Many brands consider childrenswear an attractive category to target, following the trend of children as adults (as part of the “mini-me” trend), and therefore aligning childrenswear with global fashion. Fast fashion and current trends combined with the rapid growth of younger children (necessitating frequent purchases) create a greater risk factor, considering the impact that the textiles industry has on the environment.
The emerging trend of second-hand clothing continues to gain in popularity across apparel and footwear, including childrenswear. Although the second-hand market has been growing as part of the circular economy initiative in categories such as menswear or womenswear, for childrenswear it has a more practical growth driver.
With the concept of sustainability increasing as a priority for many Chileans and considering that childrenswear has a shorter lifespan compared with adult clothing, the category presents both a challenge and an opportunity for players to implement initiatives that address clothing waste. Although the second-hand clothing market has shown strong growth in recent years, there is also an emerging trend of innovating in terms of production and raw materials as a sustainable strategy.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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