Childrenswear is set to maintain strong growth in the forecast period thanks to a fuller general return to pre-pandemic norms. The performance of the category will be limited to some extent by the general trend of having a smaller family and postponing establishing a family.
In the two years of the pandemic, an increased interest in the quality and sustainability of childrenswear was observed, especially among parents with average-to-high incomes. Currently, fast fashion is prevalent throughout most apparel categories, as consumers can find plenty of lower-priced clothing, and many Romanian parents do not care that these garments will not last.
E-commerce plays an important role in childrenswear and has huge potential for growth over the forecast period. The number of online retailers is constantly rising, as Romanian parents have started to prefer online shopping for their children, especially babies and toddlers, as it is much easier than going with them to the shops.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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