The disposable incomes of most consumers were hit hard by the rising cost of living due to the introduction of 5% VAT, which made shopping more expensive. Rising inflation also forced consumers to stop and think before making purchases – including purchases of childrenswear.
Consumers splurge on childrenswear during prosperous times when financial conditions are favourable. As 2018 saw reduced spending by consumers in almost all income groups, retailers did their best to attract customers by offering all kinds of discounts and promotions.
With the continued influence of Western fashion in apparel, the demand for global fashion in childrenswear is also increasing. International brands such as Zara, H&M, Justice and Next continue to gain popularity due to rising fashion-consciousness amongst the masses.
Al Bandar Trading continued to lead childrenswear in 2018, due to its popularity amongst the masses. Baby Shop, its children’s retail store, has over 107 outlets in the Kingdom.
M H Alshaya and Fawaz Abdulaziz Al Hokair followed Al Bandar Trading Co in childrenswear in 2018. They remain popular especially amongst consumers who tend to spend more.
Trusted international brands come with a commitment to high quality and are preferred by both locals and expatriates alike. As fashion-consciousness continues to grow, consumers not only look for high-quality products for their children, but also for trendy designs that make their children stand out.
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This industry report originates from Passport, our Apparel and Footwear market research database.