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Country Report

Energy Drinks in

Energy Drinks in Hungary

24 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Lifestyle trends generate demand for energy drinks

Energy drinks continued to rise in popularity and performed well in 2017. A large number of Hungarians live hectic lifestyles and look for solutions to replenish energy during the day.

Energy drinks embrace the latest health trends

While it was expected that energy drinks would start to mature, in 2016/2017 the category still showed dynamism thanks to the flexibility of leading manufacturers in embracing the latest health trends. Top players extended their brand ranges with reduced sugar and zero sugar versions, which grew in demand in all soft drinks categories.

Manufacturers flexibly adapt to legislation

Energy drinks was greatly influenced by regulation over the review period. The chips tax of 2013 selectively taxes food and drink containing certain ingredients with potential negative health effects, such as caffeine and taurine.

COMPETITIVE LANDSCAPE

Leading companies grow their sales

The strongest local manufacturers Hell Energy Magyarország Kft (Hell), Bomba! Energy Drink Kft (Bomba) and Buszesz Zrt (Watt), fared well in 2017. The biggest international competitor is Coca-Cola HBC Hungary Kft, with Burn and Monster brands.

Players experiment with hybrid functional drinks

In 2017 energy drinks products were released which have healthy, natural herbal energising ingredients, and more supplements. Therefore, this category might pose some threat to sports drinks in the coming years.

Style is key in packaging trends

In 2017 several players launched series with renewed designs. Energy drinks is one of the top impulse categories in soft drinks, which commonly come in small 0.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Hungary?
What are the major brands in Hungary?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Hungary?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in Hungary - Category analysis

HEADLINES

PROSPECTS

Lifestyle trends generate demand for energy drinks

Energy drinks embrace the latest health trends

Manufacturers flexibly adapt to legislation

COMPETITIVE LANDSCAPE

Leading companies grow their sales

Players experiment with hybrid functional drinks

Style is key in packaging trends

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

Hot summer and improving economy boost soft drinks sales

Polarisation affects the soft drinks market

Local players emerge

Innovation becomes a key factor with new products driving growth

Soft drinks consumption will continue to spread

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Energy Drinks in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Lifestyle trends generate demand for energy drinks

Energy drinks embrace the latest health trends

Manufacturers flexibly adapt to legislation

COMPETITIVE LANDSCAPE

Leading companies grow their sales

Players experiment with hybrid functional drinks

Style is key in packaging trends

Samples

Overview

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Table of Contents

Energy Drinks in Hungary - Category analysis

HEADLINES

PROSPECTS

Lifestyle trends generate demand for energy drinks

Energy drinks embrace the latest health trends

Manufacturers flexibly adapt to legislation

COMPETITIVE LANDSCAPE

Leading companies grow their sales

Players experiment with hybrid functional drinks

Style is key in packaging trends

CATEGORY DATA

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

Hot summer and improving economy boost soft drinks sales

Polarisation affects the soft drinks market

Local players emerge

Innovation becomes a key factor with new products driving growth

Soft drinks consumption will continue to spread

MARKET DATA

APPENDIX

Fountain sales in Hungary

DEFINITIONS

SOURCES

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