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Country Report

Energy Drinks in

Energy Drinks in India

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing lifestyle and positive perceptions are likely to increase demand for energy drinks in India

Demand for non-carbonated drinks called energy drinks has increased due to rise in urbanisation, disposable income and health consciousness amongst the Indian youth. Additionally, long and erratic working hours, and the increasing occurrence of social gatherings are driving Indian consumers towards consumption of energy drinks, which are primarily classified as non-alcoholic, caffeinated beverages and sports drinks.

Low-priced energy drinks likely to boost demand in the Indian market

PepsiCo and Hector Beverages have introduced multiple low-priced brands to make energy drinks affordable to the Indian consumer. Indian consumers are highly price sensitive and tend to moderate consumption of beverages based on price points.

Transparent government policies will encourage companies to enter the competition

The energy drinks landscape was disrupted during 2014–2016 when the government banned multiple brands due to high caffeine content, resulting in negative perceptions amongst consumers. Consumers reacted sharply by reducing consumption of energy drinks.

COMPETITIVE LANDSCAPE

Red Bull is the clear leader, but competition from other players is intensifying

Red Bull is the clear leader in energy drinks due to the absence of any other player with a Pan-India presence. However, the entry of leading beverages players such as PepsiCo, Café Coffee Day and MOTO and the planned re-entry of Monster beverages are expected to increase competition in the industry.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in India?
What are the major brands in India?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in India?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in India?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in India - Category analysis

HEADLINES

PROSPECTS

Changing lifestyle and positive perceptions are likely to increase demand for energy drinks in India

Low-priced energy drinks likely to boost demand in the Indian market

Transparent government policies will encourage companies to enter the competition

COMPETITIVE LANDSCAPE

Red Bull is the clear leader, but competition from other players is intensifying

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Soft Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Soft drink manufacturers recover, to report growth in volume

Products with cleaner and natural ingredients and increased demand for hydration drive growth

Growth of start-ups and regional companies driven by product innovation and new business model

New products focussed on pushing carbonates and health-based products

Soft drinks industry to report steady growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 26 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 27 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

Megatrends

Country Report

Energy Drinks in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changing lifestyle and positive perceptions are likely to increase demand for energy drinks in India

Low-priced energy drinks likely to boost demand in the Indian market

Transparent government policies will encourage companies to enter the competition

COMPETITIVE LANDSCAPE

Red Bull is the clear leader, but competition from other players is intensifying

Samples

Overview

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Table of Contents

Energy Drinks in India - Category analysis

HEADLINES

PROSPECTS

Changing lifestyle and positive perceptions are likely to increase demand for energy drinks in India

Low-priced energy drinks likely to boost demand in the Indian market

Transparent government policies will encourage companies to enter the competition

COMPETITIVE LANDSCAPE

Red Bull is the clear leader, but competition from other players is intensifying

CATEGORY DATA

Soft Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Soft drink manufacturers recover, to report growth in volume

Products with cleaner and natural ingredients and increased demand for hydration drive growth

Growth of start-ups and regional companies driven by product innovation and new business model

New products focussed on pushing carbonates and health-based products

Soft drinks industry to report steady growth

MARKET DATA

APPENDIX

Fountain sales in India

SOURCES

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