While the outlook for childrenswear is positive, the category is expected to see a long-term reduction in maximum consumption levels. Price pressure is set to remain significant, due to the extensive penetration and entrenchment of e-commerce, particularly on mid-priced and premium products.
Following strong growth and development in 2020-2021, e-commerce is likely to stabilise and see more moderate sales increments in the forecast period. Nevertheless, as online shopping still offers many benefits, not last convenience, especially to busy parents, the share of e-commerce sales is likely to remain important over the forecast period.
Sustainability concerns are predicted to become increasingly visible within childrenswear, as the category tends to mirror trends that emerge in menswear and womenswear. Therefore, an increasing number of brand owners will be keen to attract parents with slow fashion items for their children featuring materials that are either recycled or have been produced using transparent manufacturing processes.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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