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Country Report

Childrenswear in

Childrenswear in Chile

13 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fewer children are born, but spending per child grows

The birth rate in Chile continues to decrease. In general, parenting is postponed, and couples have at the most one or two children, since Chilean women take their careers seriously and are enjoying increasing disposable incomes.

Department stores is the main distribution channel, but specialist stores gain ground

As witnessed in menswear and womenswear, the main distribution channel for childrenswear is department stores. Mass market channels such as hypermarkets are important, but these are more basic and low-priced products can be found, and they are giving greater space to their private label lines, leading to outstanding brands reinforcing their own-store strategy.

Daily usage and special occasion childrenswear

There are two kinds of purchase in Chile. There is the daily usage childrenswear, and the “special occasion” childrenswear.

COMPETITIVE LANDSCAPE

National retailers dominate childrenswear, while specialist brands rapidly grow

Undoubtedly, the big retailers and department stores dominate this category, although they have slowly been giving way to specialist brands and international brands such as Colloky and H&M respectively, which slowly gained ground during the review period. Consumers are earning higher incomes and are thus capable of spending more on childrenswear.

Growing importance of private label in childrenswear

Many families are concerned about receiving the best value for money when buying clothes for their children. During the review period, the purchase of clothes through supermarket and hypermarket chains increased, as these retailers have improved the quality of their collections, becoming attractive options for parents due to their low prices.

International brands begin to arrive in tandem with national retailers

Towards the end of the review period, there was rapid growth of international brands such as Zara and H&M, and specialist brands such as Colloky and Limonada. Faced with this rapid expansion, national retailers have begun to bring reputable international brands under exclusivity agreements to avoid losing sales to these new competitors.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Chile?
What are the major brands in Chile?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Chile - Category analysis

HEADLINES

PROSPECTS

Fewer children are born, but spending per child grows

Department stores is the main distribution channel, but specialist stores gain ground

Daily usage and special occasion childrenswear

COMPETITIVE LANDSCAPE

National retailers dominate childrenswear, while specialist brands rapidly grow

Growing importance of private label in childrenswear

International brands begin to arrive in tandem with national retailers

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

New brands and online sales boost apparel and footwear sales in Chile

Department stores and apparel and footwear specialist retailers are preferred distribution channels

International and fast-fashion brands increase competition

Internet retailing gains in importance

Stable volume, lower margins

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fewer children are born, but spending per child grows

Department stores is the main distribution channel, but specialist stores gain ground

Daily usage and special occasion childrenswear

COMPETITIVE LANDSCAPE

National retailers dominate childrenswear, while specialist brands rapidly grow

Growing importance of private label in childrenswear

International brands begin to arrive in tandem with national retailers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Chile - Category analysis

HEADLINES

PROSPECTS

Fewer children are born, but spending per child grows

Department stores is the main distribution channel, but specialist stores gain ground

Daily usage and special occasion childrenswear

COMPETITIVE LANDSCAPE

National retailers dominate childrenswear, while specialist brands rapidly grow

Growing importance of private label in childrenswear

International brands begin to arrive in tandem with national retailers

CATEGORY DATA

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

New brands and online sales boost apparel and footwear sales in Chile

Department stores and apparel and footwear specialist retailers are preferred distribution channels

International and fast-fashion brands increase competition

Internet retailing gains in importance

Stable volume, lower margins

MARKET DATA

DEFINITIONS

SOURCES

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