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Country Report

Energy Drinks in

Energy Drinks in Egypt

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Energy drinks preferred by younger consumers

Energy drinks continue to be popular in the Egyptian market, especially among teenagers and young adults. This is attributable to younger consumers being more connected to global trends and adopting a more westernised lifestyle.

Diverse trends within energy drinks

There are several trends that are driving the growth of energy drinks in Egypt. The westernisation trend is gaining momentum younger consumers, leading to growing sales of imported products that are popular in Western markets.

Energy drinks forecast

In 2018, energy drinks declined in terms of off-trade volume. This was mainly attributable to the increase in prices.

COMPETITIVE LANDSCAPE

Red Bull GmbH dominates

Red Bull GmbH continues to dominate energy drinks in terms of off-trade volume and value, through its brand Red Bull. This is mainly due to distribution of Red Bull being widespread, and its extensive marketing campaigns, including sponsorship of events and musical festivals.

Energy drinks distribution in Egypt

Energy drinks are found in most distribution channels, along with other soft drinks; however, they are particularly important in impulse channels. Street kiosks and forecourt retailers are the main focus of distribution of energy drinks.

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Samples

Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Egypt?
What are the major brands in Egypt?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Egypt?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Egypt?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in Egypt - Category analysis

HEADLINES

PROSPECTS

Energy drinks preferred by younger consumers

Diverse trends within energy drinks

Energy drinks forecast

COMPETITIVE LANDSCAPE

Red Bull GmbH dominates

Energy drinks distribution in Egypt

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Soft Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Economic reform results in continued price rises

Stakeholders reactions to inflation

Marketing techniques adapting to inflation

New product developments

Soft drinks outlook

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Energy Drinks in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Energy drinks preferred by younger consumers

Diverse trends within energy drinks

Energy drinks forecast

COMPETITIVE LANDSCAPE

Red Bull GmbH dominates

Energy drinks distribution in Egypt

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Energy Drinks in Egypt - Category analysis

HEADLINES

PROSPECTS

Energy drinks preferred by younger consumers

Diverse trends within energy drinks

Energy drinks forecast

COMPETITIVE LANDSCAPE

Red Bull GmbH dominates

Energy drinks distribution in Egypt

CATEGORY DATA

Soft Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Economic reform results in continued price rises

Stakeholders reactions to inflation

Marketing techniques adapting to inflation

New product developments

Soft drinks outlook

MARKET DATA

APPENDIX

Fountain sales in Egypt

SOURCES

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