As life in the Kingdom returns to relative normality, parents are starting to enrol their children in sports and activities as well as gyms for children, afterschool sports and nursery/day-care activities again. More activities often translates into demand for more childrenswear, which should benefit sales.
The trend towards sports-inspired apparel within childrenswear is likely to be further bolstered by the efforts of the Saudi Arabian Government to encourage participation in sports and physical exercise amongst the local population during the forecast period. The government aims to raise participation in sport to 40% of the population by 2030.
E-commerce is expected to become increasingly important as a distribution channel for childrenswear in the coming years. The channel will gain popularity as lifestyles become busier, while more price-conscious consumers will likely be attracted to the value it can offer.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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