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Country Report

Childrenswear in

Childrenswear in Romania

Mar 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value and volume sales are driven by increasing incomes despite the negative demographics

Childrenswear recorded good current value growth in 2019. This was the result of volume expansion within all categories (especially visible in baby and toddler wear), but also due to the increasing average unit price in current terms, as a result of the higher inflation rate.

The expansion of outlets and wider availability drive volume sales

When it comes to baby and toddler wear, the most important factor driving volume sales is the frequent need to change children’s wardrobes. Between birth and three years old, not only do children grow rapidly, but they also tend to get their clothing dirty very quickly, therefore requiring a significant number of changes of clothes.

Social media and technology are trendsetters in childrenswear

The development of social media and technology is having a positive effect on childrenswear. The first group influenced by the latest trends is parents.

COMPETITIVE LANDSCAPE

Pepco Poland increases its lead dramatically in 2019

The Pepco brand took the lead in childrenswear in the review period, immediately after its entry into the Romanian market, and extended its lead dramatically in 2019. The retailer sells high volumes, and its strategy of opening outlets in key locations in cities such as Bucharest, Timisoara, Cluj and Sibiu boosted consumer awareness of the brand, which drove sales.

Specialist childrenswear retailers also increasingly popular

Specialist childrenswear stores such as Coccodrillo, Petit Bateau, Primigi, SMYK All For Kids and Mothercare are also popular among many parents, with some opting for these types of outlet over fast fashion retailers. These specialists tend to offer good quality products in one-stop shops, with everything children may need under one roof.

Premium brands perform well

It is not only discounters which are performing well in childrenswear, premium childrenswear brands are also gaining strong footholds in the local market. The children’s footwear category benefited from this trend in 2019 as parents increasingly sought to provide well-made, quality footwear for their children.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Romania?
What are the major brands in Romania?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Romania - Category analysis

HEADLINES

PROSPECTS

Value and volume sales are driven by increasing incomes despite the negative demographics

The expansion of outlets and wider availability drive volume sales

Social media and technology are trendsetters in childrenswear

COMPETITIVE LANDSCAPE

Pepco Poland increases its lead dramatically in 2019

Specialist childrenswear retailers also increasingly popular

Premium brands perform well

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear remain dynamic

Increasing disposable incomes and e-commerce drive development

Fast fashion retailers remain in the top positions

Sales of apparel and footwear are boosted by social media

Unstable political environment a potential obstacle to the development of apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Value and volume sales are driven by increasing incomes despite the negative demographics

The expansion of outlets and wider availability drive volume sales

Social media and technology are trendsetters in childrenswear

COMPETITIVE LANDSCAPE

Pepco Poland increases its lead dramatically in 2019

Specialist childrenswear retailers also increasingly popular

Premium brands perform well

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Romania - Category analysis

HEADLINES

PROSPECTS

Value and volume sales are driven by increasing incomes despite the negative demographics

The expansion of outlets and wider availability drive volume sales

Social media and technology are trendsetters in childrenswear

COMPETITIVE LANDSCAPE

Pepco Poland increases its lead dramatically in 2019

Specialist childrenswear retailers also increasingly popular

Premium brands perform well

CATEGORY DATA

Apparel and Footwear in Romania - Industry Overview

EXECUTIVE SUMMARY

Sales of apparel and footwear remain dynamic

Increasing disposable incomes and e-commerce drive development

Fast fashion retailers remain in the top positions

Sales of apparel and footwear are boosted by social media

Unstable political environment a potential obstacle to the development of apparel and footwear

MARKET DATA

CORONAVIRUS (COVID-19)

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