Childrenswear will maintain positive growth over the forecast period, albeit both value and volume will slow down from the sales spikes seen in 2022 following the pandemic slump. Ongoing demand will come from an interest in outdoor activities along with the rising number of people starting to travel again.
It should be noted that many consumers seek the best quality at the most affordable prices when it comes to choosing clothing for their children, due to the fact that children’s apparel has shorter lifecycles than clothing for adults due to the very fact that children grow. E-commerce offers a wide range of options, across a wide range of price points, thus the channel is well suited to the category.
Childrenswear in Vietnam is a highly fragmented category, with only very small single-digit and sub-decimal shares held by named brands and a close-to-majority held by unbranded “others”. This is partly due to the huge popularity and availability of cheap unbranded and counterfeit products from neighbouring countries, especially China, Thailand, and Cambodia.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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