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Country Report

Childrenswear in

Childrenswear in Romania

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Despite parents more likely to prioritise their children’s needs, childrenswear witnesses declining sales

Following the outbreak of COVID-19, childrenswear will see both declining current value and volume sales in 2020 overall. However, in comparison to womenswear and menswear, childrenswear has been less severely impacted.

Closure of schools sees parents favour comfortable clothes for their children rather than school clothes

Another factor leading to both decreasing demand and current value sales of childrenswear has been the closure of schools during lockdown. In a bid to control the spread of the virus, the government closed all schools in Romania for some time and students were receiving online classes from home instead.

Back-to-school campaigns reduced due to fears of contagion and ongoing financial issues

Schools were closed for a large majority of 2020, however the government decided to reopen them for the beginning of the school year in September 2020. Usually between the months of August and September there is a peak in sales of childrenswear due to parents purchasing school uniforms etc for their children’s school year.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Romania?
What are the major brands in Romania?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite parents more likely to prioritise their children’s needs, childrenswear witnesses declining sales

Closure of schools sees parents favour comfortable clothes for their children rather than school clothes

Back-to-school campaigns reduced due to fears of contagion and ongoing financial issues

RECOVERY AND OPPORTUNITIES

Immediate rebound but economic uncertainty will delay recovery process

Growing awareness of fast fashion leads to increased demand for sustainable childrenswear

Parents rely on social media for fashion inspiration for their children’s clothing

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Eastern Europe – 2020

Megatrends

Country Report

Childrenswear in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Despite parents more likely to prioritise their children’s needs, childrenswear witnesses declining sales

Closure of schools sees parents favour comfortable clothes for their children rather than school clothes

Back-to-school campaigns reduced due to fears of contagion and ongoing financial issues

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite parents more likely to prioritise their children’s needs, childrenswear witnesses declining sales

Closure of schools sees parents favour comfortable clothes for their children rather than school clothes

Back-to-school campaigns reduced due to fears of contagion and ongoing financial issues

RECOVERY AND OPPORTUNITIES

Immediate rebound but economic uncertainty will delay recovery process

Growing awareness of fast fashion leads to increased demand for sustainable childrenswear

Parents rely on social media for fashion inspiration for their children’s clothing

CATEGORY DATA

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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