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Learn moreFeb 2021
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Despite the decrease in category sales, childrenswear performed comparatively better than menswear and womenswear because of the shorter lifecycles of the products. It is also important to note that some of the companies specialising in childrenswear have very well developed their e-commerce platforms, which has helped the decline to be less severe.
Childrenswear in Chile is characterised by few brands. Some 10 brands dominate more than three quarters of value sales.
In terms of imports, there have been no major problems in this category, and the downturn is due primarily to the drop in sales, and as an overstock situation has been created, so the number of imports is expected to decrease in the last quarter of the year. Although there are promotions and discounts, they are not generally used in this category, which is expecting a recovery in 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Childrenswear in Chile market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.