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Learn moreFeb 2021
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While registering a decline in 2020 due to the COVID-19 pandemic, childrenswear performed better than womenswear and menswear in current value terms. Children outgrow clothes fast, and aside from the lockdown, Norwegian parents continue to value spending time outdoors with their children.
There is a high degree of polarisation within childrenswear in Norway. On one hand, low-cost players such as H&M, Cubus, KappAhl and Lindex continue to govern sales as Norwegian parents focus on buying basic or at-home items from these chains as children grow out of their clothes quickly.
The circular economy, subscriptions and demand for second-hand childrenswear continued to gain popularity and exposure in 2020. While this is a general trend for apparel in Norway, it is particularly evident within childrenswear as children grow out of their clothes quickly.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.