in 2023 with the economy still struggling with high inflation.
A growing number of Danish parents will be looking to save money and support the environment in the coming years driving demand for second-hand clothes in-store and online. The niche market for renting clothes via platforms such as velzeet.
Private label childrenswear is expected to remain a strategic focus for major Danish retailers over the forecast period. As such, the availability of private label childrenswear is likely to increase with a greater emphasis on improving quality as private labels compete with branded products.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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