After an accelerated growth rate in 2021 due to consumers overhauling their home environments, including wardrobe updates for infants, a slower growth acceleration is observed for the baby and toddler apparel subcategory in 2022. This is ultimately due to demographic factors.
Previously, comfort and price used to be the main points of comparison for parents when deciding which brands and items of clothing to purchase for their children. Additionally, the new generation of millennial parents enjoy branded names.
Overall, the excessive spending on clothing for young children, resulting from the rapid transition between sizes for natural growth, has promoted the second-hand market as an alternative for both financial savings and responsible consumption. Although the preferred channels for parents to buy and sell used clothing for babies and children have been online stores and social networks, the emergence of intermediaries specialising in second-hand fashion is beginning to make inroads in the category.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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