Reduced sugar energy drinks could find some potential growth opportunities due to the burgeoning health and wellness trend in the country. Nonetheless, in general, Czech consumers are distrustful of artificial sweeteners and prefer a full and pure taste.
Regarding consumer taste preferences, fruit variants will likely continue to cannibalise sales of unflavoured variants. Besides this, more sophisticated consumers are expected to look for products that make use of more natural ingredients with health and wellbeing claims.
Private label saw a revival in fortunes following the outbreak of COVID-19 as some consumers started to trade down to cheaper energy drinks due to weaker purchasing power and rising inflation. The unstable financial situation is likely to continue at least into 2023 and private label should benefit from this.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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