2020 and 2021 were years of extraordinary growth for energy drinks in Chile, driven by government aid which helped to inject substantial money into the local economy. However, with the end of financial help and the stagnating economy, the demand for non-essential goods is becoming more vulnerable.
Although demand for reduced sugar energy drinks is expected to continue increasing over the forecast period, driven by Monster Energy, regular energy drinks will remain the overwhelming preference of local consumers, in addition to recording the more dynamic growth. Similar to trends noted in carbonates, the transition to reduced or sugar-free versions of energy drinks is proving a challenge in Chile, due to habit persistence and sensitivity to flavour changes.
Supermarkets was traditionally a strong channel for energy drinks in Chile, offering brands greater exposure to mainly mid- and high-income consumers. However, small local grocers is gradually strengthening its overall dominance of distribution.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!