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Country Report

Childrenswear in

Childrenswear in Japan

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Declining birth rate continues to hurt sales but spending per child on the rise

The birth rate in Japan saw a steady decline over the review period, leading to a fall in the population aged 0-14 years. With the consumer base declining, childrenswear in Japan contracted further in 2019.

New sales opportunities in second-hand and sharing market

During the review period, parents became more accustomed to exploring alternative, unconventional ways to obtain clothing for their children. The idea of hand-me-down clothing has spread online and becoming more convenient, with Mercari, CarryOn, KIDSROBE, and Lynks being some of the popular platforms in Japan where members can share, buy or sell their clothing online.

Social media influencers impacting sales

Popular social media platforms are creating new opportunity for marketing. With platforms such as Instagram and Tik Tok gaining popularity in the country, child/teen influencers are emerging and creating a new platform for parents to collect information about the latest fashion trends in childrenswear.

COMPETITIVE LANDSCAPE

Shimamura enjoys Birthday success

Shimamura remains the leading player in childrenswear with a strong presence through its retail outlets.

Adult fashion brands launch new childrenswear lines

In 2018, the newly renovated Zara store in Roppongi Tokyo started offering Zara’s newborn line Zara Mini which was the first retail outlet in Asia to offer this, although the chain does already offer its Zara Kids line across Japan. Meanwhile, in March 2019, Tomorrowland – known as a fashion brand for adults – began offering a new childrenswear line called Tomorrowland Boys & Girls.

Motherway and Roniworld declared bankrupt as category sales struggle

Due to the competitive market, declining child population, and emerging demand for second-hand childrenswear and sharing services, some manufacturers are finding it hard to remain profitable. As a result, some childrenswear companies have been forced into bankruptcy.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Japan?
What are the major brands in Japan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Japan - Category analysis

HEADLINES

PROSPECTS

Declining birth rate continues to hurt sales but spending per child on the rise

New sales opportunities in second-hand and sharing market

Social media influencers impacting sales

COMPETITIVE LANDSCAPE

Shimamura enjoys Birthday success

Adult fashion brands launch new childrenswear lines

Motherway and Roniworld declared bankrupt as category sales struggle

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Sales under pressure as population falls and consumers become more selective

Functionality becoming a key feature of the industry

Uniqlo retains the lead but sportswear brands riding high off athleisure trend

E-commerce flourishing as retailers take omnichannel approach

Fast fashion on the way out?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Declining birth rate continues to hurt sales but spending per child on the rise

New sales opportunities in second-hand and sharing market

Social media influencers impacting sales

COMPETITIVE LANDSCAPE

Shimamura enjoys Birthday success

Adult fashion brands launch new childrenswear lines

Motherway and Roniworld declared bankrupt as category sales struggle

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Japan - Category analysis

HEADLINES

PROSPECTS

Declining birth rate continues to hurt sales but spending per child on the rise

New sales opportunities in second-hand and sharing market

Social media influencers impacting sales

COMPETITIVE LANDSCAPE

Shimamura enjoys Birthday success

Adult fashion brands launch new childrenswear lines

Motherway and Roniworld declared bankrupt as category sales struggle

CATEGORY DATA

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Sales under pressure as population falls and consumers become more selective

Functionality becoming a key feature of the industry

Uniqlo retains the lead but sportswear brands riding high off athleisure trend

E-commerce flourishing as retailers take omnichannel approach

Fast fashion on the way out?

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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