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Country Report

Childrenswear in

Childrenswear in Japan

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Need for replacement clothes limits impact of COVID-19

The impact of the COVID-19 crisis on childrenswear was less marked than in other apparel and footwear categories. This was largely because children require clothing to be replaced as they grow.

Challenging economic environment influences demand in childrenswear

While childrenswear proved relatively resilient during the COVID-19 crisis, the category was not unaffected by the challenging economic conditions resulting from measures to limit the spread of the pandemic. Although parents tend to prioritise spending on their children during times of economic difficulty, the fact that women, and particularly women with children, were amongst the people most severely affected by job losses during the crisis had a negative impact on childrenswear sales.

Shimamura extends lead

Shimamura Co Ltd remained the largest player in childrenswear in 2020, extending its lead during the year. In common with its nearest rivals, Nishimatsuya Chain Co Ltd and Fast Retailing Co Ltd, Shimamura registered an increase in its value share in 2020, as the major players benefited from strong brand-awareness, extensive distribution and competitive pricing.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Japan?
What are the major brands in Japan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Need for replacement clothes limits impact of COVID-19

Challenging economic environment influences demand in childrenswear

Shimamura extends lead

RECOVERY AND OPPORTUNITIES

Shrinking consumer base presents long-term challenge

Increasing emphasis on overseas expansion

Intense pricing competition and increase in the number of children attending nursery schools

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020

Megatrends

Country Report

Childrenswear in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Need for replacement clothes limits impact of COVID-19

Challenging economic environment influences demand in childrenswear

Shimamura extends lead

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Need for replacement clothes limits impact of COVID-19

Challenging economic environment influences demand in childrenswear

Shimamura extends lead

RECOVERY AND OPPORTUNITIES

Shrinking consumer base presents long-term challenge

Increasing emphasis on overseas expansion

Intense pricing competition and increase in the number of children attending nursery schools

CATEGORY DATA

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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