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Country Report

Childrenswear in

Childrenswear in Saudi Arabia

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Population growth underpins increasing demand for childrenswear

The Saudi childrenswear category saw a return to growth in 2019. The country’s birth rate and per-child annual spend remain high, supporting demand for childrenswear in Saudi Arabia.

Saudization and international trends influence childrenswear performance

Expats continue to leave Saudi Arabia due to the country’s Saudization policy. Furthermore, there are high expat fees, especially for women and children, as many expatriate men face difficulties maintaining their current jobs, and the burden of expat fees forces many families to send their wives, children, and other dependants back to their home country to reduce the high cost of living in Saudi Arabia.

Brands link up with children’s characters, promotional activities commonplace as consumers seek value for money

Cartoon-themed apparel and footwear continues to influence parents’ purchasing behaviour for their children. Disney, for example, collaborated with childrenswear brands include Zara, Max, H&M, Mothercare, and Riva.

COMPETITIVE LANDSCAPE

Al Bandar’s strong distribution and wide variety of brands offering value for money underpin its lead

Al Bandar Trading consolidated its leading position in childrenswear in 2019 with a value share gain. Baby Shop, its children’s retail store, has over 107 outlets in the Kingdom.

Consumers trust international brands’ quality – an important factor in childrenswear

Fawaz Abdulaziz Al Hokair and M H Alshaya followed Al Bandar Trading Co in childrenswear in 2019, maintaining steady second and third places. They remain popular, especially amongst consumers who tend to spend more.

E-commerce to become increasingly important due to convenience, pricing and variety

E-commerce is expected to become increasingly important as a distribution channel for childrenswear in coming years. The channel will gain popularity due to consumers’ busy lifestyles, increased price-consciousness, and the growing number of entrants to the Saudi market.

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Childrenswear Market Sample Report Childrenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Childrenswear in Saudi Arabia?
What are the major brands in Saudi Arabia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Childrenswear in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Population growth underpins increasing demand for childrenswear

Saudization and international trends influence childrenswear performance

Brands link up with children’s characters, promotional activities commonplace as consumers seek value for money

COMPETITIVE LANDSCAPE

Al Bandar’s strong distribution and wide variety of brands offering value for money underpin its lead

Consumers trust international brands’ quality – an important factor in childrenswear

E-commerce to become increasingly important due to convenience, pricing and variety

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic trends and government initiatives underpin 2019’s more positive performance, e-commerce gains traction as distribution channel

Changes to retail environment influence market performance

Players required to invest in marketing strategies to meet changing consumer demands and gain share

E-commerce set to gain traction, particularly among female consumers

Saudi employment trends and easing of traditional dress codes set to underpin demand changes over forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Childrenswear in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Population growth underpins increasing demand for childrenswear

Saudization and international trends influence childrenswear performance

Brands link up with children’s characters, promotional activities commonplace as consumers seek value for money

COMPETITIVE LANDSCAPE

Al Bandar’s strong distribution and wide variety of brands offering value for money underpin its lead

Consumers trust international brands’ quality – an important factor in childrenswear

E-commerce to become increasingly important due to convenience, pricing and variety

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Childrenswear in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Population growth underpins increasing demand for childrenswear

Saudization and international trends influence childrenswear performance

Brands link up with children’s characters, promotional activities commonplace as consumers seek value for money

COMPETITIVE LANDSCAPE

Al Bandar’s strong distribution and wide variety of brands offering value for money underpin its lead

Consumers trust international brands’ quality – an important factor in childrenswear

E-commerce to become increasingly important due to convenience, pricing and variety

CATEGORY DATA

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic trends and government initiatives underpin 2019’s more positive performance, e-commerce gains traction as distribution channel

Changes to retail environment influence market performance

Players required to invest in marketing strategies to meet changing consumer demands and gain share

E-commerce set to gain traction, particularly among female consumers

Saudi employment trends and easing of traditional dress codes set to underpin demand changes over forecast period

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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