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Country Report

Childrenswear in

Childrenswear in Norway

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Parents continue to re-cycle children’s clothes

The circular economy, subscription services and second-hand childrenswear continued to gain in popularity in 2019. In 2018, the first player offering a circular subscription service for childrenswear, Lillepanda, arrived in Norway.

Functionality remains key

Functionality remains key for parents buying childrenswear. Norwegians are active, spend a great deal of time outdoors and are fond of nature.

Hectic lifestyles and convenience boost sales of childrenswear via e-commerce

While e-commerce gained share within overall apparel and footwear throughout the review period, it continued to have a strong influence on childrenswear as parents became increasingly more inclined than other consumers to save time and money by shopping online. Time is a scarce commodity for most parents of small children and retailers’ normal opening hours do not always suit their hectic schedules.

COMPETITIVE LANDSCAPE

Low-cost womenswear players lead sales of childrenswear

The leading childrenswear players, H&M Hennes & Mauritz, Cubus, KappAhl, Lindex and Bestseller have several factors in common, including a wide network of stores and lower price points. However, the key factor is that they also hold the leading five positions within womenswear.

Sportswear brands continue to strengthen their positions

Similar to the situation in overall apparel and footwear, sportswear brands such as Nike continued to strengthen their value share in 2019. As parents are becoming increasingly active and wish to portray a healthy image, their preferences are being transferred to their children.

Pure/niche childrenswear brands continue to perform well

Pure/niche childrenswear brands continued to perform well in 2019. During the review period, a number of new brands entered childrenswear following the trends such as sustainability and sportswear.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Norway?
What are the major brands in Norway?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Norway - Category analysis

HEADLINES

PROSPECTS

Parents continue to re-cycle children’s clothes

Functionality remains key

Hectic lifestyles and convenience boost sales of childrenswear via e-commerce

COMPETITIVE LANDSCAPE

Low-cost womenswear players lead sales of childrenswear

Sportswear brands continue to strengthen their positions

Pure/niche childrenswear brands continue to perform well

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Norway - Industry Overview

EXECUTIVE SUMMARY

Further declines for apparel and footwear

E-commerce, discounting and the NOK350.00 rule are main headlines in 2019

Sportswear and multi-brand retailers increase value share, although economy brands continue to lead

E-commerce continues to develop at notably higher pace than other channels

A brighter future, despite the sluggish forecast

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Parents continue to re-cycle children’s clothes

Functionality remains key

Hectic lifestyles and convenience boost sales of childrenswear via e-commerce

COMPETITIVE LANDSCAPE

Low-cost womenswear players lead sales of childrenswear

Sportswear brands continue to strengthen their positions

Pure/niche childrenswear brands continue to perform well

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Norway - Category analysis

HEADLINES

PROSPECTS

Parents continue to re-cycle children’s clothes

Functionality remains key

Hectic lifestyles and convenience boost sales of childrenswear via e-commerce

COMPETITIVE LANDSCAPE

Low-cost womenswear players lead sales of childrenswear

Sportswear brands continue to strengthen their positions

Pure/niche childrenswear brands continue to perform well

CATEGORY DATA

Apparel and Footwear in Norway - Industry Overview

EXECUTIVE SUMMARY

Further declines for apparel and footwear

E-commerce, discounting and the NOK350.00 rule are main headlines in 2019

Sportswear and multi-brand retailers increase value share, although economy brands continue to lead

E-commerce continues to develop at notably higher pace than other channels

A brighter future, despite the sluggish forecast

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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