Executive Summary

Mar 2019
PROSPECTS
Rising exposure on media and around sports events

Given energy drinks’ special consumption occasions and dynamic product image, energy drinks companies are paying more attention to sponsoring sports events to enhance the products’ professional and dynamic image and brand awareness. Red Bull has always been a sponsoring partner for many extreme sports races and activities.

Limited drinking occasions slow down growth

Energy drinks are used when consumers need to refuel quickly, often during or after exercise, to prevent physical exhaustion later. This confines energy drinks’ usage to a limited number of drinking occasions such as sporting activities, facing tight work schedules and during intense study.

Segmentation becomes new growth driver

As lifestyles become more dynamic and segmented, consumers have increasingly segmented demand for many products, including energy drinks. Energy drinks targeting different scenarios are emerging and standing out from homogenous competition.

COMPETITIVE LANDSCAPE
Shenzhen Eastroc Beverage Co Ltd records fastest growth

Shenzhen Eastroc Beverage Co Ltd surpassed Fujian Dali Food Co Ltd in 2016 to become the second largest energy drinks manufacturer in China. To capture consumers’ attention and establish a young and dynamic brand image, Shenzhen Eastroc Beverage Co Ltd is actively promoting its brand awareness through several channels.

Red Bull continues declining

Still overwhelmingly dominating the category, Red Bull experienced another performance decline due to the trademark dispute between TC Pharmaceutical Industry Co Ltd and Reignwood Group, shareholder of Red Bull Vitamin Drink Co Ltd, and accordingly production decline and supply shortages. To prevent a huge negative impact from Red Bull’s trademark dispute on the company’s performance, Reignwood Group introduced new energy drinks product War Horse and actively promoted its new product using Reignwood Group’s distribution channel.

New energy drinks products spring up

Red Bull’s trademark dispute and subsequent sales decline create opportunities for other companies to either expand their businesses or to launch new products in energy drinks. Leading dairy company Inner Mongolia Yili Industrial Group Co Ltd introduced its first energy drink Huanxingyuan targeting consumers aged between 18 and 35 years.

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Energy Drinks in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports and Energy Drinks in China?
  • What are the major brands in China?
  • What are key new sports and energy drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports and energy drinks in China?
  • What time of day are sports and energy drinks most commonly consumed?
  • What trends motivate people to drink sports and energy drink in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Energy Drinks in China - Category analysis

HEADLINES

PROSPECTS

Rising exposure on media and around sports events
Limited drinking occasions slow down growth
Segmentation becomes new growth driver

COMPETITIVE LANDSCAPE

Shenzhen Eastroc Beverage Co Ltd records fastest growth
Red Bull continues declining
New energy drinks products spring up

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Soft Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records another year of growth
Health awareness is widely seen in many categories
Local players perform better than multinationals
Chilled products on the rise
Lighter products will receive more attention

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in China
Trends

SOURCES

Summary 1 Research Sources