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Country Report

Energy Drinks in

Energy Drinks in the US

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reduction in consumption occasions hampers growth

After a year of double-digit total volume growth in 2019, energy drinks has turned to decline in 2020, due to COVID-19. Although the on-trade channel is small, it has seen a significant volume decline in this year due to temporary outlet closures and consumer caution about visiting busy venues.

Sales of Bang threatened by its maturing market

Over the period 2017-2019, the Bang brand from Vital Pharmaceuticals experienced success rarely seen by any other food or drinks brand. Within those few years Bang was able to attain sales in excess of USD1.

On-trade closures lead brands to shift their focus

The loss of on-trade consumption occasions has not had as much of an effect on energy drinks as on many other soft drinks categories, due to the limited distribution of such products in this channel. Whilst the rate of on-trade decline the category has incurred in 2020 is similar to all other soft drinks categories, it is a relatively small loss due to the comparative magnitude of the off-trade channel.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in USA?
What are the major brands in USA?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in USA?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduction in consumption occasions hampers growth

Sales of Bang threatened by its maturing market

On-trade closures lead brands to shift their focus

RECOVERY AND OPPORTUNITIES

On-trade sales not expected to make a full recovery in the forecast period

Energy drinks will need to rethink distribution and packaging mix moving forward

Sugar is not always considered a drawback, and more niche launches could be seen

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Soft Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Energy Drinks in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reduction in consumption occasions hampers growth

Sales of Bang threatened by its maturing market

On-trade closures lead brands to shift their focus

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Energy Drinks in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduction in consumption occasions hampers growth

Sales of Bang threatened by its maturing market

On-trade closures lead brands to shift their focus

RECOVERY AND OPPORTUNITIES

On-trade sales not expected to make a full recovery in the forecast period

Energy drinks will need to rethink distribution and packaging mix moving forward

Sugar is not always considered a drawback, and more niche launches could be seen

CATEGORY DATA

Soft Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in the US

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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