Government campaigns have led to a gradual increase in the use of modern family planning methods, and this along with rising awareness of the consequences of having multiple or early pregnancies caused the birth rate in the Philippines to drop significantly. Nevertheless, according to the National Statistics Office, the country’s birth rate remains the highest in Southeast Asia, and demand for childrenswear continues to be strong.
Consumers are set to keep buying childrenswear from e-commerce during the forecast period even though the resumption of normal social and economic activity has once again provided access to physical retail outlets. Filipino consumers were previously very sceptical about shopping online because of concerns about financial security, slow delivery, inconvenient returns/warranties, and the inability to try on outfits before purchase.
Childrenswear has the potential to remain relatively resilient in the face of the economic difficulties facing consumers at the beginning of the forecast period, as parents are often more willing to spend on their children than on themselves when budgets are stretched. Moreover, the fact that children grow out of their clothes, often quite rapidly, means that purchasing childrenswear is more of a necessity than buying clothes for adults.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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