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Country Report

Childrenswear in

Childrenswear in Chile

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

In a category where fewer companies are present, all the leading childrenswear players except the fast fashion giant H&M are domestic ones

In Chile, fewer companies are strongly present in childrenswear than what we see in other apparel and footwear categories. In fact, 10 players accounted for more than three quarters of the category’s value sales in 2019.

Domestic brands still dominate sales in childrenswear, where major brands have been lacking, but global brands are challenging their hold

In childrenswear, where major global brands have largely been lacking, domestic brands have dominated sales in Chile, while remaining nearly unknown outside their borders. However, the childrenswear landscape is at a turning point in Chile as well as globally, whereby there are fewer and fewer children, distribution is becoming transformed and domestic players are facing increased competition from non-specialised operators.

E-commerce becomes a fundamental tool in sales strategies for childrenswear players

E-commerce has become a fundamental tool in the sales strategy for companies that sell baby clothes and other childrenswear. One reason that online shopping for baby clothes is thriving in Chile today is that new parents aged between 30 and 40 years or younger are quite accustomed to getting advice and information via social media channels they know, such as Instagram, Twitter or YouTube, and to shopping online, all of which can save them time and money.

COMPETITIVE LANDSCAPE

Major department stores Falabella, Cencosud and Ripley account for more than half of the category’s value

Falabella remained the undisputed leader in sales of childrenswear in 2019, having generated twice the sales value as Cencosud Retail, its closest competitor, over the year. Falabella, Cencosud Retail and the other major department store operator, Ripley Corp, continued to hold the leading positions in childrenswear and jointly account for more than half of category value.

Grupo Limonada set to expand Chilean childrenswear company’s reach in Chile and beyond

The Chilean children's clothing company Limonada (Valverde Norambuena), founded in 1985, is expanding in the country as part of Grupo Limonada, through which it expects to reach 100 stores and then prepare to start operations in Mexico. Limonada, currently the fourth leading childrenswear brand in the country, stands out for having original designs and for being an exclusive children's clothing store with many years in the Chilean market.

Children’s footwear specialist Colloky named as one of the five fashion e-commerce websites in Chile

Towards the end of 2018, Sociedad Comercial e Industrial Colloky (Colloky) was named on the website marketing4ecommerce.cl as one of the five best fashion e-commerce players in the country, where it is notable that in this arena the companies of national origin more often take higher positions than international ones do.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Chile?
What are the major brands in Chile?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Chile - Category analysis

HEADLINES

PROSPECTS

In a category where fewer companies are present, all the leading childrenswear players except the fast fashion giant H&M are domestic ones

Domestic brands still dominate sales in childrenswear, where major brands have been lacking, but global brands are challenging their hold

E-commerce becomes a fundamental tool in sales strategies for childrenswear players

COMPETITIVE LANDSCAPE

Major department stores Falabella, Cencosud and Ripley account for more than half of the category’s value

Grupo Limonada set to expand Chilean childrenswear company’s reach in Chile and beyond

Children’s footwear specialist Colloky named as one of the five fashion e-commerce websites in Chile

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

Chilean apparel and footwear industry still feels the impact of reduced Argentinean tourism, overstocking and cheaper imports, but fast fashion offers an upside

Sportswear retailing hit by decline in tourism and lower domestic demand, resulting in overstocking

Department stores hold leading value shares, but fast fashion and sportswear brands are all gaining traction in the retailing landscape

E-commerce has increasingly significant impact on the domestic market

Growth is anticipated for apparel and footwear market over the forecast period despite challenges facing the industry in 2018 and 2019

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

In a category where fewer companies are present, all the leading childrenswear players except the fast fashion giant H&M are domestic ones

Domestic brands still dominate sales in childrenswear, where major brands have been lacking, but global brands are challenging their hold

E-commerce becomes a fundamental tool in sales strategies for childrenswear players

COMPETITIVE LANDSCAPE

Major department stores Falabella, Cencosud and Ripley account for more than half of the category’s value

Grupo Limonada set to expand Chilean childrenswear company’s reach in Chile and beyond

Children’s footwear specialist Colloky named as one of the five fashion e-commerce websites in Chile

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Overview

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Table of Contents

Childrenswear in Chile - Category analysis

HEADLINES

PROSPECTS

In a category where fewer companies are present, all the leading childrenswear players except the fast fashion giant H&M are domestic ones

Domestic brands still dominate sales in childrenswear, where major brands have been lacking, but global brands are challenging their hold

E-commerce becomes a fundamental tool in sales strategies for childrenswear players

COMPETITIVE LANDSCAPE

Major department stores Falabella, Cencosud and Ripley account for more than half of the category’s value

Grupo Limonada set to expand Chilean childrenswear company’s reach in Chile and beyond

Children’s footwear specialist Colloky named as one of the five fashion e-commerce websites in Chile

CATEGORY DATA

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

Chilean apparel and footwear industry still feels the impact of reduced Argentinean tourism, overstocking and cheaper imports, but fast fashion offers an upside

Sportswear retailing hit by decline in tourism and lower domestic demand, resulting in overstocking

Department stores hold leading value shares, but fast fashion and sportswear brands are all gaining traction in the retailing landscape

E-commerce has increasingly significant impact on the domestic market

Growth is anticipated for apparel and footwear market over the forecast period despite challenges facing the industry in 2018 and 2019

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

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