The slight dip, and subsequent stagnation, in the overall birth rate is expected to exert pressure on retail volume sales during the forecast period. Moreover, the 0-14-year-old population is projected to decline between 2022 and 2027.
Functionality and comfort remain key factors for Norwegian parents when buying childrenswear. This is intensify, rather than change over the forecast period.
The leading players are likely to introduce new sub brands focused on sustainability and premium/quality. For example, in 2021, KappAhl introduced Minorities, a new brand that only features materials from sustainable sources.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.See All of Our Definitions
This report originates from Passport, our Childrenswear research and analysis database.
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