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Country Report

Energy Drinks in

Energy Drinks in India

24 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slow growth but changing lifestyles of millennials drive demand for energy drinks

Energy drinks is gradually recovering from negative publicity surrounding the product due to a ban on some brands for not meeting regulatory standards. The product is expected to recover further and demand is expected to grow due to changing consumer lifestyles.

Low-priced entry level energy drinks to attract new consumers

Consumers in India are very price sensitive and tend to moderate consumption of beverages based on price points. Though demand for premium products is increasing in India, this trend is not taking place in energy drinks.

Simplified and transparent government regulation to help energy drinks

During 2014-2016, energy drinks was negatively impacted when the government banned multiple brands due to high caffeine content, resulting in confusion in the industry. Consumers also reacted sharply by reducing consumption of energy drinks.

COMPETITIVE LANDSCAPE

Red Bull continues to lead in India

Red Bull leads energy drinks in India due to the lack of a pan-India presence among other players in India.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in India?
What are the major brands in India?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in India?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in India?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in India - Category analysis

HEADLINES

PROSPECTS

Slow growth but changing lifestyles of millennials drive demand for energy drinks

Low-priced entry level energy drinks to attract new consumers

Simplified and transparent government regulation to help energy drinks

COMPETITIVE LANDSCAPE

Red Bull continues to lead in India

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Soft Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Manufacturers focus on cleaner ingredients and naturally healthy products

GST, a mixed bag for soft drinks

Growth of start-ups and regional companies driven by product innovation and new business model

New products focused on local flavours and healthier drinks

Soft drinks industry to register steady growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 26 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 27 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022

Megatrends

Country Report

Energy Drinks in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Slow growth but changing lifestyles of millennials drive demand for energy drinks

Low-priced entry level energy drinks to attract new consumers

Simplified and transparent government regulation to help energy drinks

COMPETITIVE LANDSCAPE

Red Bull continues to lead in India

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Energy Drinks in India - Category analysis

HEADLINES

PROSPECTS

Slow growth but changing lifestyles of millennials drive demand for energy drinks

Low-priced entry level energy drinks to attract new consumers

Simplified and transparent government regulation to help energy drinks

COMPETITIVE LANDSCAPE

Red Bull continues to lead in India

CATEGORY DATA

Soft Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Manufacturers focus on cleaner ingredients and naturally healthy products

GST, a mixed bag for soft drinks

Growth of start-ups and regional companies driven by product innovation and new business model

New products focused on local flavours and healthier drinks

Soft drinks industry to register steady growth

MARKET DATA

APPENDIX

Fountain sales in India

SOURCES

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