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Country Report

Childrenswear in

Childrenswear in Japan

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continued decline in birth rate

The birth rate in Japan showed decline over the review period, leading to a fall in the population aged 0-14. With the consumer base declining, the childrenswear market in Japan contracted in 2018.

Social media becoming platform to show off fashion

Social media, such as Instagram, has become a common platform for parents to share their experience of parenthood. During the review period, ‘parent-child linked fashion’, with parent and child wearing similar or colour-coordinated clothing, became popular and many parents then posted pictures of them and their children on social media.

Second-hand and sharing services become more acceptable

During the review period, parents became more accustomed to exploring alternative, unconventional ways to obtain clothing for their children. Such alternatives include utilising online second-hand clothing site, Mercari, and sharing services, such as CarryOn.

COMPETITIVE LANDSCAPE

Shimamura Co Ltd leads the market

Shimamura Co Ltd continues to lead the childrenswear market with the strong store-based retailing and affordable price range of its child-specific product line, Birthday. In 2018, Shimamura Co Ltd partnered with Zozo Inc to place its products on Zozotown, one of the largest apparel internet retailing sites in Japan.

Fast Retailing Co Ltd shows strong growth and greater product variety

Fast Retailing showed significant growth in childrenswear in 2018, outpacing the leading players and gaining share during the year. An expanding and increasingly diverse range of products at affordable prices drove company growth.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Japan?
What are the major brands in Japan?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Japan - Category analysis

HEADLINES

PROSPECTS

Continued decline in birth rate

Social media becoming platform to show off fashion

Second-hand and sharing services become more acceptable

COMPETITIVE LANDSCAPE

Shimamura Co Ltd leads the market

Fast Retailing Co Ltd shows strong growth and greater product variety

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Mass production model faces challenge

Sharing services becoming a threat

Clear target and positioning key for maintaining presence in the market

Internet retailing shows ongoing growth but store-based retailing remains the main channel

Significant constraints on growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Childrenswear in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Continued decline in birth rate

Social media becoming platform to show off fashion

Second-hand and sharing services become more acceptable

COMPETITIVE LANDSCAPE

Shimamura Co Ltd leads the market

Fast Retailing Co Ltd shows strong growth and greater product variety

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Japan - Category analysis

HEADLINES

PROSPECTS

Continued decline in birth rate

Social media becoming platform to show off fashion

Second-hand and sharing services become more acceptable

COMPETITIVE LANDSCAPE

Shimamura Co Ltd leads the market

Fast Retailing Co Ltd shows strong growth and greater product variety

CATEGORY DATA

Apparel and Footwear in Japan - Industry Overview

EXECUTIVE SUMMARY

Mass production model faces challenge

Sharing services becoming a threat

Clear target and positioning key for maintaining presence in the market

Internet retailing shows ongoing growth but store-based retailing remains the main channel

Significant constraints on growth

MARKET DATA

DEFINITIONS

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