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Country Report

Childrenswear in

Childrenswear in Romania

15 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value and volume sales are driven by increasing incomes and the birth rate

In 2018, childrenswear saw outstanding current value growth. This was the result of volume expansion within all categories (especially visible in baby and toddler wear), but also due to the increasing average unit price in current terms, as a result of the increasing inflation rate.

The expansion of outlets and wider availability drive volume sales

When it comes to baby and toddler wear, the most important factor driving volume sales is the frequent need to change children’s wardrobes. Between birth and three years old, not only do children grow very rapidly, but they also tend to get their clothing dirty very quickly; therefore, requiring a significant number of changes of clothes.

Social media and technology are trendsetters in childrenswear

There are two ways in which the development of social media and technology are affecting childrenswear. The first group influenced by the latest trends is parents.

COMPETITIVE LANDSCAPE

Pepco Poland remains the leader in childrenswear

The Pepco brand took the lead in childrenswear in the review period, immediately after its entry into the Romanian market. Pepco is a retailer selling high volumes, and its strategy of opening outlets in key locations in cities such as Bucharest, Timisoara, Cluj and Sibiu boosted consumer awareness of the brand, which drove sales.

Zara is a childrenswear brand which is perceived as premium

Mainly due to its pricing, Zara is positioned as a premium brand in childrenswear in Romania. Very popular amongst children aged between eight and 12, the brand has established its position as second player in this category in value terms, due to its fashionable products.

Lidl’s decline in the ranking

Lidl was the leading brand in childrenswear in value terms in the review period. However, its ranking fell from 2015, due to rising disposable incomes, which led consumers to migrate to higher-priced brands, such as Zara.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Romania?
What are the major brands in Romania?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Romania - Category analysis

HEADLINES

PROSPECTS

Value and volume sales are driven by increasing incomes and the birth rate

The expansion of outlets and wider availability drive volume sales

Social media and technology are trendsetters in childrenswear

COMPETITIVE LANDSCAPE

Pepco Poland remains the leader in childrenswear

Zara is a childrenswear brand which is perceived as premium

Lidl’s decline in the ranking

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear remain dynamic

Increasing disposable incomes and internet retailing sustain development

Fast fashion retailers remain in the top positions in value terms

Sales of apparel and footwear are boosted by social media

Unstable political environment offsets the development of apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Value and volume sales are driven by increasing incomes and the birth rate

The expansion of outlets and wider availability drive volume sales

Social media and technology are trendsetters in childrenswear

COMPETITIVE LANDSCAPE

Pepco Poland remains the leader in childrenswear

Zara is a childrenswear brand which is perceived as premium

Lidl’s decline in the ranking

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Romania - Category analysis

HEADLINES

PROSPECTS

Value and volume sales are driven by increasing incomes and the birth rate

The expansion of outlets and wider availability drive volume sales

Social media and technology are trendsetters in childrenswear

COMPETITIVE LANDSCAPE

Pepco Poland remains the leader in childrenswear

Zara is a childrenswear brand which is perceived as premium

Lidl’s decline in the ranking

CATEGORY DATA

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear remain dynamic

Increasing disposable incomes and internet retailing sustain development

Fast fashion retailers remain in the top positions in value terms

Sales of apparel and footwear are boosted by social media

Unstable political environment offsets the development of apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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