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Country Report

Childrenswear in

Childrenswear in Singapore

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Declining birth rate acts as a drag on childrenswear sales

The declining birth rate in Singapore is acting as a brake on childrenswear sales. However, at the same time, parents are also demanding more quality in terms of their children’s clothing, boosted by rising purchasing power in local households and the low number of children that are being born.

Athleisure and nature-inspired childrenswear trends

Nature-inspired childrenswear design, for example in the Kelzuki X H&M capsule collection, looks to play on children’s fascination with wildlife and nature. This childrenswear collaboration with Kelzuki illustrator Kelsey Oseid features images of foxes, tigers, leopards and bears on repeat patterns of butterflies, birds and other animals, including various dinosaurs.

Both international and local brands expanding in childrenswear

A growing number of established international brands are targeting childrenswear in Singapore. Factors such as maturity in adult clothing categories and rising purchasing power available per child are encouraging manufacturers to develop children’s ranges.

COMPETITIVE LANDSCAPE

Uniqlo’s continued growth sees it take top spot from adidas

As in every previous year in the review period, Uniqlo continued to record strong growth in childrenswear in 2019, a year in which it became the leading player in the category. Like the major sportswear manufacturers, Uniqlo is benefiting from the convergence of trends between adult clothing and childrenswear.

Online players such as Zalora continue to perform well

Online players continue to attract new customers in childrenswear. For example, online player Zalora has launched a childrenswear section with ranges from brands that include Oshkosh, Abercrombie & Fitch, Nike and Disney.

H&M launches exclusive 50th anniversary Sesame Street collection

H&M launched an exclusive 50th anniversary Sesame Street collection, which included a series of T-shirts, shirts and Elmo and Cookie Monster hoodies. It should also be noted that a number of the products are also available in adult sizes.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Singapore?
What are the major brands in Singapore?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Singapore - Category analysis

HEADLINES

PROSPECTS

Declining birth rate acts as a drag on childrenswear sales

Athleisure and nature-inspired childrenswear trends

Both international and local brands expanding in childrenswear

COMPETITIVE LANDSCAPE

Uniqlo’s continued growth sees it take top spot from adidas

Online players such as Zalora continue to perform well

H&M launches exclusive 50th anniversary Sesame Street collection

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Singapore - Industry Overview

EXECUTIVE SUMMARY

Athleisure trend helps drive sales of sportswear and sports-inspired products

Increasing influence of fashion, particularly in childrenswear and menswear

Uniqlo once again extends its lead in apparel and footwear

E-commerce continues to record strong growth

While volume sales will struggle, positive current value growth is expected from 2020

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Declining birth rate acts as a drag on childrenswear sales

Athleisure and nature-inspired childrenswear trends

Both international and local brands expanding in childrenswear

COMPETITIVE LANDSCAPE

Uniqlo’s continued growth sees it take top spot from adidas

Online players such as Zalora continue to perform well

H&M launches exclusive 50th anniversary Sesame Street collection

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Singapore - Category analysis

HEADLINES

PROSPECTS

Declining birth rate acts as a drag on childrenswear sales

Athleisure and nature-inspired childrenswear trends

Both international and local brands expanding in childrenswear

COMPETITIVE LANDSCAPE

Uniqlo’s continued growth sees it take top spot from adidas

Online players such as Zalora continue to perform well

H&M launches exclusive 50th anniversary Sesame Street collection

CATEGORY DATA

Apparel and Footwear in Singapore - Industry Overview

EXECUTIVE SUMMARY

Athleisure trend helps drive sales of sportswear and sports-inspired products

Increasing influence of fashion, particularly in childrenswear and menswear

Uniqlo once again extends its lead in apparel and footwear

E-commerce continues to record strong growth

While volume sales will struggle, positive current value growth is expected from 2020

MARKET DATA

DEFINITIONS

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