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Country Report

Energy Drinks in

Energy Drinks in Egypt

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Energy drinks in Egypt over the review period

Energy drinks in Egypt witnessed a great amount of activity over the review period; this is evident by the increased competition among manufacturers, from increased marketing activity, to having a greater presence in distribution channels as well as expanding into other channels. This shows that energy drinks is gaining momentum with Egyptian consumers, who are gaining insights into the new trends of activity and energy activation, all associated with energy drinks.

Energy drinks amid inflation

Energy drinks in Egypt is considered an import category, in the sense that there are no local manufacturers, as all brands present are international. This represents a threat to the category as with the devaluation of the local currency and increased costs associated with importing, growth was diminished.

Outlook for energy drinks

Demand for energy drinks is predicted to continue declining over the forecast period, albeit at a slower rate from the medium to long term. Energy drinks is predicted to stagnate in off-trade volume terms as a whole, due to the high inflation at the end of the review period.

COMPETITIVE LANDSCAPE

Red Bull dominates energy drinks in Egypt

Red Bull GmbH continued to dominate energy drinks in Egypt, gaining further off-trade value share. Power Horse International Handels GmbH ranked second.

Active marketing campaigns

Marketing campaigns for energy drinks are considered quite active, in respect to such a niche product. This mostly relates to Red Bull, as its marketing in Egypt is considered active, through either sponsorship of events, such as organising the first Battle of the Bands concert in Egypt, which resonates with younger Egyptians who are the main target for Red Bull, to offering merchandise and tours around the country to distribute Red Bull products.

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Samples

Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Egypt?
What are the major brands in Egypt?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Egypt?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Egypt?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in Egypt - Category analysis

HEADLINES

PROSPECTS

Energy drinks in Egypt over the review period

Energy drinks amid inflation

Outlook for energy drinks

COMPETITIVE LANDSCAPE

Red Bull dominates energy drinks in Egypt

Active marketing campaigns

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Soft Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Soft drinks performance during severe inflation

Strong ongoing health trend

Soft drink manufacturers compete for survival

Creative and health-orientated new product developments

Soft drinks outlook

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 24 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 34 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 38 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 39 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Energy Drinks in Egypt

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Executive Summary

New Report Guarantee

PROSPECTS

Energy drinks in Egypt over the review period

Energy drinks amid inflation

Outlook for energy drinks

COMPETITIVE LANDSCAPE

Red Bull dominates energy drinks in Egypt

Active marketing campaigns

Samples

Overview

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Table of Contents

Energy Drinks in Egypt - Category analysis

HEADLINES

PROSPECTS

Energy drinks in Egypt over the review period

Energy drinks amid inflation

Outlook for energy drinks

COMPETITIVE LANDSCAPE

Red Bull dominates energy drinks in Egypt

Active marketing campaigns

CATEGORY DATA

Soft Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Soft drinks performance during severe inflation

Strong ongoing health trend

Soft drink manufacturers compete for survival

Creative and health-orientated new product developments

Soft drinks outlook

MARKET DATA

APPENDIX

Fountain sales in Egypt

SOURCES

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