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Country Report

Childrenswear in

Childrenswear in Japan

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value decline due to economic uncertainty

Childrenswear current value sales suffered decline in 2017 due to economic uncertainty in addition to the ongoing decline in the number of children in Japan. However, the forecast remains positive thanks to the recovering economy and increasing numbers of travellers who mainly seek baby and toddler wear.

Growing second-hand purchasing threatens growth

Childrenswear remains heavily impacted by the growing popularity of second-hand consumer-to-consumer purchases. Mercari is one of the fastest-growing consumer-to-consumer purchasing platforms, and it is particularly popular among young smartphone users.

Boys' apparel and girls' apparel also struggles

Boys’ and girls’ apparel also struggled in 2017. This area was also influenced by adult fashion trends benefiting from many players offering more fashionable options, particularly clothes matching with those of their parents and grandparents.

COMPETITIVE LANDSCAPE

Nishimatsuya and Shimamura continue to grow

Childrenswear specialist retailer, Nishimatsuya, remained to leader in the category in 2017. The company actively opened new stores to expand its network.

Fast Retailing starts selling baby and toddler wear

Fast retailing started to sell maternity clothes and baby wear under its popular brand, Uniqlo. The company aims to expand childrenswear in the hope that consumers will continue to purchase throughout pregnancy to childhood.

Sales channels fragmented

Sales channels for boys’ and girls’ apparel are fragmented, but baby and toddler wear continues to be purchased primarily at department stores. Aside from department stores, baby goods specialist retailers such as Nishimatsuya and Akachan Honpo remain popular.

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Samples

Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Japan?
What are the major brands in Japan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Japan - Category analysis

HEADLINES

PROSPECTS

Value decline due to economic uncertainty

Growing second-hand purchasing threatens growth

Boys' apparel and girls' apparel also struggles

COMPETITIVE LANDSCAPE

Nishimatsuya and Shimamura continue to grow

Fast Retailing starts selling baby and toddler wear

Sales channels fragmented

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2012-2017
Table 2 Sales of Childrenswear by Category: Value 2012-2017
Table 3 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 4 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 7 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 8 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Growth hindered by economic and demographic factors while tourist spending disappoints

Sportswear enjoys attention thanks to athleisure trend and rising interest in lifestyle products

Polarisation trend becomes more obvious among price-conscious consumers

Online sales boosted by smartphone apps but remain marginal

Overall forecast period decline despite the popularity of sportswear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Childrenswear in Japan

New Report Guarantee

Executive Summary

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PROSPECTS

Value decline due to economic uncertainty

Growing second-hand purchasing threatens growth

Boys' apparel and girls' apparel also struggles

COMPETITIVE LANDSCAPE

Nishimatsuya and Shimamura continue to grow

Fast Retailing starts selling baby and toddler wear

Sales channels fragmented

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Childrenswear in Japan - Category analysis

HEADLINES

PROSPECTS

Value decline due to economic uncertainty

Growing second-hand purchasing threatens growth

Boys' apparel and girls' apparel also struggles

COMPETITIVE LANDSCAPE

Nishimatsuya and Shimamura continue to grow

Fast Retailing starts selling baby and toddler wear

Sales channels fragmented

CATEGORY DATA

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Growth hindered by economic and demographic factors while tourist spending disappoints

Sportswear enjoys attention thanks to athleisure trend and rising interest in lifestyle products

Polarisation trend becomes more obvious among price-conscious consumers

Online sales boosted by smartphone apps but remain marginal

Overall forecast period decline despite the popularity of sportswear

MARKET DATA

DEFINITIONS

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