Childrenswear in Vietnam

January 2023
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Childrenswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Childrenswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Childrenswear in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Childrenswear in Vietnam?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Childrenswear in Vietnam?
  • Where is future growth expected to be most dynamic?

Childrenswear in Vietnam - Category analysis

KEY DATA FINDINGS

Childrenswear rebounds strongly, as parents now more confident to take their children out again
Parents are paying more attention to the characteristics of the materials in the clothing they select for their children
Growth of e-commerce helps to boost sales of childrenswear
Ongoing positive growth expected, with boys’ apparel slightly outperforming apparel for girls
Online shopping trends set to continue over the forecast period, although counterfeit goods will suppress potential sales
Fiercer competition expected in a highly fragmented category
Table 1 Sales of Childrenswear by Category: Volume 2017-2022
Table 2 Sales of Childrenswear by Category: Value 2017-2022
Table 3 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 4 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 6 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 7 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 8 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027

Apparel and Footwear in Vietnam - Industry Overview

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retail developments
What next for apparel and footwear?
Table 11 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 12 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 17 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Childrenswear

  • Baby and Toddler Wear
  • Boys' Apparel
  • Girls' Apparel

Childrenswear

This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Childrenswear research and analysis database.

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