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Country Report

Childrenswear in

Childrenswear in Norway

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Childrenswear sees decline in current value terms in 2020 as families stay at home

While registering a decline in 2020 due to the COVID-19 pandemic, childrenswear performed better than womenswear and menswear in current value terms. Children outgrow clothes fast, and aside from the lockdown, Norwegian parents continue to value spending time outdoors with their children.

Consumer interest is polarised in Norway as low-cost childrenswear vies with performance apparel for attention

There is a high degree of polarisation within childrenswear in Norway. On one hand, low-cost players such as H&M, Cubus, KappAhl and Lindex continue to govern sales as Norwegian parents focus on buying basic or at-home items from these chains as children grow out of their clothes quickly.

Concerns about sustainability drive interest in second-hand sales of childrenswear

The circular economy, subscriptions and demand for second-hand childrenswear continued to gain popularity and exposure in 2020. While this is a general trend for apparel in Norway, it is particularly evident within childrenswear as children grow out of their clothes quickly.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Norway?
What are the major brands in Norway?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Childrenswear sees decline in current value terms in 2020 as families stay at home

Consumer interest is polarised in Norway as low-cost childrenswear vies with performance apparel for attention

Concerns about sustainability drive interest in second-hand sales of childrenswear

RECOVERY AND OPPORTUNITIES

Childrenswear will bounce back and be driven by online sales

Sustainability and circular economy will continue to drive growth in childrenswear

Leading players in childrenswear unlikely to change for the foreseeable future

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2015-2020
Table 2 Sales of Childrenswear by Category: Value 2015-2020
Table 3 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 7 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 8 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Childrenswear in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Childrenswear sees decline in current value terms in 2020 as families stay at home

Consumer interest is polarised in Norway as low-cost childrenswear vies with performance apparel for attention

Concerns about sustainability drive interest in second-hand sales of childrenswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Childrenswear in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Childrenswear sees decline in current value terms in 2020 as families stay at home

Consumer interest is polarised in Norway as low-cost childrenswear vies with performance apparel for attention

Concerns about sustainability drive interest in second-hand sales of childrenswear

RECOVERY AND OPPORTUNITIES

Childrenswear will bounce back and be driven by online sales

Sustainability and circular economy will continue to drive growth in childrenswear

Leading players in childrenswear unlikely to change for the foreseeable future

CATEGORY DATA

Apparel and Footwear in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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