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Country Report

Energy Drinks in

Energy Drinks in the US

Dec 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumer preferences continue to align with energy drinks

The energy drinks category continues to diversify with new product launches and the expansion of use occasions through innovation. One of the most sought-after functional beverage benefits is energy.

Bang bursts onto the energy scene

Bang energy has made a dramatic entrance into conventional store outlets. Bang had already been experiencing high growth in health and vitamin stores, but its distribution into grocery and convenience stores has allowed it to reach a wider consumer base.

Performance energy grips the energy drinks space

The energy drinks category’s evolution has officially begun with the emergence of performance energy. While the new subcategory has held a strong undercurrent for several years now, with fitness-focused energy drinks gaining popularity in health stores, only recently did performance energy brands appear on mainstream store shelves.

COMPETITIVE LANDSCAPE

Amid high category growth, some brands are left behind

Energy drinks has become much more dynamic in recent years. High growth and strong sales have led to many new entrants, with smaller brands continuously launching serving a wide variety of niches.

Competition heats up with Monster’s new launch, Reign

Monster has launched Reign, a direct competitor to Bang. The brand is another entrant into the performance energy subcategory and has given the company an opportunity to expand its consumer base.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in USA?
What are the major brands in USA?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in USA?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in the US - Category analysis

HEADLINES

PROSPECTS

Consumer preferences continue to align with energy drinks

Bang bursts onto the energy scene

Performance energy grips the energy drinks space

COMPETITIVE LANDSCAPE

Amid high category growth, some brands are left behind

Competition heats up with Monster’s new launch, Reign

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Soft Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Soft drinks adapting quickly to emerging consumer trends

Categories shifting towards functionality

Newer brands are becoming more adept at capturing specific consumer groups

Major players play catch-up with newer, innovative brands

Forecast outlook shifts and smaller categories come out on top

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

Megatrends

Country Report

Energy Drinks in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumer preferences continue to align with energy drinks

Bang bursts onto the energy scene

Performance energy grips the energy drinks space

COMPETITIVE LANDSCAPE

Amid high category growth, some brands are left behind

Competition heats up with Monster’s new launch, Reign

Samples

Overview

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Table of Contents

Energy Drinks in the US - Category analysis

HEADLINES

PROSPECTS

Consumer preferences continue to align with energy drinks

Bang bursts onto the energy scene

Performance energy grips the energy drinks space

COMPETITIVE LANDSCAPE

Amid high category growth, some brands are left behind

Competition heats up with Monster’s new launch, Reign

CATEGORY DATA

Soft Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Soft drinks adapting quickly to emerging consumer trends

Categories shifting towards functionality

Newer brands are becoming more adept at capturing specific consumer groups

Major players play catch-up with newer, innovative brands

Forecast outlook shifts and smaller categories come out on top

MARKET DATA

APPENDIX

Fountain sales in the US

SOURCES

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