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Country Report

Energy Drinks in

Energy Drinks in Hungary

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Strong promotional activity key to attracting consumers during downturn

As large social, sponsorship and sports events were cancelled during the COVID-19 pandemic, promotional opportunities were limited for energy drinks producers. Nevertheless, companies remained active in terms of promotions via online campaigns and celebrity advertising campaigns both online and on TV.

Plummeting on-the-go and impulse purchases limit development

The most dynamic channels for energy drinks are typically convenience stores, petrol stations and newsagents, with such outlets catering to strong demand for on-the-go consumption. Energy drinks are generally consumed by younger people, who are typically more mobile and concerned with convenience.

Strong government support for leading domestic energy drinks producer

With financing support from the government, Hell Energy Magyarország expanded its production facilities in 2019, thus helping to boost production of canned soft drinks, including energy drinks. There were various disputes on this issue in the local press, with the government raising taxes on traditional carbonates and energy drinks, while at the same time offering financial support for the largest energy drinks producers.

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Energy Drinks Market Sample Report Energy Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports and Energy Drinks in Hungary?
What are the major brands in Hungary?
What are key new sports and energy drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports and energy drinks in Hungary?
What time of day are sports and energy drinks most commonly consumed?
What trends motivate people to drink sports and energy drink in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Energy Drinks in Hungary - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong promotional activity key to attracting consumers during downturn

Plummeting on-the-go and impulse purchases limit development

Strong government support for leading domestic energy drinks producer

RECOVERY AND OPPORTUNITIES

Migration towards healthy and low sugar energy drinks to support growth

Return to on-the-go consumption to speed up recovery of energy drinks

Steady retail volume growth forecast in line with increasing maturity

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 country impact

Company response

Producers and distributors forced to shift towards e-commerce

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Energy Drinks in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Strong promotional activity key to attracting consumers during downturn

Plummeting on-the-go and impulse purchases limit development

Strong government support for leading domestic energy drinks producer

Samples

Overview

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Table of Contents

Energy Drinks in Hungary - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong promotional activity key to attracting consumers during downturn

Plummeting on-the-go and impulse purchases limit development

Strong government support for leading domestic energy drinks producer

RECOVERY AND OPPORTUNITIES

Migration towards healthy and low sugar energy drinks to support growth

Return to on-the-go consumption to speed up recovery of energy drinks

Steady retail volume growth forecast in line with increasing maturity

CATEGORY DATA

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 country impact

Company response

Producers and distributors forced to shift towards e-commerce

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Hungary

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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