Consumers in Hungary increasingly opt for products that offer more than just an energy boost, such as functional ingredients or trendy packaging with unique designs. Limited design or flavour editions are also proven to attract attention and boost volume sales of energy drinks.
Hungarian consumers are increasingly willing to spend money on energising, multifunctional drinks and are expected to continue to do so for the foreseeable future. The outlook for energy drinks in Hungary is therefore optimistic if players can continue to develop variants with added benefits, such as rehydration, boosted immunity or mental clarity.
Although many consumers still associate energy drinks with high sugar content, zero and low-sugar variants are expected to become increasingly popular in the coming years. New tax thresholds for sugary drinks will also incentivise players to change their formulas in order to remain competitive.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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