Executive Summary

Mar 2019
PROSPECTS
The expansion of interntaional brands to childrenswear

A growing number of established international brands are targeting the Singaporean childrenswear market. Factors such as maturity in adult clothing categories and rising purchasing power available per child are encouraging manufacturers to develop children’s ranges in many markets.

The growth of local brands

The rise of local brands was a notable feature of childrenswear in Singapore at the end of the review period. The market has seen the launch of at least six homegrown labels since the start of 2016, including Sea Apple, Elizabeth Little and Leia+Lauren, offering products ranging from everyday wear to clothing for formal occasions.

Growing focus on fashion in childrenswear

Working mothers in Singapore, with significant levels of disposable income but limited time to spend with their children, are increasingly looking to indulge their children by taking them on shopping trips and buying them fashionable clothing. Moreover, sales to such consumers are being bolstered by the “mini-me” trend, with parents and children wearing matching outfits, and the prominence of celebrity children in fashionable clothing in the media.

COMPETITIVE LANDSCAPE
Sport brands’ strength childrenswear supported by athleisure trend

adidas retained the lead in the Singaporean childrenswear market in 2018, as it maintained a trend of year-on-year value share increase. The company’s eponymous brand is perceived to be high-quality and comfortable.

Uniqlo expands business with numerous collections

The second largest company in childrenswear, Uniqlo was the fastest-growing top 10 player in the category in 2018. Like the major sportswear manufacturers, Uniqlo is benefiting from the convergence of trends between adult clothing and childrenswear.

Strong performance from high-end brands

The extent to which childrenswear has moved beyond the purely functional and focused on factors such as status, fashion and mirroring adult trends is highlighted by the strong performance of high-end brands such as Burberry, Tommy Hilfiger and, particularly, Gucci at the end of the review period. Gucci’s dynamic growth was driven by the opening of its new ION Orchard store in 2017 and the launch of its revamped flagship store in Paragon Shopping Centre in 2018.

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Childrenswear in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in Singapore?
  • What are the major brands in Singapore?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in Singapore - Category analysis

HEADLINES

PROSPECTS

The expansion of interntaional brands to childrenswear
The growth of local brands
Growing focus on fashion in childrenswear

COMPETITIVE LANDSCAPE

Sport brands’ strength childrenswear supported by athleisure trend
Uniqlo expands business with numerous collections
Strong performance from high-end brands

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Singapore - Industry Overview

EXECUTIVE SUMMARY

Sport exerts a growing influence
Fashion’s influence spreads
E-commerce expands strongly
Uniqlo extends lead
Constraints on growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources