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Country Report

Childrenswear in

Childrenswear in Chile

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong demand for low-priced products

The speed with which children grow out of clothes, the frequency with which those clothes become dirty and the vigorous activity they have to endure all encourage consumers to purchase low-priced childrenswear for everyday use. This has encouraged sales through hypermarkets and department stores, especially as retailers have improved the quality of their children’s clothing collections while maintaining affordable prices.

Increasingly mirroring adult categories

The expansion of fast fashion brands has been bolstered by the international trend towards parents matching their children’s clothing to their own. Social media and the prominence of celebrity children in fashionable clothing in the media are helping to change attitudes to childrenswear and boost interest in brands.

Combination of higher spending power and less time boosts brands

Another factor driving rising brand-consciousness and demand for major international brands in childrenswear is the increasing amount of purchasing power available per child as a result of the combination of a falling birth rate and increasing disposable incomes. This situation is being generated in part by women taking advantage of greater educational and career opportunities, which is leading to delays in setting up families and a reduction in the amount of time that parents can spend with their children.

COMPETITIVE LANDSCAPE

Consumers shifting away from department stores’ core brands

The major department stores operators, Falabella, Cencosud Retail and Ripley Corp, continued to hold the leading positions in childrenswear in 2018, jointly accounting for more than half of category value. Falabella and Ripley Corp each saw their value share eroded significantly in the final year of the review period, while Cencosud’s own largest brand, Tribu, also saw its share of category value decline.

Carter’s sees ongoing dynamism

Having entered Chile in late in 2015, Carter’s has pursued an aggressive expansion strategy in the market in alliance with local franchise partner, Eurofashion, a division of Cencosud which also owns the Topshop, American Eagle and Miss Selfridge franchises. Towards the end of the review period, Carter’s developed both a standalone store network in the market and a presence in Tiendas París department stores through concessions.

Fast fashion and sports brands show strong growth

The increasing brand focus in childrenswear and the growing tendency of parents to dress their children in similar clothing to their own contributed to strong growth for a number of major international brands towards the end of the review period. Fast fashion brands, such as H&M and Zara Kids, and sports brands, including Nike and adidas kids, were amongst the primary beneficiaries of these trends in 2018.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Chile?
What are the major brands in Chile?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Chile - Category analysis

HEADLINES

PROSPECTS

Strong demand for low-priced products

Increasingly mirroring adult categories

Combination of higher spending power and less time boosts brands

COMPETITIVE LANDSCAPE

Consumers shifting away from department stores’ core brands

Carter’s sees ongoing dynamism

Fast fashion and sports brands show strong growth

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

An improved performance, but the macroeconomic situation presents challenges

Fall in the number of Argentinean tourists affects sales in shopping centres

International and fast fashion brands intensify competition

Internet retailing expands but faces obstacles

Bright future for less developed categories with premiumisation potential

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong demand for low-priced products

Increasingly mirroring adult categories

Combination of higher spending power and less time boosts brands

COMPETITIVE LANDSCAPE

Consumers shifting away from department stores’ core brands

Carter’s sees ongoing dynamism

Fast fashion and sports brands show strong growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Chile - Category analysis

HEADLINES

PROSPECTS

Strong demand for low-priced products

Increasingly mirroring adult categories

Combination of higher spending power and less time boosts brands

COMPETITIVE LANDSCAPE

Consumers shifting away from department stores’ core brands

Carter’s sees ongoing dynamism

Fast fashion and sports brands show strong growth

CATEGORY DATA

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

An improved performance, but the macroeconomic situation presents challenges

Fall in the number of Argentinean tourists affects sales in shopping centres

International and fast fashion brands intensify competition

Internet retailing expands but faces obstacles

Bright future for less developed categories with premiumisation potential

MARKET DATA

DEFINITIONS

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