Executive Summary

Mar 2019
PROSPECTS
A decrease in spending on childrenswear

The disposable incomes of most consumers were hit hard by the rising cost of living due to the introduction of 5% VAT, which made shopping more expensive. Rising inflation also forced consumers to stop and think before making purchases – including purchases of childrenswear.

Frequent discounts and promotions attract customers

Consumers splurge on childrenswear during prosperous times when financial conditions are favourable. As 2018 saw reduced spending by consumers in almost all income groups, retailers did their best to attract customers by offering all kinds of discounts and promotions.

Demand for fashionable childrenswear increases

With the continued influence of Western fashion in apparel, the demand for global fashion in childrenswear is also increasing. International brands such as Zara, H&M, Justice and Next continue to gain popularity due to rising fashion-consciousness amongst the masses.

COMPETITIVE LANDSCAPE
Al Bandar Trading leads childrenswear

Al Bandar Trading continued to lead childrenswear in 2018, due to its popularity amongst the masses. Baby Shop, its children’s retail store, has over 107 outlets in the Kingdom.

M H Alshaya and Fawaz Abdulaziz Al Hokair follow

M H Alshaya and Fawaz Abdulaziz Al Hokair followed Al Bandar Trading Co in childrenswear in 2018. They remain popular especially amongst consumers who tend to spend more.

International brands continue to dominate childrenswear

Trusted international brands come with a commitment to high quality and are preferred by both locals and expatriates alike. As fashion-consciousness continues to grow, consumers not only look for high-quality products for their children, but also for trendy designs that make their children stand out.

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Childrenswear in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

A decrease in spending on childrenswear
Frequent discounts and promotions attract customers
Demand for fashionable childrenswear increases

COMPETITIVE LANDSCAPE

Al Bandar Trading leads childrenswear
M H Alshaya and Fawaz Abdulaziz Al Hokair follow
International brands continue to dominate childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

2018 is a challenging year for apparel and footwear
The retail salesforce is changing
Consumers shift towards value-oriented brands and promotions
Internet retailing witnesses rapid growth
Signs of slow recovery within apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources